Business

Voot Select Launching It's First Kannada Original Web Series ‘Humble Politiciann Nograj’

By Loudest Team
January 06, 2022
Voot Select Launching It's First Kannada Original Web Series ‘Humble Politiciann Nograj’
India’s fastest growing premium video-on-demand service, Voot Select continues to ride high by showcasing content across genres that is relevant, relatable and high on entertainment. With a focus to move beyond and reach out to newer audiences and markets across India, Voot Select is all set to make a grand entry in the Kannada market with its maiden Kannada language series ‘Humble Politiciann Nograj’ as it welcomes 2022. Produced by Applause Entertainment in association with Firstaction Studios and Danish Sait, Humble Politician Nograj is written and directed by Saad Khan. The 10 episodic web series is all set to release on 6th January on Voot Select. The series is a satirical comedy based on the popular and critically acclaimed Kannada film with the same title, Humble Politiciann Nograj. It is on track to becoming an instant hit with viewers given the combination of strong characters combined with exciting and humorous storyline. The character Nograj, enjoys a strong following and fandom in the Kannada market owing to the character’s journey from being a voice on radio to making it to the silver screen. By introducing the character to the digital ecosystem, Voot Select aims to leverage its existing fandom to broaden its base and win over viewers from the region. Speaking on the launch of its first Kannada Original, Ferzad Palia, Head – SVOD & International Business at Viacom18 said, “At Voot Select, we have been constantly growing our content offering. The release of our first Kannada original, reinforces our commitment to cater to audiences across the country and serve them entertainment in a language of their choice. Humble Politiciann Nograj is the first in a robust list of Regional originals that will drop over 2022. Over the next 12 months, we will significantly dial up our regional language roster, while we continue to strengthen our Hindi, International, Sports & Kids offering.” Commenting on the trends explored in the series, comedian Danish Sait said, “Humble Politiciann Nograj was such a success that we could not stop with just a film. The series takes the drama a notch higher. While the theme is familiar, what the audience will enjoy is the satirical humor spiked with comic tardiness. We have worked with some very talented and renowned actors to give the series its flavour and shape. All I can say is that the audience is in for a treat. Director Saad Khan said“The art of taking something serious and turning it around with a dash of humour is a difficult thing to do. We approached writing the script keeping in mind that if our jokes are funny on paper, it would mostly translate to the visuals as well. The different shades of ‘Humble Politiciann Nograj’ as a zany character shines through his eccentricity. Danish is a thinking actor and embodies Nograj with ease and comic finesse. Also, the genre of our show touches on political satire, and since all our characters are fictitiously funny, we are confident that it will leave our audiences entertained.” Humble Politiciann Nograj is filled with unexpected twists and turns as the corrupt and chauvinistic Nograj sets out on a journey from being an MLA to vying for the most prestigious post in Karnataka – that of the Chief Minister. Ace comedian Danish Sait will be seen as Nograj, a conceited and self-serving civil servant. The funny political potboiler will also star Prakash Belawadi, Vinay Chendoor and Disha Madan in pivotal roles. To ensure widespread promotion of Humble Politiciann Nograj, VOOT Select will leverage Viacom18’s television network presence with special integrations on Colors Kannada’s Nannamma Superstar and on Colors Kannada Cinema’s Talk Show. In addition to local activations in the Karnataka market that will target consumers, VOOT Select will also promote the web series via a social media activation and a robust influencer marketing programme.

Related News

YouTube Expands 'Music AI Incubator' To Japan: Pioneering Collaboration In...

Their inaugural partner was Universal Music Group, which enlisted a steering group of artists and producers to guide the initiative's....

March 27, 2024

HYBE And Universal Music Group Strike Exclusive Deal To Amplify...

This strategic maneuver positions HYBE's current and upcoming artists to benefit from the expansive promotional reach of the world's largest....

March 27, 2024

Spotify Launches Video Learning Courses In Music, Creativity, And Business

These courses are easily accessible through a new icon on Spotify's mobile app home screen, as well as through search....

March 26, 2024

Ykone Agency Acquires Barcode, Solidifying Position In Indian Influencer Marketing

With this strategic move and by combining the strengths of both companies, YKONE has positioned itself as a worldwide leader....

March 20, 2024