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At Universal Music Group for Brands, we're not just watching this unfold; we're building these purpose led platforms with brands.
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Today, the commercial affordability of high-quality recording gear combined with the power of AI-driven tools has significantly changed the narrative....
From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams,....
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An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....
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Every day, we witness how it sparks joy and self-expression in our students. But we’re also curious about the new....
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....
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As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....
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Organizations like IPRS (India), PRS (UK), ASCAP/BMI (US), and others are responsible for collecting and distributing performance royalties from radio,....