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He said Hussain was an irreplaceable mentor and inspiration in his musical journey
The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
The campaign aims to connect with India’s youth by celebrating ambition, individuality and larger-than-life aspirations
Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
A nostalgia-led summer collection inspired by iconic music eras and shared memories
With this campaign, Zyro blends music, personal storytelling and modern lifestyle values to stand out in India’s growing zero sugar....
Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
The performance will commemorate the actor’s extraordinary six-decade career and his enduring impact on Indian cinema
In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
In a significant global push, the India-led campaign was also featured on digital billboards in Times Square, New York ,....
Across 10 shows, the tour drew nearly 2,000 fans across generations, from veteran rock loyalists to young new listeners
As part of the campaign, Mirchi also conducted a social experiment in Delhi, led by popular radio host RJ Naved
Organised by the Sufi Heritage Project in collaboration with the Aga Khan Trust for Culture, the two-day event, running February....
The tie-up promotes the boAt Chrome Iris smartwatch as a smart, convenient Valentine’s gift
In an exclusive interview with Loudest.in, Hukmani opens up about the emotional, artistic and cultural motivations behind the tribute and....
Over 35 limited-time deals unlock access to Saudi’s most iconic destinations with exclusive offers in AlUla and The Red Sea
The latest campaign features a festive anthem with Gujarati folk singer Kirtidan Gadhvi, inspired by local music traditions and Uttarayan....
A three-city concert series revives the legacy of 1970s rock pioneers Human Bondage, bringing original members together with the Rajeev....
In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
Rahman will share the stage with singers Hariharan, Sonu Nigam and Shaan at the Mumbai concert
The track presents a relatable portrait of modern festive rituals, from untangling old fairy lights and playing favourite playlists to....
Powered by the song ‘Human’, the films land with amplified emotional impact
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
Industry leaders including Rajeev Raja (Founder, Soundsmith and BrandMusiq), Lloyd Mathias (former Marketing Head at PepsiCo, Motorola, and HP), and....
The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a....
From soulful ballads to unforgettable Bollywood classics, every note will be elevated by the gallery’s intimate setting, offering a performance....
The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....
The campaign report reflects not only a playlist change but a cultural evolution, with listeners across metros and tier-2 cities....
The campaign garnered over eight million views across platforms, generating significant pre-launch buzz and establishing the brand’s irreverent, youth-oriented tone.
PATRÓN® EL ALTO makes its India debut with an exclusive launch event in Mumbai, headlined by global music icon Karan....
The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show....
As the Official Radio Partner for Mumbai Indians, Lucknow Super Giants, and Royal Challengers Bangalore, the radio channel is set....
The film captures a simple reality: in a world racing against deadlines, the mother's call is the one we cannot....
The rap song highlight’s the role of diversification in wealth building through multi asset allocation strategy.
From the summit, PM Modi’s statement, "Bharat ka gaana bhi, vishva ki pehchan banega," was a call for Indian music....
The ad breathes new life into a timeless family tradition with a sprinkle of Bollywood’s 80s charm, and you're in....
The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
This Labour Day, Sugee's tribute is not just a song. It’s a moment of reflection, a gesture of gratitude and....
The video, laced with dry humor and relatable moments, is a light-hearted take on the “unwanted advice” every Indian cricketer....
The film “Shreyas Ki Yojana” marks Kshema’s association with Punjab Kings (PBKS) for IPL 2025 and leverages cricket to reach....
To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.
As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.
By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....
The quiz promises an immersive experience for participants, blending the excitement of cricket trivia with the thrill of the first....
This Women’s Day, Shemaroo Entertainment goes beyond conversation to drive real change with #HarRoleIsHerRole—a campaign that challenges how we perceive....
Featuring some of the finest musicians from India and abroad, the event will take place in Delhi on March 7,....
The event, hosted at Indian Music Experience Museum, provided a dynamic platform for creators to deepen their understanding of IP....
The work has garnered advance praise from renowned authors such as Salman Rushdie, Jonathan Franzen, Robert Olen Butler, Amit Chaudhuri,....
This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
This catchy, confident lyric drives home the campaign’s key message—Swiss Beauty CRAZE isn’t just about following trends, it’s about creating....
Papon not only honors Jagjit Singh’s legacy but also hopes to introduce his music to a new generation of listeners.
The highlight of the night was an emotional rendition of Vande Mataram, leaving fans deeply touched and creating an unforgettable....
