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Marico Rolls Out 360° Holi Campaign For Parachute Advansed Gold

Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”

Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation

In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....

As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection

In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....

Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko

From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration

Paudwal said his character and decades-long artistic contribution stand in sharp contrast to the narrative being built around the comments

In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a....

Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....