Tag: - All Tags
.jpg)
Krishnaswamy linked music and watchmaking through their shared emphasis on rhythm, timing and precision
.jpg)
As Batra celebrated his birthday on September 17, his journey reflects India’s shift from digital marketplaces to music streaming
.jpg)
Haryanvi playlists grew by 18–58% over the past year
.jpg)
The platform says it can take up to 48 hours for the changes to reflect in recommendations
.jpg)
Kalra joins Zee Music Company from Saregama India, where he served as Chief Manager – Marketing
.jpg)
The campaign is being promoted across Meta, Spotify and YouTube, giving it cross-platform visibility
.jpg)
The agency won 4 Gold, 5 Silver and 4 Bronze awards across multiple marketing categories
.jpg)
Across five languages, Spotify’s new campaign brings music into the everyday lives of Indian consumers
.jpg)
In her new role, Acharya will join Spotify’s Live Music team, working to enhance the live music experience for fans....
.jpg)
In this guest column, Rajiv Dingra, Founder & CEO, ReBid, explores how AI agents are transforming marketing
.jpg)
Madan has worked across international artist marketing, StampEight and fan development
.jpg)
The campaign highlights the diverse sounds and identities shaping India’s independent music scene
Royalties grew across every major regional language, with Telugu up over 120% year-on-year
.jpg)
Sadagopan said her role has expanded from artist campaigns to building tools and infrastructure for TikTok’s music marketing
.jpg)
The events brought together industry leaders, global stakeholders, dignitaries, celebrities and jewellery professionals
.jpg)
From release-driven campaigns to fan-led communities, the music industry is rethinking how attention can turn into lasting fandom
.jpg)
The campaign turns Chennai’s iconic heat into a celebration of its culture, energy and everyday resilience
.jpg)
The campaign marks the debut of independent production house East India Film Company
.jpg)
The anthem blends music and humour to celebrate a confident, expressive generation defining success on its own terms
.jpg)
The offer, available to Tata Play Binge subscribers from August 17
Prior to Billboard India, Aayeer was Label Head for Songfest at Hoopr
.jpg)
New AI Persona Badges Put Transparency at the Centre of Artist Discovery
.jpg)
Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
The new programme combines brand discounts, exclusive music experiences, and lifestyle perks to enhance Spotify Premium in India
Directed by Neeraj Ghaywan, the film features Usha Uthup and Sonu Nigam, celebrating Antakshari and India's love for music
Buyers of select boAt audio products will receive a four-month Spotify Premium subscription, including 12 weeks free
Prior to this, Deodhar spent over three years at Saregama, leading marketing for its regional music catalogue
OMAKASE topped global charts and surpassed 200 million streams, paving the way for the partnership
Prior to Saregama, Deodhar was Senior Marketing Manager at Shemaroo Entertainment
.jpg)
32% of users streamed music on YouTube, 31% on Spotify, while 10% still relied on pirated sources
.jpg)
Prior to this, Narayan worked at Leo Burnett and Warner Music India
.jpg)
Ozbakir will lead Spotify's marketing strategy in Türkiye
.jpg)
Their music has amassed over 150,000 streams on Spotify in just 18 months
.jpg)
The initiative has supported over 100 emerging artists across India
.jpg)
Prior to this, Prasad worked on AI-first strategy at Accenture
.jpg)
The feature expands Spotify's AI offerings, joining AI DJ and AI Playlist to make music discovery more conversational
.jpg)
In this guest column, Rajeev Raja explores the growing role of sonic branding in sports
.jpg)
Singh recalled joining Spotify when audio advertising in India was still in its early stages, despite widespread skepticism
.jpg)
The controversy emerged after Kalshi users noticed unusual bets on who would top Spotify's U.S. chart
.jpg)
The achievement further cements Jain’s position as one of India’s most successful independent pop artists
.jpg)
A veteran singer, Chauhan has recorded thousands of songs in multiple languages
.jpg)
With Nearly Half His Spotify Listeners Made Up of Gen Z, Anuv Jain Comes Home to His Fans
.jpg)
The announcement also revealed that Dhurandhar has crossed one billion streams on the platform
.jpg)
Eligible Vi Postpaid users get three months of Spotify Premium at no extra cost
.jpg)
‘Maybe It’s My Stage’ Makes India Debut, Blending Beauty, Music and Self-Expression
.jpg)
Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
.jpg)
The partnership addresses growing demand for scalable marketing tools and streamlined artist management
.jpg)
Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
.jpg)
Prior to Spotify, she held a communications leadership role at Tinder
.jpg)
In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
.jpg)
Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
.jpg)
Jan-Paul Jeffrey said the recognition reflects Spotify’s emotional connection with listeners beyond its role as a digital service
.jpg)
Haran Ramachandran of Spotify said sound-led experiences can foster deeper emotional connections than traditional interruption-based advertising
The companies said the feature will open up an additional revenue stream for artists and songwriters beyond existing Spotify royalties
.jpg)
Prior to joining Spotify, Kamat worked with Meta and WhatsApp
.jpg)
The global music streaming platform has temporarily changed its app icon into a green glittering disco ball to celebrate its....
