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Prior to joining Amazon Ads, Chaudhary was associated with Viacom18 Media Pvt. Ltd
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Experts say music can drive Reel engagement, but distinctive sonic identities can build deeper brand recall
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The apparel brand’s music-led campaign uses an original anthem to strengthen brand recall through sound, style and self-expression
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In her new role, Kumar will be part of Sony Music Entertainment India’s marketing operations focused on the South market
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Industry experts on the rising cost of building an independent music career
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that....
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Krishnaswamy linked music and watchmaking through their shared emphasis on rhythm, timing and precision
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As Batra celebrated his birthday on September 17, his journey reflects India’s shift from digital marketplaces to music streaming
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Kalra joins Zee Music Company from Saregama India, where he served as Chief Manager – Marketing
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Prior to joining Hoopr, Shaikh worked with Believe
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The campaign is being promoted across Meta, Spotify and YouTube, giving it cross-platform visibility
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The agency won 4 Gold, 5 Silver and 4 Bronze awards across multiple marketing categories
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Across five languages, Spotify’s new campaign brings music into the everyday lives of Indian consumers
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In this guest column, Rajiv Dingra, Founder & CEO, ReBid, explores how AI agents are transforming marketing
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Madan has worked across international artist marketing, StampEight and fan development
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The campaign highlights the diverse sounds and identities shaping India’s independent music scene
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Sadagopan said her role has expanded from artist campaigns to building tools and infrastructure for TikTok’s music marketing
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The events brought together industry leaders, global stakeholders, dignitaries, celebrities and jewellery professionals
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From release-driven campaigns to fan-led communities, the music industry is rethinking how attention can turn into lasting fandom
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The campaign turns Chennai’s iconic heat into a celebration of its culture, energy and everyday resilience
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In a LinkedIn post, Sanyal shared 10 lessons from 30-plus years, highlighting the power of consistent habits
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The campaign marks the debut of independent production house East India Film Company
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The anthem blends music and humour to celebrate a confident, expressive generation defining success on its own terms
Prior to Billboard India, Aayeer was Label Head for Songfest at Hoopr
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After eight years, Jyotsna Koundal Joshi exits JioSaavn as Head – Strategy & Analytics
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Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
The new programme combines brand discounts, exclusive music experiences, and lifestyle perks to enhance Spotify Premium in India
Directed by Neeraj Ghaywan, the film features Usha Uthup and Sonu Nigam, celebrating Antakshari and India's love for music
Prior to this, Deodhar spent over three years at Saregama, leading marketing for its regional music catalogue
OMAKASE topped global charts and surpassed 200 million streams, paving the way for the partnership
Prior to Saregama, Deodhar was Senior Marketing Manager at Shemaroo Entertainment
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Prior to this, she worked at Tiger Baby Records
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According to a regulatory filing, both appointments took effect on July 22, 2026
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Prior to this, Narayan worked at Leo Burnett and Warner Music India
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Ozbakir will lead Spotify's marketing strategy in Türkiye
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In this guest column, Rajeev Raja explores the growing role of sonic branding in sports
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Previously, Sharda served as Director – Artist Services at Believe India
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Former Tips Music executive to spearhead revenue strategy for Zee Live’s growing live entertainment business
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The move follows VMG's acquisition of Downtown, which was completed in February 2026
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Previously worked with Spotify, Film Companion, The Times of India and RPSG Digital Media
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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The partnership addresses growing demand for scalable marketing tools and streamlined artist management
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Prior to Spotify, she held a communications leadership role at Tinder
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
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Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
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Haran Ramachandran of Spotify said sound-led experiences can foster deeper emotional connections than traditional interruption-based advertising
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Prior to joining Spotify, Kamat worked with Meta and WhatsApp
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Prio joining Zee Music Company, Shah worked in marketing and brand strategy across entertainment and media
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Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
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Industry leaders decode the rise of indie music in modern brand communication
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Jaggi will drive digital growth and strengthen distribution partnerships
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
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He described his journey as one of the most defining chapters of his professional life
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
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At Spotify India, Srivastava shaped marketing strategy for over seven years
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At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
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Jay Mehta to lead Warner Music Group’s unified publishing and recorded music business in India
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Dhillon’s appointment comes as SVF expands beyond regional markets into the wider pan-India music ecosystem
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The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
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Sharma brings over 11 years of cross-industry experience spanning gaming, streaming, and real estate
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
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Halftime’ by Coca-Cola celebrates reconnecting in the moment
Positioned as more than just a music release, the campaign underscores Breakthrough’s belief in the power of media and pop....
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At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
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Previously, she worked at Honasa Consumer, HealthKart, and adidas
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
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His performance underscores The Potbelly’s art-meets-food vision
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The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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Parekh will drive the company’s growth strategy, with a focus on strengthening its music business across key verticals
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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His move underscores UMPG’s growing A&R strength in India, amid rapid expansion in streaming, sync, and songwriting
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The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a....
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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Tripathi brings a cinematic sensibility rooted in emotional authenticity and cultural texture
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Anchored by the rallying line “Aaj Kuch Toofani Karte Hain”, the track channels the brand’s trademark toofani spirit,raw, unapologetic, and....
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According to Spotify, audio advertising allows brands to engage audiences without distraction, creating deeper recall and emotional resonance compared to....
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The night wrapped up with a high-energy Meet Brothers performance, seamlessly transforming the awards ceremony into a celebratory concert experience
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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In this guest column, she examines how AI became core infrastructure in 2025, reshaping music marketing and artist branding
The band has released its first live-action music video, “Shiv Kailasho Ke Vasi,” marking its shift from a virtual concept....