Tag: STRATEGIES All Tags
In 2026, music campaigns became more experience-led, bringing brands, artists and platforms closer to audiences
Industry voices weigh in on viral pressure, creative originality and lasting brand recall in festive campaigns
Industry experts on festive music campaigns and year-round artist opportunities
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Advertisers weigh the instant recall of hit songs against the long-term value of original scores in building distinctive sonic identities
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Kalra joins Zee Music Company from Saregama India, where he served as Chief Manager – Marketing
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Sadagopan said her role has expanded from artist campaigns to building tools and infrastructure for TikTok’s music marketing
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In a LinkedIn post, Sanyal shared 10 lessons from 30-plus years, highlighting the power of consistent habits
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The company launched a total of 97 new songs, including 18 new film songs and 79 non-film songs. Notable album....
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In this interview, we delve into GBS Bindra's role at Hipi, exploring how he navigates the complexities of relationship management,....
With bonus insights into developing your music marketing plan, this comprehensive guide is designed to help you navigate the complex....