long-term

Are Advertisers Underestimating The Long-Term Value Of Original Music?

Kumar Ahuja, Group COO, Eros Innovation and CEO, Eros Music Worlds, on the role of music in advertising and brand....

Advertisers weigh the instant recall of hit songs against the long-term value of original scores in building distinctive sonic identities

Marketers say we need to look beyond views and streams to measure music’s impact on brands and business

In a LinkedIn post, Sanyal shared 10 lessons from 30-plus years, highlighting the power of consistent habits

Amit Dubey, Music Publishing & Rights Strategist and Founder, Beat Street Music & Publishing, explores how metadata and rights management....

This giant collaboration brings two major film production houses together with a mega investment and will bring forth films ranging....