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Campaign blends regional storytelling, local humour and music to deepen the brand’s connect with consumers in Haryana
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From June 19–21, 2026, the campaign will feature mood-based playlists across 10 languages on the platform
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Visa India's latest campaign with Shah Rukh Khan highlights the power of classic music in brand storytelling
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Jan-Paul Jeffrey said the recognition reflects Spotify’s emotional connection with listeners beyond its role as a digital service
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Apollo said the campaign seeks to make health awareness more accessible and relatable for younger consumers
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A social-media-first campaign built around participation, sonic branding, and fan engagement under its broader brand philosophy, ‘Elevate Your Drive’
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The collaboration boosts Amazon’s streaming push in India amid rising OTT competition and hybrid monetisation models
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The campaign offers young creators a platform to express their identity, creativity, and personal style
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The event was attended by Palak Tiwari, Raashii Khanna and other cast members
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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The series will premiere on Prime Video on May 8 across India and in over 240 countries and territories worldwide
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Presents new anthem as part of the campaign, giving an extra dimension to brand recall
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At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
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Composed by KING, Amira Gill, and Karan Kanchan, the track is sung by KING and Amira Gill, with lyrics by....
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
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Halftime’ by Coca-Cola celebrates reconnecting in the moment
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The brand created an experiential zone to connect with music communities
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The campaign uses a high-energy audio-visual approach to tap into youth culture and contemporary expression
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At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
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Composed by Amit Trivedi, Parag Chhabra, B Prasanna, and Ajay Jayanthi, with vocals by Amit, Parag, and a diverse lineup....
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The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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The song is part of DIVINE’s album ‘Walking on Water’ and blends rap with melodic elements, combining his signature lyrical....
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The campaign kicked off with a two-and-a-half-minute Bihu music video that leaned into authenticity rather than traditional brand storytelling
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The six-part series blends psychological thriller, comedy, and family drama, exploring themes of identity, fame, and belonging
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The collaboration unfolded during Honey Singh’s recent show, where the duo shot the music video live on stage in front....
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The FIR alleges obscene lyrics and objectionable visuals in the “Tateeree” music video, prompting an investigation by Haryana authorities
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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The campaign aims to connect with India’s youth by celebrating ambition, individuality and larger-than-life aspirations
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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With this campaign, Zyro blends music, personal storytelling and modern lifestyle values to stand out in India’s growing zero sugar....
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These events aim to resonate with the guru’s timeless message of unity, selfless service and inclusion
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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In a significant global push, the India-led campaign was also featured on digital billboards in Times Square, New York ,....
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As part of the campaign, Mirchi also conducted a social experiment in Delhi, led by popular radio host RJ Naved
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The tie-up promotes the boAt Chrome Iris smartwatch as a smart, convenient Valentine’s gift
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The video, now streaming on YouTube and major platforms, blends dark fantasy aesthetics with psychological storytelling, presenting a cinematic narrative....
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Over 35 limited-time deals unlock access to Saudi’s most iconic destinations with exclusive offers in AlUla and The Red Sea
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Pawar ,who was killed in a plane crash near Baramati on January 28, 2026 , appears in the video seated....
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The accompanying music video adopts a restrained, narrative-led approach, using minimalistic and symbolic visuals to echo the song’s mood
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The latest campaign features a festive anthem with Gujarati folk singer Kirtidan Gadhvi, inspired by local music traditions and Uttarayan....
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The agency has partnered with more than 150 brands, delivering everything from large-scale campaigns and launch-day activations to integrated brand....
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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The track presents a relatable portrait of modern festive rituals, from untangling old fairy lights and playing favourite playlists to....
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Penned by Shinda Kahlon and Jackbars, the lyrics lend the song a brooding emotional depth, amplifying its dark, atmospheric mood
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Expanded music video catalog launches for premium subscribers in the U.S. and Canada
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The visual re-imagining amplifies the song’s devotional spirit, offering audiences a deeper, more immersive entry into her artistic world
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Powered by the song ‘Human’, the films land with amplified emotional impact
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a....
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The Hindi album reimagines freedom for today’s generation,portraying independence not just as a historical memory, but as a personal struggle,....
