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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that....
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After eight years, Jyotsna Koundal Joshi exits JioSaavn as Head – Strategy & Analytics
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Created with BrandMusiq, ‘TechM Ting’ reflects Tech Mahindra’s ‘Scale at Speed’ positioning
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Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
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Prior to this, Prasad worked on AI-first strategy at Accenture
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In this guest column, Rajeev Raja explores the growing role of sonic branding in sports
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Previously, Sharda served as Director – Artist Services at Believe India
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Former Tips Music executive to spearhead revenue strategy for Zee Live’s growing live entertainment business
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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Previously worked with Spotify, Film Companion, The Times of India and RPSG Digital Media
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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Prior to Spotify, she held a communications leadership role at Tinder
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
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A social-media-first campaign built around participation, sonic branding, and fan engagement under its broader brand philosophy, ‘Elevate Your Drive’
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Roy has nearly a decade of experience in brand strategy across Asia-Pacific, spanning healthcare, tech, FMCG, and fashion
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Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
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Industry leaders decode the rise of indie music in modern brand communication
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Jaggi will drive digital growth and strengthen distribution partnerships
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Held at the company’s office, the summit focused on strategic planning across content, product innovation, and market expansion
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In this guest column, Rajeev Raja of BrandMusiq explores the shift from jingles to sonic branding and why sound is....
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
Jay Shah discusses Mahindra’s cultural vision, the power of live experiences, and the rapid rise of India’s events economy
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
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Brands will now have access to exclusive sonic cues crafted for reels, performance ads, creator edits and offline brand experiences
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The workshop was curated by the Swarit Foundation and attended by nearly 250 students from across the Cambridge School network,....
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In addition to speaking, Rajeev has also been invited to serve on the Craft and Execution Excellence jury, where he’ll....
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The festival, powered by women and open to only women attendees, is scheduled to be held in Bangalore on March....
Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....
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Sonic Tigress will be held in Bangalore on March 29. Tickets for the festival – split across three categories, general....
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
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BLR Hubba has been conceived to create dynamic and collaborative spaces, merging the city’s cultural, artistic and technological landscape. Bringing....
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This hire signals WWE's commitment to evolving its music strategy as part of a broader effort to strengthen every department....
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Additionally, Ekta Relan takes over the reins as the new Chief Strategy Officer (CSO) for L&K Saatchi & Saatchi. Together,....
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The eagerly awaited Season 2 is scheduled for launch on February 9, 2024.
By carefully designing a sonic identity that aligns with a brand's values and personality, sonic branding can help forge an....
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Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and....
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He was dedicated to driving organic growth for Vedantu, where he used to lead the entire YouTube strategy and growth,....
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This ground-breaking collaboration between BrandMusiq and vivo ushers in a new era of emotional resonance and brand recognition through the....
In conversation with Loudest.in,He talks about Pocket FM's vision for building a new category in audio series.
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Bhattacharya’s remarkable work has earned recognition at prestigious awards such as Effies (India and APAC).
The failure of Spotify Live also highlights the challenges faced by companies attempting to enter the live audio space.
In his new role, Voleti will be responsible for developing high impact strategies for artists as well as business growth.
He has also taken on the additional role of SVP strategy for The AMEA (Asia Pacific, Middle ERast and Africa).
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Toyota is the World’s Largest Automotive Company, and one of India’s top 5 car brands.
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India’s largest Dishwash brand on path to create a strong sonic asset.
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BrandMusiq, a global sonic branding agency,has developed a brand-new sonic identity for SBI Life Insurance.
Catering to India’s dynamic young audience, Viacom18’s Youth, Music and English Entertainment (YME) cluster comprising MTV, MTV Beats, Comedy Central,....
It was on December 19, 2011 that Sonic, part of India’s leading kids’ entertainment franchise Nickelodeon, went live. Entering an....
Sonic branding is the ‘science of sound’ and ‘art of music’ married into making a brand....
Another mesmerizing panel I had the opportunity to observe was the one on Creating Brand Experiences with Music Moderated by....