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Industry leaders decode the rise of indie music in modern brand communication
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In this guest column, Rohan Nesho Jain, CEO & Founder, Madverse Music Group, examines whether brand deals empower indie artists....
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The sold-out show drew over 750 attendees, highlighting rising demand for immersive cultural experiences
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Jaggi will drive digital growth and strengthen distribution partnerships
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The NCPA remains a cornerstone of India’s cultural landscape, hosting a wide range of music, theatre, and arts programming
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Singh’s appointment comes amid intensifying competition in audio streaming beyond music
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The catalogue spans a wide mix of genres including mythology, memoir, biography, business and science
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Season 2 kicks off with Dhurandhar fame Simran Choudhary alongside a lineup of pop artists
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The campaign offers young creators a platform to express their identity, creativity, and personal style
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The event was attended by Palak Tiwari, Raashii Khanna and other cast members
Pugalia said Maharashtra’s unified approvals strengthen its appeal as a top destination for global tours
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The programme spans key disciplines including singing, songwriting, composition, and music direction
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Its focus on customisation and craftsmanship has made it a preferred choice for ultra-luxury, experience-led homes
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Blends global expertise with local talent to unlock international opportunities
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Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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Over 3,000 fans gathered at Bharat Mandapam for a high-energy, nostalgia-led music night
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A high-energy, multi-sensory showcase spanning house, tech-house, and Afro-house
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At Spotify India, Srivastava shaped marketing strategy for over seven years
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On the music front, global hip-hop artist NAV and UK garage breakout Oppidan will headline performances
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The series will premiere on Prime Video on May 8 across India and in over 240 countries and territories worldwide
The exit signals a broader shift in licensing partnerships as competition intensifies in India’s music rights ecosystem
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Jay Mehta to lead Warner Music Group’s unified publishing and recorded music business in India
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At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
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A platform for young creators, highlighting the rise of self-expression and digital creativity
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Her move underscores Warner Music India’s push to grow its artist pipeline and presence in the evolving market
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Sharma brings over 11 years of cross-industry experience spanning gaming, streaming, and real estate
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Presented by Kotak Mahindra Bank Solitaire with Team Innovation and District by Zomato, the tour blended music and mindfulness
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Held at the company’s office, the summit focused on strategic planning across content, product innovation, and market expansion
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A landmark India debut that puts Delhi on the global touring map
Shankar will assume the role immediately while continuing to lead TuneCore India and South Asia
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Developed with Rajeev Raja, Founder of BrandMusiq, the system aims to create a distinct, unified brand voice across touchpoints
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In this guest column, Rajeev Raja of BrandMusiq explores the shift from jingles to sonic branding and why sound is....
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Composed by KING, Amira Gill, and Karan Kanchan, the track is sung by KING and Amira Gill, with lyrics by....
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By bringing music into community and informal spaces, The Musical Bus aims to make arts education more accessible and inclusive
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Halftime’ by Coca-Cola celebrates reconnecting in the moment
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Batra reflected on his journey from building India’s streaming space to shaping SAMEA, highlighting new opportunities across the industry
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The song’s rise has been fueled by social media, with reels and user-generated content driving its reach beyond regional boundaries
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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With this partnership, Amazon Music India continues to expand its podcast offerings, positioning itself as a hub for premium audio....
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The BRIT and GRAMMY-winning band will perform in Bengaluru and Mumbai in January 2027
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In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
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Scheduled between May and July 2026, the audition tour will span 15 cities across India and key global markets
The collaboration, at the intersection of culture, branding, and artist development, aims to discover emerging talent and elevate them globally
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Soni highlighted that the collaborations underscore YouTube’s commitment to “democratizing technology” and empowering India’s rapidly growing base of digital creators
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The platform is expanding beyond music into audio, video, podcasts, and interactive formats, creating new avenues for advertiser engagement
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The partnership signals Kuku’s next growth phase, blending star power with AI-driven content innovation
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She extended her thanks to film critic and author Anupama Chopra and the editorial team behind The Hollywood Reporter India....
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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Devraj Sanyal signals bold expansion as Universal Music India ramps up hiring
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The partnership combines UMPI’s global network with Music Nova’s catalogue to boost monetisation and global reach
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The artist’s 2026 slate includes multiple tours and collaborations, with a Hindi version of the track also in the pipeline
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Mohijit Mukerjee describes it as a breakthrough cultural moment at the intersection of cinema and music
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His move underscores UMPG’s growing A&R strength in India, amid rapid expansion in streaming, sync, and songwriting
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India joins HYBE’s global talent map with multi-city audition drive
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Held primarily at the Amphitheatre and other venues within the Habitat Centre, the festival spans several days, with performances scheduled....
