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Percept ICE Elevates Adidas Vibes Experience Zone Into A Sensory...
The Homegrown Festival 2025 was a vibrant convergence of music, art, fashion, design, and culture, uniting homegrown, South Asian, and....
March 19, 2025
Times Music Reaches 96 Million Listeners, Linking Brands With Audiences...
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
March 18, 2025
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Shemaroo Sparks Change With Powerful Women’s Day Campaign #HarRoleIsHerRole
This Women’s Day, Shemaroo Entertainment goes beyond conversation to drive real change with #HarRoleIsHerRole—a campaign that challenges how we perceive....
March 06, 2025
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Dialogue’s Survey Finds 82% Of Indian Musicians Concerned About New...
The report highlights India's booming music creator economy, its role in cultural diplomacy, the rise of regional talent, and structural....
March 05, 2025
Streaming The Story: Are Music Documentaries Genuine Or Just PR?
The rise of music documentaries is fueled by a shift in audience consumption patterns. With the dominance of social media....
February 20, 2025
Percept ICE Elevates Adidas Vibes Experience Zone Into A Sensory...
The Homegrown Festival 2025 was a vibrant convergence of music, art, fashion, design, and culture, uniting homegrown, South Asian, and....
March 19, 2025
Times Music Reaches 96 Million Listeners, Linking Brands With Audiences...
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
March 18, 2025
Shemaroo Sparks Change With Powerful Women’s Day Campaign #HarRoleIsHerRole
This Women’s Day, Shemaroo Entertainment goes beyond conversation to drive real change with #HarRoleIsHerRole—a campaign that challenges how we perceive....
March 06, 2025
Dialogue’s Survey Finds 82% Of Indian Musicians Concerned About New...
The report highlights India's booming music creator economy, its role in cultural diplomacy, the rise of regional talent, and structural....
March 05, 2025
Streaming The Story: Are Music Documentaries Genuine Or Just PR?
The rise of music documentaries is fueled by a shift in audience consumption patterns. With the dominance of social media....
February 20, 2025
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Coke Studio Revives The Magic Of Mixtapes For A Musical...
This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
February 15, 2025
Swiss Beauty’s New Campaign Brings An AI-Powered Rap Anthem ‘CRAZE’
This catchy, confident lyric drives home the campaign’s key message—Swiss Beauty CRAZE isn’t just about following trends, it’s about creating....
February 14, 2025
SulaFest 2025 Returns In Spectacular Style, Uniting , Wine &...
The Ultimate Vineyard Celebration Returns for its 14th Edition.
February 04, 2025
A Look At Delhi’s Electoral Music Campaigns: How Political Tunes...
From traditional melodies to modern beats, every party is using music to make a lasting impact.
January 30, 2025
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Absolut And White Label Partners To Challenge Stereotypes With Bold...
The campaign features four powerful films that aspire to spark a movement, encouraging people to look beyond labels.
January 23, 2025