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In this guest column, Amruta Kolatkar, singer and Head of Administration & Operations (APAC), explores how the creator economy is....
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Previously worked with Spotify, Film Companion, The Times of India and RPSG Digital Media
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
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Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
The is now streaming across KaanPhod YouTube channel and all major OTT platforms
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Jan-Paul Jeffrey said the recognition reflects Spotify’s emotional connection with listeners beyond its role as a digital service
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Akhil will lead growth and revenue across Saina Play and its digital platforms
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Industry leaders decode the rise of indie music in modern brand communication
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The offering, valued at Rs 597, allows users to enjoy ad-free, high-quality audio streaming across devices
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Jaggi will drive digital growth and strengthen distribution partnerships
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As IPL campaigns scale, music rights move from compliance to strategy
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Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
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Varun Koorichh says these moments fuse culture, entertainment, and social connection,driving anticipation, memories, and experiential cocktail culture
The contest will run until April 23, with winners set to be announced on April 24
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The platform is expanding beyond music into audio, video, podcasts, and interactive formats, creating new avenues for advertiser engagement
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In this guest column, Shiva Bhavani, Founder & CEO, Wing Communications, unpacks why AI misuse could trigger a trust crisis....
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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In a widely engaged LinkedIn post, Ganjoo spoke about the “cognitive dissonance” people may experience amid the constant wave of....
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The decision, revealed during a live performance in Chennai, reflects his intent to eliminate distractions and concentrate on one of....
In an exclusive column, Abhijeet Ghoshal says radio’s human warmth and emotional connection keep it relevant even in today’s screen-driven....
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Tagore has launched Collabor8, a next-generation artist management and brand-building agency aimed at reshaping how music talent is nurtured and....
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The platform has delivered five collaborations this season, collectively garnering nearly 65 million views, according to the company
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Reporting to Kevin Vaz, Bhaskar will lead JioStar’s data-led digital advertising strategy
Industry observers note that while film stars and celebrity influencers continue to command massive reach, that scale often comes with....
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Sindwani will be present at the 68th Annual Grammy Awards on February 1, 2026, at the Crypto.com Arena in Los....
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The platform supports music creation for a wide range of uses, including background scores for videos, audio branding for podcasts....
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Lollapalooza India is evolving from a festival into a cultural ecosystem, highlighting how brands are shifting from passive visibility to....
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Advancing technology-first licensing systems to support creators, brands and artists at internet scale
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Brands will now have access to exclusive sonic cues crafted for reels, performance ads, creator edits and offline brand experiences
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
In an exclusive interview with Loudest.in, Udit Tyagi, CDO at ENIL, shares Gaana’s vision as a “Made in India, Made....
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This launch comes in response to the rising demand for culturally relevant and copyright-safe festive music among creators and brands.
Consumer demand fuels India’s concert economy, but sponsorships cover the costs that ticket sales alone can’t.
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While AI-generated songs and vocals have dominated headlines, a quieter but equally seismic revolution is unfolding: the AI remix economy.
Published by Pan Macmillan, this title brings together 20 of the most chilling true crime stories, from across the Indian....
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for....
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In his current role, he leads one of India’s largest digital entertainment platforms – JioHotstar – redefining how stories are....
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With over 700K followers and 26M+ reel views, Tarini has built a loyal Gen Z audience who value her authenticity,....
The brand aims to onboard 1500+ brands by the end of FY’26 through its music-tech play.
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As the Official Radio Partner for Mumbai Indians, Lucknow Super Giants, and Royal Challengers Bangalore, the radio channel is set....
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The vibrant and empowering anthem celebrates the spirit of Indian women always transforming, always seeking a Glow-up. It features the....
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The rap song highlight’s the role of diversification in wealth building through multi asset allocation strategy.
A powerful display of creativity and cultural storytelling, highlighting the station’s strong presence in digital, radio and podcasts.
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With The Royals, Believe has built a campaign that places the soundtrack at the centre of audience engagement.
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The audiobook, ‘Vivekanand ki Kahani’ on Audible can be listened to here by Audible members.
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He underscored YouTube's significant economic impact, stating that the platform has paid over INR 21,000 crore to Indian creators, artists,....
This alliance brings together storytelling excellence and innovative digital audio infrastructure to shape India’s podcast future.
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IndigoMusic.com will now become the unified brand identity across radio and digital platforms, reinforcing its position as a youth-centric, globally....
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The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization,....
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This World Book Day, we bring you a collection of children’s audiobooks on Audible written and narrated by some of....