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Amarjit Singh Batra described India as a diverse, creative market, highlighting the platform’s role in music industry growth
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The partnership reflects a shared vision between the brand and the Oscar-winning musician to nurture talent and strengthen music culture....
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The interactive fan experience will take place on May 9 and 10, 2026, at Bharat Mandapam, aligning with the ongoing....
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The initiative focuses on integrating music into education as a tool for personal development, creativity, and confidence-building
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By partnering with Anirudh, the company aims to take regional music global while strengthening its pop and hip-hop footprint
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Mumbai’s premier six-piece live band signs exclusive worldwide management and bookings deal with THG India
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In this guest column, Shreya Khaladkar of Believe talks about the rising influence of women artists in India’s music industry
From global comedy and pop stars to festivals and Indian music tours, the platform will bring high-production live experiences to....
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Held at the Margosa Lawn, the event featured traditional Holi music and classical dance performances, offering attendees a vibrant festive....
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Kaul shared the news in a reflective LinkedIn post, describing the cover feature as less of a personal milestone and....
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With this campaign, Zyro blends music, personal storytelling and modern lifestyle values to stand out in India’s growing zero sugar....
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The first leg of the tour will begin in Indore on April 3, 2026, followed by Jaipur on April 4,....
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
In this guest column, Ishita Mehta, Live Head – Artist Management & Sync at Warner Music India, explores why today’s....
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The partnership brings alive the brand’s iconic “Good Times” philosophy by placing it at the heart of one of India’s....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
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This year’s line-up features leading Anjunadeep artists including CRi, Eli & Fur, Nordfold, and Parallel Voices
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The integrated production strategy ensured smooth coordination across multiple touchpoints, reinforcing the brand’s positioning in the premium live-events space
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The shows are presented by HSBC India and will be produced and exclusively ticketed by District by Zomato
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In this guest column, she shares how three years at Saregama reshaped her view on catalogue value, digital distribution and....
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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In a statement on his official channels, Mukesh alleged that HMC Events failed to pay his agreed fees, with three....
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In a significant global push, the India-led campaign was also featured on digital billboards in Times Square, New York ,....
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Baelist captures the warmth and romance of Valentine’s Day in one contemporary playlist
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A Monumental Debut Reflecting India’s Growing Live Entertainment Power
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India’s billion-dollar brand, Thums Up brought the Taste the Thunder anthem to the stadium
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From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
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Tagore has launched Collabor8, a next-generation artist management and brand-building agency aimed at reshaping how music talent is nurtured and....
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The internationally acclaimed sarod duo announced the global release of Celebrating Our Tigers, a seven-track album dedicated to raising awareness....
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Seven-time GRAMMY winner John Mayer opens a new chapter in India’s live music story with his Mumbai debut
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The platform has delivered five collaborations this season, collectively garnering nearly 65 million views, according to the company
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In a recent LinkedIn post, Neetu Puri, Vice President and Head of Programming at JioSaavn, reflected on her two-decade journey....
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Artists like Arijit Singh and Shreya Ghoshal saw sustained engagement, while Tanishk Bagchi and Irshad Kamil led their categories, reaffirming....
The appointments signal Percept Live’s focus on growth, monetisation and scaling its IPs globally
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Tickets go live on February 11th at 11:30PM IST, exclusively on BookMyShow
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Deeply introspective in tone, the track explores love, longing and emotional vulnerability with raw honesty and quiet restraint
Tinariwen’s India return reflects the rising demand for immersive, globally curated live music experiences
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The global electronic music icon brings his signature cinematic sound to India this March, including his debut performance in Bhubaneswar
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The 1 million follower milestone underscores the growing appetite for authentic, community-driven music content in the country
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The label’s philosophy centres on craft, originality, and emotional honesty,values that align closely with Rahman’s own legacy of shaping culturally....
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The first phase of the tour begins on March 21, 2026, with scheduled stops across Jaipur, Lucknow, Indore, Pune and....
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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By bringing the ICC T20 World Cup Trophy to Lollapalooza India, Budweiser 0.0 created a unique fan-focused moment blending sport,....
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On the From Zero World Tour, the band fused new material with iconic anthems, delivering a high-impact set that reaffirmed....