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Jasleen Royal, Prabhdeep & Rajan Batra Create Original Tracks for Prime Video’s ‘Do You Wanna Partner’.
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The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....
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The show aims to spotlight young contestants stepping out of their comfort zones to navigate rural life, tough challenges, and....
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The campaign report reflects not only a playlist change but a cultural evolution, with listeners across metros and tier-2 cities....
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The campaign garnered over eight million views across platforms, generating significant pre-launch buzz and establishing the brand’s irreverent, youth-oriented tone.
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The music video is fun, vibrant, and full of charm, with Armaan bringing an unexpected energy that has quickly become....
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Shot during Sheeran’s India tour earlier this year, the music video—directed by Liam Pethick—features sweeping visuals from across the country....
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PATRÓN® EL ALTO makes its India debut with an exclusive launch event in Mumbai, headlined by global music icon Karan....
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The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show....
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As the Official Radio Partner for Mumbai Indians, Lucknow Super Giants, and Royal Challengers Bangalore, the radio channel is set....
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The music video, shot against the glitzy backdrop of Las Vegas — complete with neon lights, luxe cars, and the....
Released on Play DMF’s official YouTube channel, the music video has quickly soared up the trending charts, currently sitting at....
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The film captures a simple reality: in a world racing against deadlines, the mother's call is the one we cannot....
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The rap song highlight’s the role of diversification in wealth building through multi asset allocation strategy.
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From the summit, PM Modi’s statement, "Bharat ka gaana bhi, vishva ki pehchan banega," was a call for Indian music....
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The ad breathes new life into a timeless family tradition with a sprinkle of Bollywood’s 80s charm, and you're in....
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The music video, described as funky, vibrant, and full of flair, showcases a playful side of Dhawan fans haven’t seen....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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The video, laced with dry humor and relatable moments, is a light-hearted take on the “unwanted advice” every Indian cricketer....
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The film “Shreyas Ki Yojana” marks Kshema’s association with Punjab Kings (PBKS) for IPL 2025 and leverages cricket to reach....
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The song, promising an emotional and visually stunning experience, is slated for release on April 4 under Novice Records. Excitement....
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To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.
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As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.
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By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....
Produced by Bhushan Kumar’s T-Series, the track is sung by Jyoti Nooran and composed by Jaani, who also penned the....
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The quiz promises an immersive experience for participants, blending the excitement of cricket trivia with the thrill of the first....
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This Women’s Day, Shemaroo Entertainment goes beyond conversation to drive real change with #HarRoleIsHerRole—a campaign that challenges how we perceive....
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The event, hosted at Indian Music Experience Museum, provided a dynamic platform for creators to deepen their understanding of IP....
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This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
This catchy, confident lyric drives home the campaign’s key message—Swiss Beauty CRAZE isn’t just about following trends, it’s about creating....
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The latest music video is brought to life by director Ben Mor, known for his work on Coldplay's 'Hymn For....
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The new “Video” option now appears alongside Thumbs Up/Down, Comments, and Save, potentially pushing the Share button off-screen.
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This groundbreaking collaboration brings together Pikachu, Jigglypuff, and other beloved Pokémon, dancing to Badshah’s signature beats and electrifying rhythms.
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The campaign features four powerful films that aspire to spark a movement, encouraging people to look beyond labels.
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As part of this annual campaign, these talented artists, already making an impact in shaping India's musical landscape, are featured....
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Amit Trivedi’s composition, the powerhouse vocals of Neeti Mohan and Asees Kaur, and Geet Sagar’s evocative lyrics, this song is....
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The new app will be launched at the Maha Kumbh Mela 2025 - the largest religious congregation in the world,....
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The latest race-to-the-finale episode promised to be a delight for music lovers, featuring distinguished jury members from the music industry.
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The campaign showcases two of boAt’s most innovative products, the Nirvana Ion ANC Pro and Airdopes 800 HiDef, designed to....
Offering all your wedding essentials delivered in just 10 minutes, the platform has added a glamorous touch by collaborating with....
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The video’s release has caused a wave of excitement online, with fans flooding social media to share their reactions, making....
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This clever wordplay highlights the thrill of snagging unbeatable deals during the sale.