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Coke Studio Bharat's Khalasi Sets New Record With 4.5 Billion
Coke Studio Bharat's Khalasi Sets New Record With 4.5 Billion...

A musical phenomenon from the heartland of India bridging cultures and breaking records

November 01, 2023

How Brands Are Taking Over Music Videos-Zeeshan Khan Singer
How Brands Are Taking Over Music Videos-Zeeshan Khan Singer

This marriage of music and marketing has allowed brands to tap into the immense reach and influence of music videos,....

November 01, 2023


Spotify's Premium Campaign Invites You to 'Feel The Music'
Spotify's Premium Campaign Invites You to 'Feel The Music'

Featuring more than 35 Indian and international artists, the initiative highlights the behind-the-scene moments of creating music

October 31, 2023

Qawwalis: From The Silver Screen To Silence-A Lost Genre
Qawwalis: From The Silver Screen To Silence-A Lost Genre

Most movies now feature modern music styles like pop, rock, and hip-hop. These genres are popular and catchier to many,....

October 31, 2023

IPRS Emerges As Asia-Pacific's 4th Largest Revenue Society In CISAC
IPRS Emerges As Asia-Pacific's 4th Largest Revenue Society In CISAC...

According to the CISAC report, The Indian Performing Right Society Ltd.?(IPRS) ranked as the 4th largest Society by revenues in....

October 28, 2023


Coke Studio Bharat's Khalasi Sets New Record With 4.5 Billion
Coke Studio Bharat's Khalasi Sets New Record With 4.5 Billion...

A musical phenomenon from the heartland of India bridging cultures and breaking records

November 01, 2023

How Brands Are Taking Over Music Videos-Zeeshan Khan Singer
How Brands Are Taking Over Music Videos-Zeeshan Khan Singer

This marriage of music and marketing has allowed brands to tap into the immense reach and influence of music videos,....

November 01, 2023

Spotify's Premium Campaign Invites You to 'Feel The Music'
Spotify's Premium Campaign Invites You to 'Feel The Music'

Featuring more than 35 Indian and international artists, the initiative highlights the behind-the-scene moments of creating music

October 31, 2023

Qawwalis: From The Silver Screen To Silence-A Lost Genre
Qawwalis: From The Silver Screen To Silence-A Lost Genre

Most movies now feature modern music styles like pop, rock, and hip-hop. These genres are popular and catchier to many,....

October 31, 2023


IPRS Emerges As Asia-Pacific's 4th Largest Revenue Society In CISAC
IPRS Emerges As Asia-Pacific's 4th Largest Revenue Society In CISAC...

According to the CISAC report, The Indian Performing Right Society Ltd.?(IPRS) ranked as the 4th largest Society by revenues in....

October 28, 2023

Singer-Songwriter Rita Ora To Grace 'London After Hours' By Pepe
Singer-Songwriter Rita Ora To Grace 'London After Hours' By Pepe...

A Captivating Brand Campaign embracing the timeless energy of the London Nights.

October 28, 2023

Virgin Music Group Unveils New Global Leadership And Restructuring Plans
Virgin Music Group Unveils New Global Leadership And Restructuring Plans

Virgin Music Group combines two respected global indie brands, Virgin Music and Ingrooves Music Group as part of growth strategy

October 27, 2023

Tuning Into Consumer Emotions: How Sound And Music Elevate Your
Tuning Into Consumer Emotions: How Sound And Music Elevate Your...

Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and....

October 26, 2023


Classical Music In Emerging Markets
Classical Music In Emerging Markets

Indian Classical music has transcended its geographical boundaries, reaching audiences worldwide due to technology, the internet, and globalized media.

October 18, 2023

Using Live Concerts As A Marketing Tool For Your Talent
Using Live Concerts As A Marketing Tool For Your Talent

While the digital age has transformed music consumption, live concerts remain a powerful catalyst in achieving financial success and growing....

October 16, 2023