Exclusive:Gautam Chatwal Joins BookMyShow Live As Head Of Sponsorships
Chatwal previously served as Vice President and Head of Sales and Marketing at SG Pipers
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Gautam Chatwal has joined BookMyShow as Head of Sponsorships for BMS Live, the company’s live entertainment division. In his new role, he will lead sponsorship initiatives across the division’s portfolio of live events.
Chatwal joins BookMyShow from SG Pipers, a Hockey India League franchise, where he served as Vice President and Head of Sales & Marketing. Prior to this, he spent nearly nine years at Star Sports, then part of Disney Star, holding several leadership positions, including Executive Director, Sales, and Vice President and Assistant Vice President of Product & Revenue Strategy.
During his tenure at Star Sports, Chatwal worked on brand partnerships and commercial initiatives across major sporting properties, including the Indian Premier League (IPL), Indian Super League (ISL) and Pro Kabaddi League (PKL).
His work included innovative brand integrations such as a DHL activation during the ISL, where a drone delivered the match ball, and Star Deals, an initiative that enabled brands to offer promotions directly to IPL viewers through their mobile phones during live broadcasts.
An alumnus of MICA’s 2002 batch, Chatwal brings extensive experience in sports marketing, brand partnerships, sales and revenue strategy to his new role.
The appointment comes as BookMyShow Live continues to strengthen its presence in India’s live entertainment and events ecosystem. The division is currently co-producing and promoting Diljit Dosanjh’s RuPay AURA India Tour 2026 in partnership with Live Nation. The tour opened with a sold-out performance at New Delhi’s Jawaharlal Nehru Stadium.
BookMyShow Live is also the co-producer of Lollapalooza India and has previously partnered with Live Nation to produce and promote Coldplay’s Music of the Spheres World Tour in India.