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In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
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The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
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Negi will now lead artist development, repertoire, and label operations across North India
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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The platform is expanding beyond music into audio, video, podcasts, and interactive formats, creating new avenues for advertiser engagement
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The feature gives artists greater control over their profiles by allowing them to review and approve any new music before....
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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Mohijit Mukerjee describes it as a breakthrough cultural moment at the intersection of cinema and music
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The move impacts roughly 15 employees, primarily across divisions such as Spotify Studios and The Ringer
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Amarjit Singh Batra described India as a diverse, creative market, highlighting the platform’s role in music industry growth
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The Music Studio 5 does support Spotify Connect and other streaming services, allowing users to stream music seamlessly over Wi-Fi
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The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The collaboration aims to expand the K-pop ecosystem by blending music, storytelling and fandom-driven content
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
Balyan’s five-year Spotify milestone spotlights streaming’s global surge and the accelerating pace of innovation reshaping music
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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The development builds on Spotify’s earlier AI innovations and partnerships, including collaborations with major labels to co-develop creator-centric AI products
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The milestone was shared by Neha Ahuja, Consumer & Tech Business Leader and Board Member, who highlighted the company’s momentum....
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Tagore has launched Collabor8, a next-generation artist management and brand-building agency aimed at reshaping how music talent is nurtured and....
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In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a....
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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The 1 million follower milestone underscores the growing appetite for authentic, community-driven music content in the country
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Anchored by the rallying line “Aaj Kuch Toofani Karte Hain”, the track channels the brand’s trademark toofani spirit,raw, unapologetic, and....
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According to Spotify, audio advertising allows brands to engage audiences without distraction, creating deeper recall and emotional resonance compared to....
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In a LinkedIn post, Amarjit Singh Batra credited years of steady, unseen groundwork for Spotify’s milestone
In this guest column, he examines how Arijit Singh’s playback exit signals the end of Bollywood’s safest musical era
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Spotify described the 2025 milestone as not only a historic financial achievement but also a reflection of broader shifts in....
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The night wrapped up with a high-energy Meet Brothers performance, seamlessly transforming the awards ceremony into a celebratory concert experience
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
Announced on January 26 in the presence of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of....
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She has worked both as an artist and with Sony Music India, driving platform partnerships and artist-led digital growth
Shared on linkedin by Arjun Ravi Kolady, Head of Sales – India at Spotify, the Lollapalooza India 2026 playlist offers....
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BTS’s Arirang hits 2M Spotify pre-saves in four days, topping global charts
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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Of those respondents, 85% reported a decline in revenue since the policy was introduced, while 65% described the impact as....
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In this guest column, she examines how AI became core infrastructure in 2025, reshaping music marketing and artist branding
In this guest column, Mandar Deshpande of Madverse Group breaks down the real money behind Spotify streams in India and....
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According to the group, it scraped Spotify’s library at scale, capturing approximately 256 million rows of track metadata and as....
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In his new role, Parwani will lead Warner Music India’s music strategy across key South Indian markets including Tamil, Telugu,....
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Expanded music video catalog launches for premium subscribers in the U.S. and Canada
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Wrapped 2025 brings India a richer, more immersive breakdown of its top artists, songs and podcasts of the year
The band has released its first live-action music video, “Shiv Kailasho Ke Vasi,” marking its shift from a virtual concept....
This year’s awards celebrated brands, agencies, creators and innovators who shaped the experience economy in 2024–25 through disruptive thinking and....
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India stands out as a key market, with users long demanding features offered abroad ,especially lossless audio and AI-powered listening....
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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The debut edition of I-Pop Icons Live went far beyond being just another concert,it marked a defining moment for the....
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The exclusive, invite-only event brought together Spotify Premium subscribers, creators, and music fans for an immersive night of performances, art,....
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The song’s rise reflects a broader shift in audience preference toward independent voices crafting unfiltered, relatable narratives
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The acquisition advances Creativefuel’s strategy to expand its cultural footprint and connect with India’s evolving digital and creative communities.
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Before joining JioHotstar, Richa spent over seven years at Yash Raj Films, managing marketing and merchandising for some of Bollywood’s....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a....
With this new integration, users can now discover personalized music and podcast recommendations seamlessly through conversational AI, broadening Spotify’s reach....
In this guest column, Mohan Gopinath, Head ,Bollywood Business at Shemaroo Entertainment Ltd., reflects on how Bollywood classics and their....
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The future of the music industry is being written, and we believe that aggressively protecting against the worst parts of....
His leadership has not only helped Spotify find its footing in one of the world’s most complex markets but has....
In an exclusive interview with Loudest.in, he shares how Dolby elevates sight and sound across cinema, home, streaming, and cars,....
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The feature, previously dubbed Spotify HiFi, brings playback in up to 24-bit/44.1 kHz FLAC and covers both new and older....
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Before this elevation, Neha Ahuja led Spotify India’s marketing operations as Director.
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In an industry where male artists have historically dominated the top streaming charts, Shreya's climb to being number 1 in....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
The messaging feature will allow users to chat and share music with people they have interacted with on Spotify.
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for....
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The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....
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Bringing close to 20 years of experience across the media and entertainment landscape, Sujal is known for his strategic insight....
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Before his current appointment, Guwalani served as Director – Label & Artist Solutions at Believe, where he played a key....
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Backed by AI-powered emotion mapping, the sonic identity is designed to boost brand recall and emotional connection.
Prior to joining Amazon Music, Chadha was working with Spotify as head of brand and consumer marketing.
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A seasoned industry leader, Dextryl’s appointment further strengthens Times Music’s focus on aggressive local and global growth.
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The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show....
Johnnie Walker Refreshing Mixer Non-Alcoholic’s Summer festival- Revibe is back to get you grooving
World-Renowned DJ and Producer, Armin van Buuren discovers The Sound of Sting, joined by 2025 F2 Monaco Grand Prix winner....
The latest update adds a conversational element, letting users directly influence what they hear by simply speaking to the DJ.
In an exclusive interview with loudest.in, Yogesh Nambiar, Country Marketing Director at HARMAN India, opens up about the brand’s evolving....
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The film captures a simple reality: in a world racing against deadlines, the mother's call is the one we cannot....
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The rap song highlight’s the role of diversification in wealth building through multi asset allocation strategy.
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From the summit, PM Modi’s statement, "Bharat ka gaana bhi, vishva ki pehchan banega," was a call for Indian music....
An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a....
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The ad breathes new life into a timeless family tradition with a sprinkle of Bollywood’s 80s charm, and you're in....
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Spotify's Dustee Jenkins cautions that treating music streaming like video over-the-top (OTT) could backfire, even though the measure is intended....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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The audiobook, ‘Vivekanand ki Kahani’ on Audible can be listened to here by Audible members.
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JetAlive to develop immersive, culture-led IPs as the company expands beyond digital into live formats.
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In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.
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The comprehensive report, analyzing data from over 850 brands and 400 billion messages, spotlights the rising influence of AI-powered personalization,....
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According to outage monitoring service Downdetector, user complaints began spiking in the afternoon, peaking at approximately 2:15 PM IST with....