.jpg)
Reports suggested the disruptions were temporary, with complaint numbers gradually falling later in the day
The new anniversary experience turns users’ listening habits into a shareable musical time capsule
.jpg)
Prio joining Zee Music Company, Shah worked in marketing and brand strategy across entertainment and media
.jpg)
Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
.jpg)
Industry veteran Neha Ahuja reflected on the evolution of audio consumption in India over the past decade
.jpg)
Industry leaders decode the rise of indie music in modern brand communication
.jpg)
The offering, valued at Rs 597, allows users to enjoy ad-free, high-quality audio streaming across devices
.jpg)
Singh’s appointment comes amid intensifying competition in audio streaming beyond music
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
.jpg)
The move comes as the platform looks to strengthen trust in music discovery and ensure fans can better identify genuine....
.jpg)
The move comes amid rising investor scrutiny, including from Bill Ackman, whose firm holds over 4.5% in UMG
.jpg)
Over 3,000 fans gathered at Bharat Mandapam for a high-energy, nostalgia-led music night
.jpg)
A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
.jpg)
At Spotify India, Srivastava shaped marketing strategy for over seven years
.jpg)
At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
.jpg)
The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
.jpg)
Sharma brings over 11 years of cross-industry experience spanning gaming, streaming, and real estate
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
.jpg)
Halftime’ by Coca-Cola celebrates reconnecting in the moment
Positioned as more than just a music release, the campaign underscores Breakthrough’s belief in the power of media and pop....
.jpg)
At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
.jpg)
Previously, she worked at Honasa Consumer, HealthKart, and adidas
.jpg)
Batra reflected on his journey from building India’s streaming space to shaping SAMEA, highlighting new opportunities across the industry
.jpg)
The move marks a shift from building ventures like Hoopr to enabling broader growth
.jpg)
In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
.jpg)
The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
.jpg)
The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
.jpg)
The platform is expanding beyond music into audio, video, podcasts, and interactive formats, creating new avenues for advertiser engagement
.jpg)
The feature gives artists greater control over their profiles by allowing them to review and approve any new music before....
.jpg)
In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
.jpg)
Mohijit Mukerjee describes it as a breakthrough cultural moment at the intersection of cinema and music
.jpg)
The move impacts roughly 15 employees, primarily across divisions such as Spotify Studios and The Ringer
.jpg)
Amarjit Singh Batra described India as a diverse, creative market, highlighting the platform’s role in music industry growth
.jpg)
The Music Studio 5 does support Spotify Connect and other streaming services, allowing users to stream music seamlessly over Wi-Fi
.jpg)
The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
.jpg)
The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
.jpg)
The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
.jpg)
The collaboration aims to expand the K-pop ecosystem by blending music, storytelling and fandom-driven content
.jpg)
The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
.jpg)
Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
.jpg)
Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
.jpg)
A nostalgia-led summer collection inspired by iconic music eras and shared memories
.jpg)
Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
Balyan’s five-year Spotify milestone spotlights streaming’s global surge and the accelerating pace of innovation reshaping music