Radio City Debuts On JioTV, Unveiling Its 24x7 Video Channel, RC Studio

Radio City, a pioneer in vibrant music and captivating content, is thrilled to announce its debut on JioTV. This groundbreaking fusion represents a significant milestone as Radio City becomes the first radio station in the country to introduce a 24×7 video channel under the banner of RC Studio.

This launch on JioTV not only extends Radio City's reach but also opens limitless opportunities for advertisers to engage with a nationwide audience. Through this collaboration, Radio City will connect with JioTV's extensive audience base across the nation. The JioTV mobile app, boasting over 1,000 channels in more than 16 languages and 12 genres from over 200 broadcasters, is accessible to all Jio subscribers nationwide.

By embracing this digital platform, Radio City aims to resonate with the younger, digitally savvy generation, reigniting their interest in radio through their attraction to screens. RC Studio will cater to this audience and will also be available on connected TVs through JioTV+, a part of JioFiber and AirFiber.

This initiative is pivotal in bridging gaps between different audience segments and expanding Radio City's reach to a broader demographic, fostering a more inclusive and dynamic entertainment approach. The launch of RC Studio marks Radio City's entry into the digital era, enhancing the entertainment experience for its audience through the JioTV app, now also available on MyJio app and JioBharat phones.

Ashit Kukian, CEO of Radio City, expressed his excitement, stating, “In this exciting juncture of innovation and expansion, I am thrilled to announce the launch of our pioneering channel, RC Studio, on JioTV and JioTV+. The launch marks a historic point in our journey, reflecting our brand’s evolution and commitment to ‘Radigitalization’. Our RC Studio’s tagline, ‘Mast Raho’, encapsulates our dedication to crafting a comprehensive digital experience that caters to our existing and new audiences. Radio City has always been a frontrunner when it comes to innovative concepts, and with this launch on JioTV, we are forging the future of entertainment by providing a platform that ignites excitement and engages viewers and brands alike in ways like never before!”

The amalgamation of Radio City’s timeless audio content with dynamic visuals on JioTV and JioTV+ signifies a paradigm shift in broadcasting, breaking new ground and redefining the essence of entertainment. Combining the power of video and audio in perfect harmony will enable them to engage audiences like never before.

Radio City’s RC Studio offers a comprehensive entertainment experience, from refreshing music to exciting content, audio narratives, and exclusive interviews with film industry luminaries.

Radio City, a subsidiary of Jagran Prakashan Ltd and part of Music Broadcast Limited (MBL), has been a frontrunner in the radio industry for over two decades. With 39 stations across 12 states, comprising 62% of the country’s FM population, Radio City reaches over 69 million listeners across India. The network provides terrestrial programming through its digital interface, www.radiocity.in.

Radio City has spearheaded the evolution of FM radio with unique, path-breaking content that resonates with listeners through its brand philosophy of “Rag Rag Mein Daude City”. With numerous awards and recognitions, including the recent ‘India’s Best Company of the Year 2022’ Award by Berkshire media, Radio City continues to innovate and lead in the realm of entertainment.