"As our world goes digital, the need for intimate interactions has increased which has led to the rise in popularity of house concerts. As the world becomes further digitized, house concerts will only increase as humans crave authentic experiences that make for an authentic social experience compared to a club or a huge concert."Sofar Sounds entered India about three years back starting with Bengaluru and has grown to twelve cities including tier-II cities like Imphal and Shillong. Sen believes that Sofar Sounds has figured out collaborations in the country better than its competitors,
"Sofar Sounds lets every country choose its path and lets them figure out how to make their own chapter sustainable. While we are not currently ticketing our events, we do brand collaborations and venue partnerships that can be monetized in the near future to bring in money,"says Prarthana who is confident of the growth of house concerts in the country. So while you might be paying Rs. 500 maximum currently to enter one of these concerts, they might be using you like Google does- if you're not paying for the product, you are the product- ie. to reach out to brands who are willing to advertise to human beings that fit their customer profile. If you're lucky to be selected, thank your stars, because you can watch musicians under the stars like only a few. (Pictures credit: Sofar Sounds)
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