Percept Live And Laqshya Media Group Announce Bollyboom’s ‘Chak De India Tour’ Featuring Salim–Sulaiman

Percept Live, in partnership with Laqshya Media Group, has announced Bollyboom’s ‘Chak De India Tour’, a large-scale, ticketed, multi-city concert tour headlined by legendary composer duo Salim–Sulaiman. Positioned as one of India’s most anticipated live music events of 2026, the tour celebrates the duo’s 33-year musical legacy, bringing together Bollywood anthems, independent music and immersive live production under one national touring format.

The first phase of the tour begins on March 21, 2026, with scheduled stops across Jaipur, Lucknow, Indore, Pune and Ahmedabad. Additional cities and venues for Phase Two are expected to be announced in the coming months, expanding the tour’s nationwide footprint.

Curated under the Bollyboom intellectual property, the tour reflects the evolution of Bollywood music as a contemporary, high-energy live experience. Bollyboom traces its origins back over two decades to Bollywood Live, launched alongside Sunburn during the formative years of India’s modern concert culture. While Sunburn went on to define the country’s EDM movement, Bollyboom reimagined Bollywood music for arena-scale audiences,fusing film anthems with electronic influences, club culture, immersive visuals and large-format production.

Today, Bollyboom is positioned as one of the world’s largest Bollywood dance music IPs, having hosted performances by a wide spectrum of artists spanning Bollywood, independent music, hip-hop, electronic and regional genres.

At the heart of the ‘Chak De India Tour’ is the enduring musical influence of Salim–Sulaiman, whose compositions have shaped multiple generations of Indian listeners. Over three decades, the duo has delivered iconic film soundtracks, independent projects and global collaborations, performing hundreds of live shows across India, Europe, North America, Australia and the Middle East. Their international milestones include composing and performing at the FIFA World Cup,making them the only Indian artists to do so,alongside collaborations with global stars such as Lady Gaga and multiple Filmfare Awards.

Timed with India’s festive calendar, the tour aims to create a shared, emotionally resonant live experience rooted in nostalgia, collective joy and cultural connection. Each city is expected to host thousands of fans, bringing together a multi-generational audience,from Gen Z discovering their music today to longtime listeners who grew up with their defining hits.

Audiences can expect a high-octane setlist featuring landmark songs including ‘Chak De India’, alongside selections from film music, independent releases and regional influences. The live experience will also spotlight Salim–Sulaiman’s independent work, including tracks from their acclaimed album ‘Bhoomi’, adding depth beyond mainstream Bollywood hits.

Speaking about the tour, Salim said,“It’s always a party performing our most loved songs in front of our extended family,our listeners. This journey is about connection and celebrating music with the fans who have lived with these songs over the years.”

Sulaiman added that the collaboration allows their vision to scale meaningfully,“Partnering with Percept Live and Laqshya Media Group gives us the storytelling and production platform to bring this tour to life exactly as we imagined.”

From a production and ecosystem standpoint, Shaju Ignatius, CEO & Chief Evangelist – Live Events, Laqshya Media Group, said the tour represents a convergence of music, emotion and narrative-driven live experiences.“This tour goes beyond a traditional concert format. It reflects our commitment to building a future-ready live entertainment ecosystem in India, where storytelling and scale coexist.”

Karan Singh, CEO, Percept Live, underscored Bollyboom’s larger vision within India’s evolving live music economy.“Bollyboom was created to celebrate Bollywood at scale while keeping the artist–audience connection at its core. The ‘Chak De India Tour’ brings that philosophy alive,rediscovering familiar melodies in a contemporary live setting while helping build a sustainable touring ecosystem for the next chapter of Indian music.”

With its blend of legacy, innovation and large-format production, Bollyboom’s ‘Chak De India Tour’ is poised to become a defining moment in India’s 2026 live entertainment calendar,celebrating not just music, but the collective spirit it continues to inspire.