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Presents new anthem as part of the campaign, giving an extra dimension to brand recall
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The accidental sound that became the IPL’s most recognisable anthem
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At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
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The standout Mentos Popstar Cam put fans in the spotlight, capturing spontaneous moments and projecting them on big screens
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
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Halftime’ by Coca-Cola celebrates reconnecting in the moment
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Building on this global engagement, YouTube is enhancing its livestream capabilities to make the experience more immersive
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The brand created an experiential zone to connect with music communities
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At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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Released on March 28, the feature will be available to listeners across India until May 31, 2026
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The campaign kicked off with a two-and-a-half-minute Bihu music video that leaned into authenticity rather than traditional brand storytelling
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Varun Koorichh, VP Marketing, Diageo India, on how Keinemusik collaboration is reshaping India’s concert economy
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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The campaign aims to connect with India’s youth by celebrating ambition, individuality and larger-than-life aspirations
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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With this campaign, Zyro blends music, personal storytelling and modern lifestyle values to stand out in India’s growing zero sugar....
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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In a significant global push, the India-led campaign was also featured on digital billboards in Times Square, New York ,....
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As part of the campaign, Mirchi also conducted a social experiment in Delhi, led by popular radio host RJ Naved
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From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
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The tie-up promotes the boAt Chrome Iris smartwatch as a smart, convenient Valentine’s gift
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Reporting to Kevin Vaz, Bhaskar will lead JioStar’s data-led digital advertising strategy
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Over 35 limited-time deals unlock access to Saudi’s most iconic destinations with exclusive offers in AlUla and The Red Sea
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His expertise covers AI-driven content, adaptive narratives, digital production and immersive media
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The latest campaign features a festive anthem with Gujarati folk singer Kirtidan Gadhvi, inspired by local music traditions and Uttarayan....
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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The track presents a relatable portrait of modern festive rituals, from untangling old fairy lights and playing favourite playlists to....
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Powered by the song ‘Human’, the films land with amplified emotional impact
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a....
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Afrojack returns to India, bringing his signature big-room sound, high-energy drops and stadium-sized stage production to Mumbai, Bengaluru and Delhi-NCR....
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In his current role, he leads one of India’s largest digital entertainment platforms – JioHotstar – redefining how stories are....
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The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....
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The campaign report reflects not only a playlist change but a cultural evolution, with listeners across metros and tier-2 cities....
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The campaign garnered over eight million views across platforms, generating significant pre-launch buzz and establishing the brand’s irreverent, youth-oriented tone.
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PATRÓN® EL ALTO makes its India debut with an exclusive launch event in Mumbai, headlined by global music icon Karan....
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The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show....
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As the Official Radio Partner for Mumbai Indians, Lucknow Super Giants, and Royal Challengers Bangalore, the radio channel is set....
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The film captures a simple reality: in a world racing against deadlines, the mother's call is the one we cannot....
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The rap song highlight’s the role of diversification in wealth building through multi asset allocation strategy.
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From the summit, PM Modi’s statement, "Bharat ka gaana bhi, vishva ki pehchan banega," was a call for Indian music....
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The ad breathes new life into a timeless family tradition with a sprinkle of Bollywood’s 80s charm, and you're in....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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The video, laced with dry humor and relatable moments, is a light-hearted take on the “unwanted advice” every Indian cricketer....
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The film “Shreyas Ki Yojana” marks Kshema’s association with Punjab Kings (PBKS) for IPL 2025 and leverages cricket to reach....
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To the astonishment of fans, he claimed that he was switching to pickleball, aiming to become a Pickleball World Champion.
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The association with MY FM is set to foster a creative, innovative and mutually beneficial partnership, offering fresh, interactive experiences....
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To amplify the initiative, 7UP® has unveiled a new digital campaign film featuring the music sensation Anirudh Ravichander.
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As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.
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Adding to the excitement, two of India’s biggest game-changers—Hardik Pandya and Suryakumar Yadav—are all in, vibing hard to the electrifying....
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By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....
