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At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
Positioned as more than just a music release, the campaign underscores Breakthrough’s belief in the power of media and pop....
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Previously, she worked at Honasa Consumer, HealthKart, and adidas
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
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Registrations for Advertising Rocks Season 4 are now open, with submissions closing on April 30, 2026
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The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
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Scheduled for April 3–4, 2026, the two-day festival will take place at the picturesque Baikunth Resorts in Kasauli, offering a....
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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Becomes the first Indian music platform to enter Europe with a week-long festival residency
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The partnership signals Kuku’s next growth phase, blending star power with AI-driven content innovation
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The festival is scheduled to take place from May 20 to 22, 2026, at Taj Cidade de Goa Horizon
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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Scheduled to take place from March 30 to April 1 at the Whistling Woods International campus in Mumbai
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With over 70 artists performing across multiple stages, the event showcased the diversity and depth of India’s contemporary live scene
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The festival highlighted the diversity of contemporary Indian storytelling, spanning mythology, literature, politics, and social themes
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She has featured at Indian Premier League 2024 and ICC T20 World Cups
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Held primarily at the Amphitheatre and other venues within the Habitat Centre, the festival spans several days, with performances scheduled....
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The partnership reflects a shared vision between the brand and the Oscar-winning musician to nurture talent and strengthen music culture....
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Hosted at the historic Purana Qila, the three-day festival continues its legacy as a global platform celebrating Sufi traditions
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The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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Kaul shared the news in a reflective LinkedIn post, describing the cover feature as less of a personal milestone and....
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From high-energy stadium raves to relaxed pet-safe gatherings, there’s something for every kind of reveler
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The first leg of the tour will begin in Indore on April 3, 2026, followed by Jaipur on April 4,....
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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Tickets for all ten concerts go on sale at 10 a.m. on 26 February
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The partnership brings alive the brand’s iconic “Good Times” philosophy by placing it at the heart of one of India’s....
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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On 2 March 2026 at MJ Grand Inn, the event blends bhajans with a rock vibe by Keshavam Devotional Rock....
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The shows are presented by HSBC India and will be produced and exclusively ticketed by District by Zomato
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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In a statement on his official channels, Mukesh alleged that HMC Events failed to pay his agreed fees, with three....
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The American tour will see Jain perform in six major cities, Chicago, Boston, New York, Atlanta, Dallas and San Francisco,....
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The project, commissioned by the Uttar Pradesh government and released by Universal Music India, captures the living soundscape of the....
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The three-day festival will take place from February 20 to 22 in Kochi, bringing together music lovers and creative communities....
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
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In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a....
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In a recent LinkedIn post, Neetu Puri, Vice President and Head of Programming at JioSaavn, reflected on her two-decade journey....
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The festival will be held on March 7–8, 2026, at the Prestige Centre for Performing Arts
The appointments signal Percept Live’s focus on growth, monetisation and scaling its IPs globally
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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Sunder Nursery hosts the Sufi Heritage Festival from February 28 to March 1, 2026
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The award recognises her long-standing humanitarian efforts, particularly her work in using music to fund free medical treatments for underprivileged....
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Anchored by the rallying line “Aaj Kuch Toofani Karte Hain”, the track channels the brand’s trademark toofani spirit,raw, unapologetic, and....
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According to Spotify, audio advertising allows brands to engage audiences without distraction, creating deeper recall and emotional resonance compared to....
In this guest column, Pugalia examines why the Union Budget’s Orange Economy push marks a turning point for India’s concert....
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The festival was presented by Citroën, powered by Ugaoo, and backed by Kingfisher Ultra, Fujifilm, Paul and Mike, Coca-Cola, Digitek....
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In this guest column, Arghya Chakravarty explains why Budget 2026 is a turning point for India’s creative economy
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The Grammy Awards have increasingly spotlighted global sounds that transcend borders, and this year’s results reflected a broad range of....
