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Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From
Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From...

Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....

October 07, 2024

Jackie & Tiger Shroff Unite On Screen For Uber’s Latest
Jackie & Tiger Shroff Unite On Screen For Uber’s Latest...

The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing....

October 03, 2024


WebEngage Partners With SGA PR To Amplify Global Retention Marketing
WebEngage Partners With SGA PR To Amplify Global Retention Marketing...

This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....

October 01, 2024

WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges
WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges...

Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.

September 30, 2024

Just Herbs Launches Campaign Celebrating Ageless Beauty With Icons Zeenat
Just Herbs Launches Campaign Celebrating Ageless Beauty With Icons Zeenat...

The campaign  beautifully brings to life the brand’s vision of promoting timeless, holistic beauty with Ayurveda at its core.

September 26, 2024


Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From
Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From...

Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....

October 07, 2024

Jackie & Tiger Shroff Unite On Screen For Uber’s Latest
Jackie & Tiger Shroff Unite On Screen For Uber’s Latest...

The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing....

October 03, 2024

WebEngage Partners With SGA PR To Amplify Global Retention Marketing
WebEngage Partners With SGA PR To Amplify Global Retention Marketing...

This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....

October 01, 2024

WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges
WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges...

Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.

September 30, 2024


Just Herbs Launches Campaign Celebrating Ageless Beauty With Icons Zeenat
Just Herbs Launches Campaign Celebrating Ageless Beauty With Icons Zeenat...

The campaign  beautifully brings to life the brand’s vision of promoting timeless, holistic beauty with Ayurveda at its core.

September 26, 2024

BrandMusiq And NIU Present Trailblazing Sonic Branding Research At AMA
BrandMusiq And NIU Present Trailblazing Sonic Branding Research At AMA...

This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.

September 18, 2024

How The Digital Renaissance Is Shaping The Future Of Music
How The Digital Renaissance Is Shaping The Future Of Music...

Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....

September 11, 2024

Frodoh Teams Up With Jeep For First-Ever CTV Campaign
Frodoh Teams Up With Jeep For First-Ever CTV Campaign

Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar....

September 10, 2024


OML Entertainment Names Tusharr Kumar As New Chief Executive Officer
OML Entertainment Names Tusharr Kumar As New Chief Executive Officer

As CEO, Tusharr will strengthen the company’s advertising, artist representation, creator tech, and long-form content businesses.

September 05, 2024

Swastik Appoints Jitendra Joshi And Smita Roy To Lead Digital
Swastik Appoints Jitendra Joshi And Smita Roy To Lead Digital...

Swastik announcing the appointments of Jitendra Joshi as Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head....

September 04, 2024