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The appointment comes at a time when Liqvd Asia is expanding its talent pool following its acquisition of performance marketing....
In an exclusive conversation with Loudest.in, Juhi Mehta sheds light on Qyuki Digital’s journey, the impact of NEXA Music, and....
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According to Deezer, a detection tool launched in January is helping the platform identify and filter fully AI-generated content from....
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The video, laced with dry humor and relatable moments, is a light-hearted take on the “unwanted advice” every Indian cricketer....
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This year, the Grant will provide an endowment of INR 100,000 to help one artist fund a project they aim....
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The film “Shreyas Ki Yojana” marks Kshema’s association with Punjab Kings (PBKS) for IPL 2025 and leverages cricket to reach....
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The powerful anthem captures a fundamental truth: our world is filled with persistent distractions that disrupt our peace. From endless....
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The HMD 130 Music is available in Blue, Dark Grey, and Red, while the HMD 150 Music comes in Light....
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This strategic collaboration is a big step towards making bestselling titles accessible
to Indian readers in more formats, including audio....
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The partnership will see Hypothesis harnessing its proprietary influencer marketing technology capabilities—marrying data-driven insights with creative storytelling to connect meaningfully....
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To the astonishment of fans, he claimed that he was switching to pickleball, aiming to become a Pickleball World Champion.
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Experiential marketing in the music industry is all about creating emotional, memorable multi-sensory experiences that leave lasting impressions.
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This year’s edition is expected to bring together more than 3,000 startups, 1,000 investors and incubators, and 10,000 delegates from....
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The association with MY FM is set to foster a creative, innovative and mutually beneficial partnership, offering fresh, interactive experiences....
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With Amazon MX Player as the title sponsor, Goafest 2025 introduces the captivating theme ‘Ignite ______’, encouraging attendees to push....
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To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.
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The special, which has sparked controversy for its satirical take on Maharashtra Deputy Chief Minister Eknath Shinde, was partially blocked....
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An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....
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This feature simplifies music recommendations, similar to Instagram Stories, but with WhatsApp’s added layer of end-to-end encryption for privacy.
From Budweiser and Corona to homegrown brands like Sula Vineyards and Simba, beverage companies are reimagining their role within the....
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The quiz promises an immersive experience for participants, blending the excitement of cricket trivia with the thrill of the first....
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
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Nearly 1300 employees have been sent on leave.
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With technology bridging gaps, stronger representation in leadership, and a more inclusive approach to talent development, the industry is tuning....
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This partnership highlights the growing global appetite for diverse musical content and positions both companies at the forefront of the....
Taking to social media, he shared a deeply personal note, expressing gratitude for the experiences, lessons, and unwavering faith that....
Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....
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Reports indicate that boAt is exploring a confidential filing route for its draft red herring prospectus (DRHP) and aims to....
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Alexa+ is model-agnostic, primarily built on Amazon Nova but capable of selecting third-party AI models like Anthropic's LLMs via Amazon....
Rose Audio Visuals continues to expand its horizons with initiatives like RosePod - an audio storytelling studio, and Rose Kanakavalli,....
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
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The global comics industry is undergoing rapid transformation. Valued at $8.63 billion in 2023, the comics market has been expanding....
Valentine's Day has become a goldmine for the entertainment and advertisement industries to capitalise on and sell their products. Be....
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This coming together of brands, expansive content, cutting-edge features, and a large audience and subscriber base marks a globally unprecedented....
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Today’s audience craves deeper engagement with their content. Whether it’s music, movies, or video games, consumers want to feel part....
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The drop aligns with the company’s shares turning ex-dividend today, following its announcement of dividend rewards for shareholders.
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The campaign features four powerful films that aspire to spark a movement, encouraging people to look beyond labels.
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Leading platforms like Spotify, Apple Music, and Amazon Music have seen exponential growth in their user base, surpassing a collective....
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Surrounded by lush vineyards and breathtaking views, the venue promises a magical blend of music, wine, and unforgettable moments.
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Our mission at Casio with regards to our musical instruments is to offer unique ways for users to enjoy music....
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The new app will be launched at the Maha Kumbh Mela 2025 - the largest religious congregation in the world,....
With digital tools at their fingertips and direct access to audiences, artists now have full control over their careers, shaping....
In her new role, Sheetal will lead the expansion strategy and operations of the company known for bringing the Candlelight....
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Over 62 percent of people in 2024 preferred creators who produced educational content over those focused on entertainment, Classplus, ed-tech....