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Industry leaders underline the urgent need for GST reform to sustain growth in India’s rapidly expanding live economy
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In this exclusive interview with Loudest.in, he discusses how Kala Ghoda bridges culture and commerce while enabling sustainable creator revenues
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At festivals like KGAF, where varied creative disciplines converge, initiatives such as the IPRS Stage play a crucial role in....
The star studded event will air on CBS and on Paramount+, making it accessible to viewers worldwide
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Alongside international superstars like Justin Bieber, Tate McRae and The Weeknd, Aujla and Shubh stand out as representatives of Punjabi....
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Zaveri’s appearance places him among a distinguished lineup at this year’s festival, which includes artists such as Usha Uthup, Grammy....
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The night wrapped up with a high-energy Meet Brothers performance, seamlessly transforming the awards ceremony into a celebratory concert experience
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The nomination marks a significant moment for South Asian music, reflecting its growing influence and visibility on the global stage
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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By bringing the ICC T20 World Cup Trophy to Lollapalooza India, Budweiser 0.0 created a unique fan-focused moment blending sport,....
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On the From Zero World Tour, the band fused new material with iconic anthems, delivering a high-impact set that reaffirmed....
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The music programmes will take place over three nights starting at 7.30 pm and will feature a range of contemporary,....
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The 25th edition of the festival, held at the Jayamahal Palace Hotel, reaffirmed its place as one of the country’s....
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From global headliners to immersive art, sustainability and fan-first design, Lollapalooza India 2026 returns to Mumbai as a city-wide celebration....
Shared on linkedin by Arjun Ravi Kolady, Head of Sales – India at Spotify, the Lollapalooza India 2026 playlist offers....
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Lollapalooza India is evolving from a festival into a cultural ecosystem, highlighting how brands are shifting from passive visibility to....
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The Grammy Awards 2026 are scheduled to air live on February 1, 2026, from the Crypto.com Arena in Los Angeles,....
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One remark sparked debate, but decades of music continue to define A.R. Rahman
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The festival also aligns with India’s broader efforts to promote cultural exchange and showcase its heritage while welcoming global artistic....
As Lollapalooza India returns to Mumbai on January 24–25, 2026, BookMyShow Live is focusing as much on seamless fan access....
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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77th Republic Day to Celebrate 150 Years of ‘Vande Mataram’; EU Leaders Named Chief Guests
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The energy continued with the Vasu Dixit Collective, delivering their trademark electrifying performance that has made them a staple of....
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From crowded feeds to clearer purpose, 2026 could redefine how India creates, consumes and pays for music
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BookMyShow Live has cancelled Bandland 2026 in Bengaluru following a key lineup change, citing the need to protect the festival’s....
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As live entertainment becomes central to youth culture, Lollapalooza India 2026 showcases how culture-first brand partnerships are redefining the modern....
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Across India, the festival marks a shared cultural pause, where rooftops fill with kites, kitchens with jaggery and sesame, and....
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Less about hits, more about systems,Devraj Sanyal outlines a blueprint for India’s next music economy.
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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In this guest column, she examines how AI became core infrastructure in 2025, reshaping music marketing and artist branding
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From Shillong to the Andaman Islands, DRUM TAO’s performances pulsed with rhythm, energy and cultural expression
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The partnership brings together talent from diverse fields, reflecting OnePlus’ performance-driven philosophy and positioning them as the voice of OnePlus....
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The festival will return for its second year from 10–12 February 2026, moving to Mumbai, the entertainment capital of India
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
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India’s favourite vineyard music festival returns on January 31 & February 1, 2026
The band has released its first live-action music video, “Shiv Kailasho Ke Vasi,” marking its shift from a virtual concept....
This year’s awards celebrated brands, agencies, creators and innovators who shaped the experience economy in 2024–25 through disruptive thinking and....
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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India stands out as a key market, with users long demanding features offered abroad ,especially lossless audio and AI-powered listening....
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....