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The platform is expanding beyond music into audio, video, podcasts, and interactive formats, creating new avenues for advertiser engagement
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In this guest column, Shiva Bhavani, Founder & CEO, Wing Communications, unpacks why AI misuse could trigger a trust crisis....
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The collaboration is expected to feature stories spanning iconic names such as David Bowie and Aretha Franklin, alongside global stars....
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
Now, 19 years in, MGMH has announced the launch of its in-house marketing division and its entry into physical music....
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Tagore has launched Collabor8, a next-generation artist management and brand-building agency aimed at reshaping how music talent is nurtured and....
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The platform has delivered five collaborations this season, collectively garnering nearly 65 million views, according to the company
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At its launch, the platform debuted with 100 original songs created collaboratively by its artist community, marking a significant start....
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Deeply introspective in tone, the track explores love, longing and emotional vulnerability with raw honesty and quiet restraint
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The video, now streaming on YouTube and major platforms, blends dark fantasy aesthetics with psychological storytelling, presenting a cinematic narrative....
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The track has been produced by Seattle-based, Grammy-nominated producer and engineer Ryan Hadlock, whose dynamic production brings a sense of....
Industry observers note that while film stars and celebrity influencers continue to command massive reach, that scale often comes with....
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The drop coincides with a landmark year marking 30 years of her live performing career and accompanies her ongoing India....
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Before Patreon, Berger worked with Spotify’s global artist partnerships and in artist management, gaining extensive industry experience
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She has worked both as an artist and with Sony Music India, driving platform partnerships and artist-led digital growth
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The 2026 edition features 20 bands and artists from more than 10 countries, covering genres from traditional folk and indigenous....
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Lollapalooza India is evolving from a festival into a cultural ecosystem, highlighting how brands are shifting from passive visibility to....
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IIMW 2026 will take place from February 10–12 in Mumbai, marking the festival’s second edition and its return in India’s....
The rise of platforms like Spotify, YouTube, Apple Music, and others has fundamentally transformed the ecosystem
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The visual re-imagining amplifies the song’s devotional spirit, offering audiences a deeper, more immersive entry into her artistic world
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The festival will return for its second year from 10–12 February 2026, moving to Mumbai, the entertainment capital of India
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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The Shillong Cherry Blossom Festival 2025 brings global stars, local talent, and vibrant cultural experiences to Meghalaya on November 14–15
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
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Produced by EVA Live in association with Scope Entertainment, the tour will take audiences on a nine-city devotional journey this....
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Chosen from millions of emerging Asian voices, Pragati is one of only three Indian artists recognized for her breakthrough journey,....
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This launch comes in response to the rising demand for culturally relevant and copyright-safe festive music among creators and brands.
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The launch in India and South Asia reflects Believe’s commitment to investing in markets with high growth potential and rich....
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They’ve taken the song's iconic melody and infused it with a high-energy, rhythmic pulse, crafting a powerful club-ready anthem that's....
Consumer demand fuels India’s concert economy, but sponsorships cover the costs that ticket sales alone can’t.
The brand aims to onboard 1500+ brands by the end of FY’26 through its music-tech play.
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PATRÓN® EL ALTO makes its India debut with an exclusive launch event in Mumbai, headlined by global music icon Karan....
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The vibrant and empowering anthem celebrates the spirit of Indian women always transforming, always seeking a Glow-up. It features the....
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The app features original content, unreleased classics, mentorship sessions, masterclasses, jam sessions, open mics, and direct fan interactions.
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HUGEL gained international recognition in 2018 with his remix of ‘Bella Ciao’ by El Profesor. The track became a viral....
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This unique collection, part of the Sounds Right initiative, continues the legacy of making nature an official "artist" on streaming....
For Indian artists, protecting these rights begins with registering your music. One of the most essential steps is registering with....
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The latest season – Season 3 – has popular artists like Javed Ali, Aditya Rikhari, Wazir Patir, Gajendra Verma, DigV....
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With Amazon MX Player as the title sponsor, Goafest 2025 introduces the captivating theme ‘Ignite ______’, encouraging attendees to push....
The song has already crossed 200 million views on video streaming platforms, adding to its massive success.
In an exclusive interview, rising star Shaan Kambli shares insights into his musical journey.
From Budweiser and Corona to homegrown brands like Sula Vineyards and Simba, beverage companies are reimagining their role within the....
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
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The song unfolds in three parts—first, expressing the emptiness of loss; second, a plea to the almighty; and finally, a....
Rose Audio Visuals continues to expand its horizons with initiatives like RosePod - an audio storytelling studio, and Rose Kanakavalli,....
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This coming together of brands, expansive content, cutting-edge features, and a large audience and subscriber base marks a globally unprecedented....
In an exclusive chat with Loudest.in, he explores storytelling in music, indie artists' challenges, and UMI’s vision for their global....
"We have permission to be here, but this policeman is shutting it down," Sheeran can be heard telling the crowd....
