Quest for the next big rapper out of India - Saavn X HG Hunt

A week ahead of India’s premier Sneaker and Culture Fest to be held in Delhi. The organizers Homegrown along with the Indian Music Streaming Giant Saavn announced a nation-wide contest called ‘Homegrown X Saavn Hunt’.

Looking at the demand for platforms to put music out, Saavn and Homegrown have taken up the initiative to find the next big ‘Desi’ rapper. The contest ends on March 30, 2018. Winner of the contest gets an exclusive one-track deal with Saavn. The deal also includes promotion of the track and the artist on various international music platforms and streaming services.

With the growing popularity of Hip-Hop music in India, there has been a surge in the number of rappers in the country. It wasn’t long ago that a kid who recorded, taped and mixed a track on his IPad had received some serious national and international recognition – Yes, we are talking about the critically acclaimed rapper, Naezy the Baa.

Here’s some sauce on the same:

What is it?

Homegrown X Saavn Hunt

What will you need to do?

The concept of the contest is pretty much simple. Anyone who wants to be a part of the contest needs to pick any beat of their choice, record a verse on it and upload it on any of the social media platforms. Once you have uploaded the clip, you will need to fill up a form and submit.

The composition must be two minutes+ and completely original, featuring no previously copyrighted material. The song can be in English or any Indian language. In addition, the video posted by participants on the social media platform of their choice must be accompanied by #Flex.

What do you get?

The winner of the contest gets a one-track deal with Saavn, including studio production of the track, mixed and mastered at Saavn Studios in Mumbai. The artist, as well as the track, will be launched and promoted by both Saavn and Homegrown.  The track shall also be launched on other global digital music platforms and streaming services.

Saavn will also help the winning artist monetize the track by launching it on various digital platforms. Initially, the track will feature exclusively on Saavn for two months, after which it will be available across multiple music streaming platforms globally

What is the selection process?

The contest will be open to Indian residents only. The winner will be selected at the discretion of Saavn and Homegrown, along with any other jury panel who may be involved in the judging process.

What is Saavn?

Founded in 2007, Saavn is one of South Asia's leading digital music streaming services, transforming how people around the world access and experience music on a daily basis. Saavn is currently accessed across the globe and offers 36 Million tracks in 15 languages. The company has 900+ label partnerships and growing, including Universal, Sony, T-Series, Tips, YRF, Saregama, Eros and Warner Music.

What is Homegrown?

Homegrown is a youth media company powered by an online publication, a creative agency, an events arm and a talent management vertical. Over time, it has dug its heels deep and stood steady as trailblazers in presenting India's dynamic youth culture with authenticity; dismantling cultural agendas to create a space that is nonlinear and unshackled from stereotypes both online and offline.

Represented and read by those who cannot be defined or confined, it is fast becoming one of the most influential publications in the country—always at the frontline of creating, curating and cultivating change.

Last date to apply: March 30, 2018

Learn more here: Saavn X HG Flex Hunt