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How Festive Music Campaigns Are Changing The Game For Brands
How Festive Music Campaigns Are Changing The Game For Brands

Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.

October 23, 2024

ShemarooMe Launches ‘13 Weeks 13 Stories’ Campaign This Festive Season
ShemarooMe Launches ‘13 Weeks 13 Stories’ Campaign This Festive Season

This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience....

October 22, 2024


Sonam Kapoor Acquires Iconic Mumbai Music Store For $5.7 Million
Sonam Kapoor Acquires Iconic Mumbai Music Store For $5.7 Million

The purchase marks the end of an era for the beloved Rhythm House, a store that once hosted legendary musicians....

October 22, 2024

Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From
Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From...

Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....

October 07, 2024

Jackie & Tiger Shroff Unite On Screen For Uber’s Latest
Jackie & Tiger Shroff Unite On Screen For Uber’s Latest...

The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing....

October 03, 2024


How Festive Music Campaigns Are Changing The Game For Brands
How Festive Music Campaigns Are Changing The Game For Brands

Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.

October 23, 2024

ShemarooMe Launches ‘13 Weeks 13 Stories’ Campaign This Festive Season
ShemarooMe Launches ‘13 Weeks 13 Stories’ Campaign This Festive Season

This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience....

October 22, 2024

Sonam Kapoor Acquires Iconic Mumbai Music Store For $5.7 Million
Sonam Kapoor Acquires Iconic Mumbai Music Store For $5.7 Million

The purchase marks the end of an era for the beloved Rhythm House, a store that once hosted legendary musicians....

October 22, 2024

Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From
Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From...

Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....

October 07, 2024


Jackie & Tiger Shroff Unite On Screen For Uber’s Latest
Jackie & Tiger Shroff Unite On Screen For Uber’s Latest...

The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing....

October 03, 2024

WebEngage Partners With SGA PR To Amplify Global Retention Marketing
WebEngage Partners With SGA PR To Amplify Global Retention Marketing...

This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....

October 01, 2024

WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges
WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges...

Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.

September 30, 2024

Just Herbs Launches Campaign Celebrating Ageless Beauty With Icons Zeenat
Just Herbs Launches Campaign Celebrating Ageless Beauty With Icons Zeenat...

The campaign  beautifully brings to life the brand’s vision of promoting timeless, holistic beauty with Ayurveda at its core.

September 26, 2024


BrandMusiq And NIU Present Trailblazing Sonic Branding Research At AMA
BrandMusiq And NIU Present Trailblazing Sonic Branding Research At AMA...

This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.

September 18, 2024

How The Digital Renaissance Is Shaping The Future Of Music
How The Digital Renaissance Is Shaping The Future Of Music...

Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....

September 11, 2024