Mumbai, 18^th April 2018: Music Icon and Superstar Sonu Nigam has given the mandate of handling all his assignments to ITW Playworx. Specialists in the Entertainment, Media & Communication verticals, ITW Playworx, which is a part of ITW Consulting Pvt. Ltd. will adopt a complete 360-degree approach with respect to handling his assignments related to live shows, concerts, branded content, digital extensions, movies, IP’s, etc.

ITW Playworx has further appointed Mr. Anant Nanoti as Business Manager for Sonu Nigam. Anant will be exclusively responsible for driving and managing business across all areas. Anant has been associated with ITW Playworx since inception and brings in close to 20+ years of experience in the field of Entertainment.

Commenting on the association, Music Icon Sonu Nigam said, “I am glad to have given the mandate to the ITW Playworx family as I felt there was an instant connect when I first met the team. The energy was palpable and infectious, with a healthy exchange of ideas from both sides. I am looking forward to leveraging this relationship and taking the association to the next level.” 

Commenting on the appointment, Bunty Bahl (Neeraj), CEO, ITW Blitz & Playworx Music says, “We are delighted to associate with Sonu Nigam and look forward to bringing an enhanced and added value with respect to his engagements. We welcome Anant on board and confident that his proven track record will further strengthen brand Sonu Nigam and break new grounds.”

About ITW Consulting Private Limited:

Featuring among global leading sports consulting and management companies, ITW Consulting Private Limited (ITW) specializes in crafting and executing multi-faceted brand management solutions across sports, entertainment, and media for its clients globally which helps them to build stronger brand visibility, awareness, and recall amongst a wider target audience.

The ITW Playworx, A Venture of Sonu Nigam & ITW Consulting Pvt. Ltd.

ITW Playworx, the Entertainment, Media & Communication arm of ITW Consulting Pvt. Ltd. earlier this year joined hands with Sonu Nigam and announced the formation of a new talent management entity in the field of music called Playworx Music. Playworx Music will not only scout and nurture new talent but also manage existing talent in terms of a complete 360-degree approach with respect to handling their assignments related to movies, live shows, branded content, digital extension, IP’s, etc.

Sonu Nigam says, “The Indian music industry has undergone a sea change over the last decade or so in terms of the consumption pattern with newer and exciting avenues opening up. I strongly believe that the music industry is at the threshold of a new era with various dynamics at play and it is incredibly exciting to be a part of this phase with a venture like Playworx Music.”

In an exclusive statement given to loudest.in, Sonu Nigam On What Fans Must Look Forward To!

The audience can expect to experience the magic of Sonu’s singles again along with world class content for all his live shows in India and abroad. Music led content on OTT platforms is in the pipeline too.  - Sonu Nigam