"Sound And Music Boost Consumer Immersion By 86%, Keeping Brands
"Sound And Music Boost Consumer Immersion By 86%, Keeping Brands...

Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....

March 03, 2025

boAt Gears Up For Rs 2,000 Crore IPO After Board
boAt Gears Up For Rs 2,000 Crore IPO After Board...

Reports indicate that boAt is exploring a confidential filing route for its draft red herring prospectus (DRHP) and aims to....

February 28, 2025


Amazon Launches Alexa+: AI-Powered Voice Assistant With Smarter Capabilities
Amazon Launches Alexa+: AI-Powered Voice Assistant With Smarter Capabilities

Alexa+ is model-agnostic, primarily built on Amazon Nova but capable of selecting third-party AI models like Anthropic's LLMs via Amazon....

February 27, 2025

India To Host Its First-Ever All-Women Music Festival, Sonic Tigress
India To Host Its First-Ever All-Women Music Festival, Sonic Tigress

Sonic Tigress will be held in Bangalore on March 29. Tickets for the festival – split across three categories, general....

February 26, 2025

Asian Paints Unveils Sonic Identity To Elevate Brand Experience
Asian Paints Unveils Sonic Identity To Elevate Brand Experience

This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....

February 25, 2025


"Sound And Music Boost Consumer Immersion By 86%, Keeping Brands
"Sound And Music Boost Consumer Immersion By 86%, Keeping Brands...

Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....

March 03, 2025

boAt Gears Up For Rs 2,000 Crore IPO After Board
boAt Gears Up For Rs 2,000 Crore IPO After Board...

Reports indicate that boAt is exploring a confidential filing route for its draft red herring prospectus (DRHP) and aims to....

February 28, 2025

Amazon Launches Alexa+: AI-Powered Voice Assistant With Smarter Capabilities
Amazon Launches Alexa+: AI-Powered Voice Assistant With Smarter Capabilities

Alexa+ is model-agnostic, primarily built on Amazon Nova but capable of selecting third-party AI models like Anthropic's LLMs via Amazon....

February 27, 2025

India To Host Its First-Ever All-Women Music Festival, Sonic Tigress
India To Host Its First-Ever All-Women Music Festival, Sonic Tigress

Sonic Tigress will be held in Bangalore on March 29. Tickets for the festival – split across three categories, general....

February 26, 2025


Asian Paints Unveils Sonic Identity To Elevate Brand Experience
Asian Paints Unveils Sonic Identity To Elevate Brand Experience

This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....

February 25, 2025

Rose Audio Visuals Launches ‘Connect NXT’ To Power Branded Storytelling
Rose Audio Visuals Launches ‘Connect NXT’ To Power Branded Storytelling

Rose Audio Visuals continues to expand its horizons with initiatives like RosePod - an audio storytelling studio, and Rose Kanakavalli,....

February 25, 2025

Rishab Sharma’s ‘Sitar For Mental Health’ Tour Extends Mumbai Run—New
Rishab Sharma’s ‘Sitar For Mental Health’ Tour Extends Mumbai Run—New...

The sold-out shows in Mumbai and Delhi are a testament to Sharma's growing popularity and the increasing demand for his....

February 20, 2025

Streaming The Story: Are Music Documentaries Genuine Or Just PR?
Streaming The Story: Are Music Documentaries Genuine Or Just PR?

The rise of music documentaries is fueled by a shift in audience consumption patterns. With the dominance of social media....

February 20, 2025


Pocket Entertainment Launches Pocket Toons: AI Joins The Future Of
Pocket Entertainment Launches Pocket Toons: AI Joins The Future Of...

The global comics industry is undergoing rapid transformation. Valued at $8.63 billion in 2023, the comics market has been expanding....

February 19, 2025

Universal Music Group & Music Health Alliance Unveil Music Industry
Universal Music Group & Music Health Alliance Unveil Music Industry...

MHA’s team of advocates will provide rapid response, with initial inquiries answered within 24 hours.

February 19, 2025