Tag: - All Tags
.jpg)
In this guest column, Rumpa Banerjee of IPRS explores India’s rising role in global music rights and the need to....
.jpg)
In this guest column, Aoneha Tagore, Founder, Collabor8, discusses why identity and community are key to long-term success for Indian....
.jpg)
Industry leaders unite to discuss taking Indian music from local success to global influence
.jpg)
The awards celebrate outstanding under-40 professionals shaping the future of the music industry
.jpg)
Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
.jpg)
From June 19–21, 2026, the campaign will feature mood-based playlists across 10 languages on the platform
.jpg)
Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
.jpg)
The partnership addresses growing demand for scalable marketing tools and streamlined artist management
.jpg)
With over 11 million views for 'Kaahe Mose', Garvit-Priyansh take their biggest step yet onto the global stage through YouTube....
.jpg)
The win reinforces Club FM’s position as a leading global radio brand, recognised for its innovation, creativity and audience-focused storytelling
.jpg)
From Instagram licensing to royalties, experts separate fact from fiction
.jpg)
The FIFA World Cup 2026 will kick off on June 11 and conclude with the final on July 19
.jpg)
Prior to this Kheria was with Radio City India as General Manager-Brand Marketing & PR
.jpg)
Built on JBL’s “Making Voices Heard” philosophy, the academy empowers emerging music creators through global mentorship
.jpg)
Prior to Spotify, she held a communications leadership role at Tinder
.jpg)
Tony Andrews attended the launch alongside Salim Merchant, the brand’s soft ambassador in India
.jpg)
The tour begins July 4 in Tampa, Florida, promoted by Balaji Entertainment and Fortune Group Games
.jpg)
Since joining Gujarat Titans in 2024, DJ Kiara has become a key part of the team’s stadium entertainment experience
.jpg)
In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
.jpg)
Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
.jpg)
Jan-Paul Jeffrey said the recognition reflects Spotify’s emotional connection with listeners beyond its role as a digital service
.jpg)
Haran Ramachandran of Spotify said sound-led experiences can foster deeper emotional connections than traditional interruption-based advertising
.jpg)
The partnership with Trinity College London aims to strengthen the platform’s focus on music education and emerging talent
.jpg)
Prior to joining Spotify, Kamat worked with Meta and WhatsApp
.jpg)
Industry stakeholders discuss key reforms to simplify India’s music licensing ecosystem
Each city hosted unique celebrations, creating a continuous flow of colour, music, and community engagement
.jpg)
Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
.jpg)
Prio joining Zee Music Company, Shah worked in marketing and brand strategy across entertainment and media
.jpg)
The recognition comes as India’s live entertainment industry grows across music, comedy, theatre, festivals, and branded experiences
.jpg)
The network was named ‘Radio Network of the Year’, recognising its evolving content and engagement strategy
.jpg)
The festival brings a bold new creative era with its theme, ‘Awaken the Core’
.jpg)
Conrad K. Sangma in conversation with veteran journalist Shekhar Gupta on leadership and governance
.jpg)
Immersive fan event celebrating ,music, fashion, sneaker culture, and entertainment
.jpg)
Industry leaders decode the rise of indie music in modern brand communication
.jpg)
Jaggi will drive digital growth and strengthen distribution partnerships
.jpg)
Hariharan, honoured with a lifetime achievement award, called music a powerful force that connects everyone
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
.jpg)
Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
.jpg)
A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
.jpg)
Over 3,000 fans gathered at Bharat Mandapam for a high-energy, nostalgia-led music night
.jpg)
The app used AI to deliver “studio-quality” recordings on smartphones
.jpg)
At Spotify India, Srivastava shaped marketing strategy for over seven years
.jpg)
On the music front, global hip-hop artist NAV and UK garage breakout Oppidan will headline performances
.jpg)
The growing popularity of Korean entertainment in India has also been acknowledged by Narendra Modi, who noted its rising cultural....