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The three-track project, featuring "Fucker With The Flow," "Chaar Border Paar," and "Generational," showcases tricksingh's lyrical prowess and cements his....
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Surrounded by lush vineyards and breathtaking views, the venue promises a magical blend of music, wine, and unforgettable moments.
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This vibrant series offers music lovers a chance to experience live acoustic performances by talented artists from the Hungama Artist....
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The night was a resounding success, with standout performances from renowned artists like Anup Jalota, Runaa Rizvii Shivamani, Anmol Malik....
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The celebration of resilience and rich blues heritage will continue with young and upcoming artists taking the baton forward, keeping....
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These projects have empowered a diverse mix of artists to amplify brand messages, galvanize fan communities, and expand their reach....
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The event showcased the year's most successful campaigns, emphasizing the platform's ability to forge powerful brand connections through music and....
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The Indian Music Awards 2024 (The IMA 2024) Grand Finale on 29th November 2024, a premier platform dedicated to honoring....
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Through his appointment, the 28-year-old popular artist will empower young people to become agents of change and address the pressing....
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This interview explores your recent collaboration with Smirnoff and MixMag India, where these values converge in a unique musical experience.
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In an exclusive interview with Loudest.in, 8-Bit Culprit shares insights on the new collaboration and discusses the landscape of music....
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This approach not only strengthens brand loyalty but also aligns with the growing expectation that artists contribute positively to global....
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The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation....
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Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.
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The electrifying tour, which spanned across 9 cities, saw an overwhelming response from fans, drawing a mammoth 160,000 footfall.
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The purchase marks the end of an era for the beloved Rhythm House, a store that once hosted legendary musicians....
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This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience....
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Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....
In the first half of 2024, tracks within TuneCore Accelerator gained over 3 billion track discoveries and experienced nearly 10....
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This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....
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Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.
The Indian music industry, valued at around 24 billion Indian rupees at the end of 2023, is expected to grow....
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Attendees can also expect exemplary performances by some of the most renowned names from the local scene with spectacular live....
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From digital integration, sustainability and community engagement, to data-driven personalization and the use of Artificial Intelligence (AI), multiple new age....
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Showcasing music from movies like Pushpa 2, Ishq Vishq Rebound, etc. to Indian Pop smash hits and more, this playlist....
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The reason is that technological advancement has shrunk the globe into a borderless community and widened the reach of artists.....
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Known for her soulful voice and distinctive musical style, Jasleen Royal has captured the hearts of millions with hits like....
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This collaboration brings fresh and exciting content to music lovers worldwide, including brand new tracks from the acclaimed artists Karol....
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The fusion of music and motorcycling truly embodies a sense of freedom and exploration which is exactly what Spotify and....
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Featuring celebrated singer Shaan, singing a melodious lullaby for fathers watching TV and struggling to keep their eyes open because....
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The energetic dance music video, a fusion of GenZ energy and brand storytelling, seamlessly blends the brands into the visuals....
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The leading global self-releasing artist development platform surpasses latest milestone of $4 billion earned by artists since the company was....
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Palm Expo is the ultimate industry platform where professionals from Experiential, Events, Lighting, Technology and affiliated industries network and view....
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With a career spanning over two decades, Jerath brings extensive experience in marketing, digital strategy, product management, and consumer engagement.
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Looking to the future, Snapchat will be investing in advanced engagement tools and will also look at the camera's potential....
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To host engaging sessions with experts from the creative sector with a focus on ‘The Age of Adaptability’.
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The world-renowned singers have joined Whisper to help Keep Girls in School via spreading the message of ‘Period ka Matlab,....
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For IPL brands, the use of jingles offers a unique opportunity to create a sonic identity that is instantly recognizable....
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Supporting Goafest 2024 as the ‘Co-presenting’ partner is Snapchat along with WhatsApp as the ‘Technology Partner’, and Hindustan Times as....
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Hypothesis is a futuristic solution to influencer marketing for brands and agencies.
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For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....
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The agency supports DHL Express’ digital communications strategy and brand campaigns for the on-going IPL 2024.
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This grand celebration honoured outstanding achievements in broadcasting across numerous categories, showcasing Radio City's pledge to excellence in the streaming....
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Team UMGB along with Adam & Devraj celebrated these special partnerships for taking the lead in enabling cultural change through....
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The artist is a California-based Punjabi sensation known for his unique brand and soulful urban vocals.
A hattrick! This is the third time Kulfi Collective, via its brand solution division Supari Studios, has won at the....
Both brands join hands for the Much-Awaited Second Season of Mothership, an IP launched by TTT as homage to central....
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For a few the game has gone many notches further, as they have switched gears themselves from their mainstay businesses,....
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The Advertising Club announcing Anupama Ramaswamy, Ashish Chakravarty and Rajdeepak Das as Jury Chairs for Abby Awards 2024 powered by....