.jpg)
Founder & Soundsmith BrandMusiq
.jpg)
The accidental sound that became the IPL’s most recognisable anthem
.jpg)
In this guest column, Rajeev Raja of BrandMusiq explores the shift from jingles to sonic branding and why sound is key to modern brand identity
Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer relationships.
By carefully designing a sonic identity that aligns with a brand's values and personality, sonic branding can help forge an emotional connection between the brand and its consumers.
.jpg)
Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and recognizable sonic identity for a brand.