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Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
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Prio joining Zee Music Company, Shah worked in marketing and brand strategy across entertainment and media
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Immersive fan event celebrating ,music, fashion, sneaker culture, and entertainment
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Industry leaders decode the rise of indie music in modern brand communication
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Jaggi will drive digital growth and strengthen distribution partnerships
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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In this exclusive, Sahar Zaman talks about reimagining Talat Mahmood’s legacy for new audiences
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At Spotify India, Srivastava shaped marketing strategy for over seven years
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On the music front, global hip-hop artist NAV and UK garage breakout Oppidan will headline performances
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In her post, Sharma described it as the first musical evening at her new home, calling Jalota “the greatest of....
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At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
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The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
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Sharma brings over 11 years of cross-industry experience spanning gaming, streaming, and real estate
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Presented by Kotak Mahindra Bank Solitaire with Team Innovation and District by Zomato, the tour blended music and mindfulness
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Held at the company’s office, the summit focused on strategic planning across content, product innovation, and market expansion
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In this exclusive interview with Loudest.in, she reflects on her journey, opens up about her latest collaboration, and shares what....
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
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Halftime’ by Coca-Cola celebrates reconnecting in the moment
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At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
Positioned as more than just a music release, the campaign underscores Breakthrough’s belief in the power of media and pop....
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Previously, she worked at Honasa Consumer, HealthKart, and adidas
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
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In this exclusive interview, Caleb Williams, Senior Artist Manager at UNIFIED Music Group, talks India expansion and purpose-driven management
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The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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The interactive fan experience will take place on May 9 and 10, 2026, at Bharat Mandapam, aligning with the ongoing....
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The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
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The initiative, developed in collaboration with Adayu, aims to integrate music therapy into structured mental healthcare
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
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The campaign aims to connect with India’s youth by celebrating ambition, individuality and larger-than-life aspirations
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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Bijlani talks about building mega-format live shows and reshaping India’s concert economy
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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In this interview with Loudest.in,Kumari discusses global strategy, ownership through Godmother Records, adapting to AI and streaming, and balancing creativity....
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a....
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
In an exclusive interview with Loudest.in, Hukmani opens up about the emotional, artistic and cultural motivations behind the tribute and....
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Anchored by the rallying line “Aaj Kuch Toofani Karte Hain”, the track channels the brand’s trademark toofani spirit,raw, unapologetic, and....
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According to Spotify, audio advertising allows brands to engage audiences without distraction, creating deeper recall and emotional resonance compared to....
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The conversation, set against a home-style spread at the couple’s Mumbai residence, offered rare personal insights into their lives beyond....
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The track marks yet another notable collaboration for the duo, blending heartfelt emotion, melodious hooks, and contemporary pop energy
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The show is scheduled to go on floors in April, with details regarding its title, judges, locations and release timeline....
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In this exclusive interview with Loudest.in, he discusses how Kala Ghoda bridges culture and commerce while enabling sustainable creator revenues
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The night wrapped up with a high-energy Meet Brothers performance, seamlessly transforming the awards ceremony into a celebratory concert experience
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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By bringing the ICC T20 World Cup Trophy to Lollapalooza India, Budweiser 0.0 created a unique fan-focused moment blending sport,....
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In his new role, Sharma will report to Prateek Dixit, co-founder of Pocket FM, and will lead the company’s AI....
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The tour is presented by Kotak Solitaire with tickets exclusively available on the District app
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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In her latest interview with Loudest.in, she opens up about her musical journey and her newest track “Naal Nachna,” which....
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BrandMusiq and Admatazz aim to make sonic identity a scalable, AI-driven brand asset across digital touchpoints
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In this guest column, she examines how AI became core infrastructure in 2025, reshaping music marketing and artist branding
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In this interview with Loudest.in, she discusses her latest song ‘Lutt Le Gaya’ from the blockbuster film Dhurandhar
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A copyright dispute over unlicensed Bollywood tracks puts Netflix’s hit comedy show under legal scrutiny
Jay Shah discusses Mahindra’s cultural vision, the power of live experiences, and the rapid rise of India’s events economy
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He also achieved a rare Billboard Top 50 position in Gospel,an achievement few independent Indian artists have accomplished
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In this exclusive interview, Shamir Tandon shares insights on his global collaborations, Ek Aur Baar Kishore Kumar, and the future....
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
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NDTV Good Times collaborates with Honey Singh to turn concerts into immersive cultural experiences across 11 cities of Bharat
The band has released its first live-action music video, “Shiv Kailasho Ke Vasi,” marking its shift from a virtual concept....
This year’s awards celebrated brands, agencies, creators and innovators who shaped the experience economy in 2024–25 through disruptive thinking and....
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India stands out as a key market, with users long demanding features offered abroad ,especially lossless audio and AI-powered listening....
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
In an exclusive interview with Loudest.in, Udit Tyagi, CDO at ENIL, shares Gaana’s vision as a “Made in India, Made....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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Both albums have been recorded entirely on analog 8-track tape, without the use of computers, a rare, almost rebellious artistic....
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The acquisition advances Creativefuel’s strategy to expand its cultural footprint and connect with India’s evolving digital and creative communities.
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Before joining JioHotstar, Richa spent over seven years at Yash Raj Films, managing marketing and merchandising for some of Bollywood’s....
In this Loudest.in exclusive, Nikunj Duggal reveals how ISF bridges India’s sneaker culture, uniting brands, creators, and fans while blending....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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The collaboration with Moin and ER elevates the track, showcasing a powerful synergy that brings this deeply personal narrative to....
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The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a....
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In this exclusive chat with Loudest, Hrithik Sharma traces his journey from a self-taught guitarist to the founder of Parallax....
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In her latest interview with Loudest.in, Anjana Padmanabhan discusses her journey from Indian Idol Junior to a versatile indie and....
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The evening concluded with a standing ovation,an affirmation not only of Rahul Sharma’s artistry but also of Mumbai’s enduring creative....
In this exclusive interview with Loudest.in, Shruti Pathak shares insights into her singing process, collaborations, views on AI in music....
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In an exclusive chat with Loudest.in Power People, Sonam Kalra shares the journey of The Sufi Gospel Project, her new....
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In a recent Loudest.in interview, rising star Raghav Kaushik discusses his new single Tum, sharing insights on love, authenticity, and....
In an exclusive interview with Loudest.in, he shares how Dolby elevates sight and sound across cinema, home, streaming, and cars,....
In exclusive interview with Loudest.in, Radhika Das discusses his Silence In Sound India tour and how kirtan unites tradition, modernity,....
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Before this elevation, Neha Ahuja led Spotify India’s marketing operations as Director.
In an exclusive interview with Loudest.in Power People, Nikhita Gandhi shares her journey,from finding her voice and collaborating with A.R.....
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for....