Business

Beatport Acquires Indie-Label Software Company Ampsuite

By Loudest Team
February 24, 2022
Beatport Acquires Indie-Label Software Company Ampsuite

Beatport an online retailer and subscription streaming service that specializes in electronic music, has acquired UK-born music industry technology company, ampsuite.

Ampsuite provides independent labels, primarily in the electronic genre, with DIY software tools including asset management, accounting and promotion.

Beatport says that it will use Ampsuite’s tools to power a new suite of professional products “to help creators leverage the unique elements of the Beatport ecosystem to expand revenue and audience growth”.

In partnership with its supplier partners over the past few years, Beatport says that it has been introducing tools and services to its community of independent labels.

Some of those tools include Beatport Hype, which provides emerging electronic labels with access to dedicated promotional space. It was launched in 2019.

Beatport says that the tool has shown “rapid adoption” over the past three years.

More recently, Beatport launched LabelBase, a new information resource and support hub for its label users.

Ampsuite’s technology will be used to power Beatport’s suite of professional tools and services, while ampsuite’s existing management team continues to provide a broader distribution service to other digital retailers.

This entire effort will be managed by Beatport’s Music Services division, which is led by industry veteran, Alex Branson.

Branson joined Beatport as Senior Vice President of Music Services earlier this month.

Beatport’s CEO Robb McDaniels said: “We admire the SaaS products that ampsuite has built and believe that our entire community of artists, labels and distributors can benefit from a more seamless integration with the Beatport ecosystem.

“We have a very unique relationship with our content partners and DJs of all types around the world, and this expanding set of tools and services will only help to accelerate growth for our entire community over the next few years.”

Keith McDonnell, Co-founder and Director of ampsuite, added: “Ampsuite has been building tools that help independent labels more effectively run their businesses for the last ten year.

“Becoming part of Beatport’s extensive ecosystem will enable us to develop & bring software solutions to an even bigger audience. We’re excited to get started.”

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