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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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The project, commissioned by the Uttar Pradesh government and released by Universal Music India, captures the living soundscape of the....
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Tagore has launched Collabor8, a next-generation artist management and brand-building agency aimed at reshaping how music talent is nurtured and....
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The platform has delivered five collaborations this season, collectively garnering nearly 65 million views, according to the company
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The festival sought to recognise, revive and preserve Phaag, a folk music tradition brought to the islands before 1900 and....
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
Industry observers note that while film stars and celebrity influencers continue to command massive reach, that scale often comes with....
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Lollapalooza India is evolving from a festival into a cultural ecosystem, highlighting how brands are shifting from passive visibility to....