The campaign features four powerful films that aspire to spark a movement, encouraging people to look beyond labels.
As part of this annual campaign, these talented artists, already making an impact in shaping India's musical landscape, are featured....
The new app will be launched at the Maha Kumbh Mela 2025 - the largest religious congregation in the world,....
This year’s festival was dedicated to the memory of the legendary tabla maestro, Ustad Zakir Hussain, who recently passed away.
The campaign showcases two of boAt’s most innovative products, the Nirvana Ion ANC Pro and Airdopes 800 HiDef, designed to....
With his extraordinary talent, visionary approach, and gift for bridging cultures, he redefined the global view of Indian percussion, turning....
Offering all your wedding essentials delivered in just 10 minutes, the platform has added a glamorous touch by collaborating with....
This clever wordplay highlights the thrill of snagging unbeatable deals during the sale.
The partnership aims to captivate listeners across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and Telangana bringing regional stories and audiobooks....
This reimagined version, featuring American singer Anuradha Juju and recorded with Bappida’s original musicians at Yash Raj Studios, aims to....
Engaging over 200,000 individuals, the initiative inspired thousands to pledge their support, spreading a profound message of compassion and hope.
On X (formerly Twitter), the Prime Minister paid tribute, describing her death as an "irreparable loss" to the world of....
The Sunfeast Marie Light Chhath Puja campaign features vibrant Madhubani art, which highlights the region’s cultural heritage and enriches the....
The in-house campaign includes two engaging digital films featuring singer Diljit Dosanjh and comedian Rahul Dua, who each invite audiences....
The campaign, titled "Can't Stand Still", captures the continuous pursuit of new experiences and milestones, celebrating a new era of....
This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience....
The collaboration has led to the production of the hilarious WhatsApp GoodMornings social series with Zakir Khan, Biswa Kalyan Rath,....
Additionally, the campaign introduces Falguni’s latest Garba hook step tutorial, available on Swiggy Instamart, so users can learn and share....
The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing....
The campaign beautifully brings to life the brand’s vision of promoting timeless, holistic beauty with Ayurveda at its core.
Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar....
The IndIAA Awards, hosted by the International Advertising Association’s India Chapter, brought together the top talent in advertising, celebrating the....
This collaboration is highlighted by a vibrant music video that showcases the standout features of the Lyncus Range, specifically designed....
The music fraternity's support was heartwarming, as a huge starry turnout graced the festival on July 26-27.
Dil se, design tak’ has been crafted on the back of a simple consumer insight to demonstrate and elevate the....
The campaign features four short films that depict how music unites people, evokes nostalgia, bridges generational gaps, and serves as....
The campaign underscores MTV's commitment to fostering an inclusive society where every individual, regardless of sexual orientation or gender identity,....
The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
Shark Tank India season 3 fame, P-TAL, a D2C brand, is celebrating their artisans and rejoicing in the sound of....
The ad features super shark, Anupam Mittal talking about finding your green flag on the platform
The campaign highlights a poignant story of a father, who has always provided the best for his son, now turning....
The ad campaign, involving a TVC and a digital ad that features famous actor Ronit Roy, focuses on the benefits....
The "Smart, but not Art" campaign by boAt aims to reassure artists of all stripes that AI, while powerful, cannot....
The fusion of music and motorcycling truly embodies a sense of freedom and exploration which is exactly what Spotify and....
Featuring celebrated singer Shaan, singing a melodious lullaby for fathers watching TV and struggling to keep their eyes open because....
A hattrick! This is the third time Kulfi Collective, via its brand solution division Supari Studios, has won at the....
Both brands join hands for the Much-Awaited Second Season of Mothership, an IP launched by TTT as homage to central....
Listeners can purchase audiobooks and podcasts, and subscribe to an Audible membership in India using UPI and credit/debit cards
Titled ‘Cooling Tomorrow Together’, the campaign comprises two films that will be aired exclusively on JioCinema at the Indian Premier....
The Advertising Club announcing Anupama Ramaswamy, Ashish Chakravarty and Rajdeepak Das as Jury Chairs for Abby Awards 2024 powered by....
The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
This campaign is a tribute to the rich tapestry of Indian music, celebrating culture and self-expression.
The Lok Sabha elections are scheduled to occur in seven phases starting from April 19, with the vote counting slated....