.jpg)
The performance transforms bird movements, insect rhythms and microscopic activity into an immersive “ear cinema” experience
.jpg)
At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
The performance blends live instrumentation with field recordings and advanced sound design techniques to create an evocative sonic landscape
.jpg)
The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
.jpg)
Sharma brings over 11 years of cross-industry experience spanning gaming, streaming, and real estate
.jpg)
Presented by Kotak Mahindra Bank Solitaire with Team Innovation and District by Zomato, the tour blended music and mindfulness
.jpg)
Developed with Rajeev Raja, Founder of BrandMusiq, the system aims to create a distinct, unified brand voice across touchpoints
.jpg)
In this guest column, Rajeev Raja of BrandMusiq explores the shift from jingles to sonic branding and why sound is....
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
.jpg)
Halftime’ by Coca-Cola celebrates reconnecting in the moment
.jpg)
At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
Positioned as more than just a music release, the campaign underscores Breakthrough’s belief in the power of media and pop....
.jpg)
Previously, she worked at Honasa Consumer, HealthKart, and adidas
.jpg)
The move marks a shift from building ventures like Hoopr to enabling broader growth
.jpg)
In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
.jpg)
Registrations for Advertising Rocks Season 4 are now open, with submissions closing on April 30, 2026
.jpg)
The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
.jpg)
Scheduled for April 3–4, 2026, the two-day festival will take place at the picturesque Baikunth Resorts in Kasauli, offering a....
.jpg)
The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
.jpg)
Becomes the first Indian music platform to enter Europe with a week-long festival residency
.jpg)
The partnership signals Kuku’s next growth phase, blending star power with AI-driven content innovation
.jpg)
The festival is scheduled to take place from May 20 to 22, 2026, at Taj Cidade de Goa Horizon
.jpg)
In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
.jpg)
Scheduled to take place from March 30 to April 1 at the Whistling Woods International campus in Mumbai
.jpg)
With over 70 artists performing across multiple stages, the event showcased the diversity and depth of India’s contemporary live scene
.jpg)
The festival highlighted the diversity of contemporary Indian storytelling, spanning mythology, literature, politics, and social themes
.jpg)
She has featured at Indian Premier League 2024 and ICC T20 World Cups
.jpg)
Held primarily at the Amphitheatre and other venues within the Habitat Centre, the festival spans several days, with performances scheduled....
.jpg)
The partnership reflects a shared vision between the brand and the Oscar-winning musician to nurture talent and strengthen music culture....
.jpg)
Hosted at the historic Purana Qila, the three-day festival continues its legacy as a global platform celebrating Sufi traditions
.jpg)
The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
.jpg)
The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
.jpg)
The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
.jpg)
The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
.jpg)
Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
.jpg)
Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
.jpg)
Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
.jpg)
A nostalgia-led summer collection inspired by iconic music eras and shared memories
.jpg)
Kaul shared the news in a reflective LinkedIn post, describing the cover feature as less of a personal milestone and....
.jpg)
From high-energy stadium raves to relaxed pet-safe gatherings, there’s something for every kind of reveler
.jpg)
The first leg of the tour will begin in Indore on April 3, 2026, followed by Jaipur on April 4,....
.jpg)
Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
.jpg)
Tickets for all ten concerts go on sale at 10 a.m. on 26 February
.jpg)
The partnership brings alive the brand’s iconic “Good Times” philosophy by placing it at the heart of one of India’s....
.jpg)
In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
.jpg)
As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
.jpg)
On 2 March 2026 at MJ Grand Inn, the event blends bhajans with a rock vibe by Keshavam Devotional Rock....
.jpg)
The shows are presented by HSBC India and will be produced and exclusively ticketed by District by Zomato
.jpg)
Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
.jpg)
In a statement on his official channels, Mukesh alleged that HMC Events failed to pay his agreed fees, with three....
.jpg)
The American tour will see Jain perform in six major cities, Chicago, Boston, New York, Atlanta, Dallas and San Francisco,....
.jpg)
The project, commissioned by the Uttar Pradesh government and released by Universal Music India, captures the living soundscape of the....
.jpg)
The three-day festival will take place from February 20 to 22 in Kochi, bringing together music lovers and creative communities....
.jpg)
From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
.jpg)
From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity