Y-Films and Brooke Bond Label start 6-Pack Band 2.0 with differently abled children to promote Mental Health Awareness

6 DIFFERENTLY ABLED TEENS FEATURE IN THE NEW BROOKE BOND RED LABEL 6-PACK BAND 2.0 TO RECREATE THE ICONIC CHARTBUSTER 'DIL TO PAGAL HAI'

Y-Films, the youth films wing of Yash Raj Films in its 2nd Edition of 6-Pack band in association with Brooke Bond Red Label have come up with a great initiative to start a band of differently abled children with incredible talent and passion for music. April being World Autism Awareness month they launched the first single of the 6-pack band 2.0 FT. Karan Johar titled 'Jhakkad Pakkad Dance'. The band comprises of 3 girls and 3 boys with varying challenges - from autism to learning difficulties. They are the #Isspeshal6.  Y-Films and Brooke Bond Label are planning to create as much awareness and start conversations on mental health issues by releasing 6 songs and 6 music videos over the next 6 months.

I may have spent only a few hours with these kids, but these kids have changed the way I look at the world. It’s overwhelming to see these geniuses succeed because I know they deserve this and a lot more. I’m only happy that I got to share a few moments of the spotlight with them, making me a part of their jigsaw puzzle - Vishal Dadlani

New Single Dil Toh Paagal Hai (Isspeshal Mix) OUT NOW!

This month they have launched the second single and video by the 6-pack band 2.0. Conceived & Produced by Ashish Patil, the Project is Curated by Shameer Tandon.The new version is a collaboration with ace singer-composer-song-writer Vishal Dadlani titled, ‘Dil Toh Paagal Hai [Isspeshal Mix]. The iconic track 'DTPH' has been recreated by Shameer with additional lyrics by Kumaar. The music video directed by Adil Shaikh features around 100 students, teachers, counsellors, therapists & staff of The Gateway School of Mumbai, a special needs school – rocking away to the song – celebrating life and accepting each & everyone as they are!

It is wonderful to get Brooke Bond Red Label 6 Pack Band 2.0 into the next gear with an iconic chartbuster song like DTPH. The celebratory spirit of this song resonates with the way Brooke Bond Red Label approaches its purpose of urging people to break barriers, shed their prejudices and make the world a more welcoming place - Shiva Krishnamurthy, General Manager, Brooke Bond Red Label, Hindustan Unilever

Being Crazy

The theme of the new song is to celebrate the madness inside us. The ignorant often refer to people with special needs as ‘paagal’. The song completely flips the word and tells us to celebrate that pagalpan inside us. In our society many trivial matters are considered crazy. Helping others and not discriminating against anyone if considered as being Crazy then you ought to be Crazy because after all our Heart is crazy!

This 2nd song in the journey of 6 Pack is a fabulous take on the iconic Dil Toh Pagal Hai. In its new avatar it delivers a telling story of how society labels people with special needs as Abnormal or Pagal and questions that If living in the moment or living life without inhibitions is Pagalpan then so be it - because that’s the way to live. A brilliant rendition of a song that s a legend, now delivers a call for acceptance and non-judgement and there s no one better than a Vishal Dadlani - an absolute energy powerhouse who could do such an astounding job at this song. I’m sure this song will melt hearts and make people have a relook at their own considerations of special needs people. This one is truly isspechal!” - Amin Lakhani, President – Client Leadership, Mindshare India

Mental Health Awareness

The aim of the initiative is to show that these kids are capable of doing anything and no disability can hold you back when given the right kind of love & support. This initiative is part of a noble campaign to promote mental health awareness. The idea behind the campaign is to build greater awareness regarding mental health issues, acceptance of mental health disabilities. According to World Health Organization’s estimates, 20% of the world requires some form of medical intervention for a mental health issue. But 80% cases go unreported due to the stigma attached.

The special needs community has always been all heart. And the heart doesn’t differentiate between caste, color, gender, ability or… disability. That’s one thing we all need to learn to truly make this world a more ‘isspeshal’ place. We are honored & thrilled beyond bits to present this thumping new version of Yashji’s cult classic Dil Toh Paagal Hai to spread this important message. And, what can we say about Vishal Dadlani, except – he’s our kind of crazy. Love you, man! - Ashish Patil, head of Y-Films 

Links Watch the first single by the 6-Pack band 2.0 titled Jhakkad Pakkad Dance | 6 Pack Band 2.0 | Feat. Karan Johar - https://www.youtube.com/watch?v=VNBjTR6FQhs Watch the second single by the 6-Pack band 2.0 titled Dil Toh Paagal Hai (Isspeshal Mix) | 6 Pack Band 2.0 feat. Vishal Dadlani - https://www.youtube.com/watch?v=uFTe8xRgQ6o