A recent Deloitte report indicated that in December 2018, there were nearly 150 million music streaming users in India. With Gaana being used by over 100 million customers every month and 125 million downloads, Gaana has consolidated its market leadership position. The results of a recently conducted survey by Cybermediaresearch state that 28% users of music streaming services in India preferred Gaana over other applications.As one of the oldest player's, the music streaming service has accumulated data over a period of 6 years giving them an edge in this competitive streaming market. The app has 1.4X times total data streaming compared to the next closest competitor possibly Saavn which is now integrated by data giant Jio. The company claims that they have grown 10x times in the past 3 years and have a 25x growth in regional music consumption.
The music streaming platforms aims to maintain top position with new products and further innovation and to target 500 Million users in the next 2 years.
For nine years, Gaana has brought melody and meaning the lives of Indians through music. That 10 crore listeners value our offering is humbling, and is testimony to the efforts of the incredible team at Gaana. We will continue to innovate to make music more accessible to all of India, increasingly using AI-driven algorithms and product innovations that help make Gaana easier for new mobile users to find delight and excitement.” - Prashan Agarwal, CEO - Gaana
The report reveals a remarkable performance, showcasing substantial growth and noteworthy achievements.
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