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Why Brands Must Invest In Audio Beyond Festive Campaigns

In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....

Brings his blockbuster “Capmania Tour” to Ahmedabad, Pune, Ludhiana, and Kolkata for its next spectacular leg

The initiative will debut at Sunburn Festival 2025 which is scheduled on December 19th to 21st, 2025 at Infiniti Bay,....

The one-of-a-kind Mentos Popstar Cam had audience completely hooked, making it one of the most engaging highlights of the evening.

Industry leaders see this as more than a headline moment, it’s a marker of how culture now shapes power narratives

Set to make its world premiere on November 21 at the Tanweer Festival in Sharjah, Rooh-e-Noor will open for Rahman’s....

Prior to this, Sinha was the Digital Media Lead – India at Spotify, where she played a key role in....

The acquisition advances Creativefuel’s strategy to expand its cultural footprint and connect with India’s evolving digital and creative communities.

This initiative presents India’s classical Mehfil at the iconic monument that itself tells stories of centuries past.

Day 2 (October 30, 2025) is anticipated to welcome over 30,000 fans, solidifying this as the artist's most ambitious Indian....