Tag: ARTIST BRANDS All Tags
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Independent artists face the challenge of turning India’s growing consumption into sustainable revenue
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Sumedhas Rajgopal, Head of the Independent Artist Collective at UMG India, talks about building year-round brand associations with regional music
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Industry experts say AI can accelerate brand music, but human emotion remains irreplaceable
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The campaign spotlights women in Latin music and supports the next generation
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Experts say music can drive Reel engagement, but distinctive sonic identities can build deeper brand recall
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Industry experts on the rising cost of building an independent music career
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Bush will join the company in November and report to UMG Chief Operating Officer Boyd Muir
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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Almeida brings experience in music, entertainment and artist management
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Ghoshal has established a strong presence across Indian popular music and continues to draw audiences worldwide
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Kalra joins Zee Music Company from Saregama India, where he served as Chief Manager – Marketing
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With artists building audiences independently, Bollywood is increasingly looking to the indie ecosystem as a ready-made talent pipeline
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The three-day festival will bring together beauty brands, artists, experts, creators and consumers, with tickets live on BookMyShow
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In this guest column, Rajiv Dingra, Founder & CEO, ReBid, explores how AI agents are transforming marketing
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Madan has worked across international artist marketing, StampEight and fan development
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Mohan is recognised for her musicianship, versatility and distinctive approach to the bass guitar
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Supported by H&M, Budweiser 0.0, Airbnb, Nivea, Fastrack, RuPay, Sprite and other leading brands
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The Sony Music Entertainment India-The Hello Group venture marks its first year with 68 artists
Prior to Billboard India, Aayeer was Label Head for Songfest at Hoopr
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New AI Persona Badges Put Transparency at the Centre of Artist Discovery
The event will bring together industry professionals at Bharat Mandapam, New Delhi, from August 19–21, 2026
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Prior to this, Narayan worked at Leo Burnett and Warner Music India
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In this exclusive interview with Loudest.in, Jain discusses Madverse's growth, AI, and India's independent music future
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In her new role, Chauhan will focus on artist strategy, talent development and brand partnerships
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The appointment comes as OML continues to expand its artist management business
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The label has played a key role in shaping independent Marathi, Bengali and Hindi music
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Kuhad reflects on creative risks, business decisions, global growth and why honest storytelling continues to outlast trends
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The partnership reinforces boAt's commitment to supporting emerging creators and youth-driven cultural movements
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Strategic expansion strengthens artist development, live touring, and brand partnerships across India and global markets
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Previously, Sharda served as Director – Artist Services at Believe India
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Bringing artists and audiences closer through immersive sound
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Bijli talks about PVR INOX's LIVE ON STAGE vision and the future of alternate programming
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UK music company eyes Rs 75 billion market with multilingual originals and rights business
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The company aims to help artists grow and monetise their music across streaming, publishing, brands and live
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In this guest column, Rishabh Agrawal, Founder of Toasty Tales Management, shares insights on what happens behind the scenes when....
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Experts say India’s rise as a music exporter depends on stronger artist support, infrastructure and global positioning
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In this guest column, Amruta Kolatkar, singer and Head of Administration & Operations (APAC), explores how the creator economy is....
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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Jan-Paul Jeffrey said the recognition reflects Spotify’s emotional connection with listeners beyond its role as a digital service
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The partnership aims to boost discoverability, monetisation and growth opportunities for independent artists
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Industry leaders decode the rise of indie music in modern brand communication
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As IPL campaigns scale, music rights move from compliance to strategy
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Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
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Varun Koorichh says these moments fuse culture, entertainment, and social connection,driving anticipation, memories, and experiential cocktail culture
Shankar will assume the role immediately while continuing to lead TuneCore India and South Asia
Produced by BALARAM and Shammi Pithia, the coming-of-age pop-soul track moves away from the overt devotional tone of her debut....
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The platform is expanding beyond music into audio, video, podcasts, and interactive formats, creating new avenues for advertiser engagement
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In this guest column, Shiva Bhavani, Founder & CEO, Wing Communications, unpacks why AI misuse could trigger a trust crisis....
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The collaboration is expected to feature stories spanning iconic names such as David Bowie and Aretha Franklin, alongside global stars....
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
Now, 19 years in, MGMH has announced the launch of its in-house marketing division and its entry into physical music....
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Tagore has launched Collabor8, a next-generation artist management and brand-building agency aimed at reshaping how music talent is nurtured and....
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At its launch, the platform debuted with 100 original songs created collaboratively by its artist community, marking a significant start....
