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How Gen Z Values Authenticity In Music Marketing: The 2024
How Gen Z Values Authenticity In Music Marketing: The 2024...

For brands, this means that music marketing, once dominated by flashy endorsements and superficial collaborations, has evolved into a space....

October 17, 2024

World Music Legends Collaborate With India’s Top Folk Musicians At
World Music Legends Collaborate With India’s Top Folk Musicians At...

It has supported and provided a platform for Rajasthan’s folk performers and communities. It has created opportunities for younger Rajasthani....

October 16, 2024


Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From
Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From...

Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....

October 07, 2024

WebEngage Partners With SGA PR To Amplify Global Retention Marketing
WebEngage Partners With SGA PR To Amplify Global Retention Marketing...

This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....

October 01, 2024

WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges
WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges...

Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.

September 30, 2024


How Gen Z Values Authenticity In Music Marketing: The 2024
How Gen Z Values Authenticity In Music Marketing: The 2024...

For brands, this means that music marketing, once dominated by flashy endorsements and superficial collaborations, has evolved into a space....

October 17, 2024

World Music Legends Collaborate With India’s Top Folk Musicians At
World Music Legends Collaborate With India’s Top Folk Musicians At...

It has supported and provided a platform for Rajasthan’s folk performers and communities. It has created opportunities for younger Rajasthani....

October 16, 2024

Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From
Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From...

Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....

October 07, 2024

WebEngage Partners With SGA PR To Amplify Global Retention Marketing
WebEngage Partners With SGA PR To Amplify Global Retention Marketing...

This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....

October 01, 2024


WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges
WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges...

Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.

September 30, 2024

Redefining Punjabi Beats: How NDS, SIFR, And TALWIINDER Are Setting
Redefining Punjabi Beats: How NDS, SIFR, And TALWIINDER Are Setting...

Ready to take over your playlists, the track will turn your emotions into a groove, blending soulful vocals with reflective....

September 27, 2024

Mahindra Independence Rock Celebrates 30th Edition With A Stellar Lineup
Mahindra Independence Rock Celebrates 30th Edition With A Stellar Lineup...

The home of headbang will reverberate with the spirit of the past glory of rock! As bands will charge the....

September 26, 2024

Celebrating 55 Years Of IPRS: India’s Soundscapes As Bridges Between
Celebrating 55 Years Of IPRS: India’s Soundscapes As Bridges Between...

The event was designed to highlight the growing opportunities for Indian musicians in the global market.

September 11, 2024


From Startup To Spotlight: How PR Can Transform Your Music
From Startup To Spotlight: How PR Can Transform Your Music...

The Indian music industry,  valued at around 24 billion Indian rupees at the end of 2023, is   expected to grow....

September 03, 2024

Daler Mehndi Inaugurates IPRS "Soundscapes Of India," Celebrating Global Music
Daler Mehndi Inaugurates IPRS "Soundscapes Of India," Celebrating Global Music...

The opening day was highlighted by a fireside chat with Bhangra king and global pop star, Daler Mehndi, whose music....

August 31, 2024