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The quiz promises an immersive experience for participants, blending the excitement of cricket trivia with the thrill of the first....
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This Women’s Day, Shemaroo Entertainment goes beyond conversation to drive real change with #HarRoleIsHerRole—a campaign that challenges how we perceive....
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
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The event, hosted at Indian Music Experience Museum, provided a dynamic platform for creators to deepen their understanding of IP....
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This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
This catchy, confident lyric drives home the campaign’s key message—Swiss Beauty CRAZE isn’t just about following trends, it’s about creating....
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This coming together of brands, expansive content, cutting-edge features, and a large audience and subscriber base marks a globally unprecedented....
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The campaign features four powerful films that aspire to spark a movement, encouraging people to look beyond labels.
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As part of this annual campaign, these talented artists, already making an impact in shaping India's musical landscape, are featured....
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The new app will be launched at the Maha Kumbh Mela 2025 - the largest religious congregation in the world,....
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The campaign showcases two of boAt’s most innovative products, the Nirvana Ion ANC Pro and Airdopes 800 HiDef, designed to....
Offering all your wedding essentials delivered in just 10 minutes, the platform has added a glamorous touch by collaborating with....
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This clever wordplay highlights the thrill of snagging unbeatable deals during the sale.
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The partnership aims to captivate listeners across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and Telangana bringing regional stories and audiobooks....
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Engaging over 200,000 individuals, the initiative inspired thousands to pledge their support, spreading a profound message of compassion and hope.
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The Sunfeast Marie Light Chhath Puja campaign features vibrant Madhubani art, which highlights the region’s cultural heritage and enriches the....
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The in-house campaign includes two engaging digital films featuring singer Diljit Dosanjh and comedian Rahul Dua, who each invite audiences....
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The campaign, titled "Can't Stand Still", captures the continuous pursuit of new experiences and milestones, celebrating a new era of....
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Following the single “I’ll Be There,” Jin’s highly anticipated first solo album Happy is set to release in Dolby Atmos....
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This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience....
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The collaboration has led to the production of the hilarious WhatsApp GoodMornings social series with Zakir Khan, Biswa Kalyan Rath,....
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Additionally, the campaign introduces Falguni’s latest Garba hook step tutorial, available on Swiggy Instamart, so users can learn and share....
The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing....
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The campaign beautifully brings to life the brand’s vision of promoting timeless, holistic beauty with Ayurveda at its core.
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Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar....
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The IndIAA Awards, hosted by the International Advertising Association’s India Chapter, brought together the top talent in advertising, celebrating the....
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This collaboration is highlighted by a vibrant music video that showcases the standout features of the Lyncus Range, specifically designed....
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Dil se, design tak’ has been crafted on the back of a simple consumer insight to demonstrate and elevate the....
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The campaign features four short films that depict how music unites people, evokes nostalgia, bridges generational gaps, and serves as....
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The campaign underscores MTV's commitment to fostering an inclusive society where every individual, regardless of sexual orientation or gender identity,....
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The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
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Shark Tank India season 3 fame, P-TAL, a D2C brand, is celebrating their artisans and rejoicing in the sound of....
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The ad features super shark, Anupam Mittal talking about finding your green flag on the platform
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The campaign highlights a poignant story of a father, who has always provided the best for his son, now turning....
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The ad campaign, involving a TVC and a digital ad that features famous actor Ronit Roy, focuses on the benefits....
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The "Smart, but not Art" campaign by boAt aims to reassure artists of all stripes that AI, while powerful, cannot....
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The fusion of music and motorcycling truly embodies a sense of freedom and exploration which is exactly what Spotify and....
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Featuring celebrated singer Shaan, singing a melodious lullaby for fathers watching TV and struggling to keep their eyes open because....
A hattrick! This is the third time Kulfi Collective, via its brand solution division Supari Studios, has won at the....
Both brands join hands for the Much-Awaited Second Season of Mothership, an IP launched by TTT as homage to central....
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Listeners can purchase audiobooks and podcasts, and subscribe to an Audible membership in India using UPI and credit/debit cards