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The platform has delivered five collaborations this season, collectively garnering nearly 65 million views, according to the company
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Deeply introspective in tone, the track explores love, longing and emotional vulnerability with raw honesty and quiet restraint
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The video, now streaming on YouTube and major platforms, blends dark fantasy aesthetics with psychological storytelling, presenting a cinematic narrative....
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The track has been produced by Seattle-based, Grammy-nominated producer and engineer Ryan Hadlock, whose dynamic production brings a sense of....
Industry observers note that while film stars and celebrity influencers continue to command massive reach, that scale often comes with....
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The drop coincides with a landmark year marking 30 years of her live performing career and accompanies her ongoing India....
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Before Patreon, Berger worked with Spotify’s global artist partnerships and in artist management, gaining extensive industry experience
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She has worked both as an artist and with Sony Music India, driving platform partnerships and artist-led digital growth
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The 2026 edition features 20 bands and artists from more than 10 countries, covering genres from traditional folk and indigenous....
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Lollapalooza India is evolving from a festival into a cultural ecosystem, highlighting how brands are shifting from passive visibility to....
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IIMW 2026 will take place from February 10–12 in Mumbai, marking the festival’s second edition and its return in India’s....
The rise of platforms like Spotify, YouTube, Apple Music, and others has fundamentally transformed the ecosystem
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The visual re-imagining amplifies the song’s devotional spirit, offering audiences a deeper, more immersive entry into her artistic world
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The festival will return for its second year from 10–12 February 2026, moving to Mumbai, the entertainment capital of India
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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The Shillong Cherry Blossom Festival 2025 brings global stars, local talent, and vibrant cultural experiences to Meghalaya on November 14–15
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
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Produced by EVA Live in association with Scope Entertainment, the tour will take audiences on a nine-city devotional journey this....
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Chosen from millions of emerging Asian voices, Pragati is one of only three Indian artists recognized for her breakthrough journey,....
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This launch comes in response to the rising demand for culturally relevant and copyright-safe festive music among creators and brands.
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The launch in India and South Asia reflects Believe’s commitment to investing in markets with high growth potential and rich....
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They’ve taken the song's iconic melody and infused it with a high-energy, rhythmic pulse, crafting a powerful club-ready anthem that's....
Consumer demand fuels India’s concert economy, but sponsorships cover the costs that ticket sales alone can’t.
The brand aims to onboard 1500+ brands by the end of FY’26 through its music-tech play.
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PATRÓN® EL ALTO makes its India debut with an exclusive launch event in Mumbai, headlined by global music icon Karan....
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The vibrant and empowering anthem celebrates the spirit of Indian women always transforming, always seeking a Glow-up. It features the....
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The app features original content, unreleased classics, mentorship sessions, masterclasses, jam sessions, open mics, and direct fan interactions.
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HUGEL gained international recognition in 2018 with his remix of ‘Bella Ciao’ by El Profesor. The track became a viral....
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This unique collection, part of the Sounds Right initiative, continues the legacy of making nature an official "artist" on streaming....
For Indian artists, protecting these rights begins with registering your music. One of the most essential steps is registering with....
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The latest season – Season 3 – has popular artists like Javed Ali, Aditya Rikhari, Wazir Patir, Gajendra Verma, DigV....
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With Amazon MX Player as the title sponsor, Goafest 2025 introduces the captivating theme ‘Ignite ______’, encouraging attendees to push....
The song has already crossed 200 million views on video streaming platforms, adding to its massive success.
In an exclusive interview, rising star Shaan Kambli shares insights into his musical journey.
From Budweiser and Corona to homegrown brands like Sula Vineyards and Simba, beverage companies are reimagining their role within the....
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
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The song unfolds in three parts—first, expressing the emptiness of loss; second, a plea to the almighty; and finally, a....
Rose Audio Visuals continues to expand its horizons with initiatives like RosePod - an audio storytelling studio, and Rose Kanakavalli,....
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This coming together of brands, expansive content, cutting-edge features, and a large audience and subscriber base marks a globally unprecedented....
In an exclusive chat with Loudest.in, he explores storytelling in music, indie artists' challenges, and UMI’s vision for their global....
"We have permission to be here, but this policeman is shutting it down," Sheeran can be heard telling the crowd....
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The three-track project, featuring "Fucker With The Flow," "Chaar Border Paar," and "Generational," showcases tricksingh's lyrical prowess and cements his....
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Surrounded by lush vineyards and breathtaking views, the venue promises a magical blend of music, wine, and unforgettable moments.
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This vibrant series offers music lovers a chance to experience live acoustic performances by talented artists from the Hungama Artist....