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With artists building audiences independently, Bollywood is increasingly looking to the indie ecosystem as a ready-made talent pipeline
Royalties grew across every major regional language, with Telugu up over 120% year-on-year
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Applications came from over 1,650 cities across 116 countries, reflecting strong global interest in HYBE’s artist ecosystem
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Sadagopan said her role has expanded from artist campaigns to building tools and infrastructure for TikTok’s music marketing
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Under the model, 70% of new revenue will go to artists and rights holders, with the remaining 30% split between....
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Through The Complete Artist Foundation Program, The Shakti Collective advances its “Unfolding Artist Force” vision for professional artist development
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The Sony Music Entertainment India-The Hello Group venture marks its first year with 68 artists
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The inaugural Akasa Gathering is set to take place from September 4–6, 2026, in Karu, Ladakh
Prior to Billboard India, Aayeer was Label Head for Songfest at Hoopr
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Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
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Rakesh Nigam, CEO, IPRS, on how Soundscapes of India is putting Indian music on the global map
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Prior to joining YRF Talent, she was associated with Matrix IEC, where she worked as a Celebrity Manager
Gangane discusses Season 4's vision, the power of authenticity, and taking Indian music to global audiences
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Although 86% had paid for video streaming, just 38% had paid for a music streaming subscription
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Prior to this, she worked at Tiger Baby Records
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In this exclusive interview with Loudest.in, Jain discusses Madverse's growth, AI, and India's independent music future
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The initiative celebrated the "music of the heartland" through contemporary songwriting and North Indian folk traditions
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Applications opened on July 16 and will close on July 31, with the selected artists set to be announced on....
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The artist-first initiative continues its nationwide journey to discover, mentor and nurture independent music talent across India
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Former Tips Music executive to spearhead revenue strategy for Zee Live’s growing live entertainment business
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Bijli talks about PVR INOX's LIVE ON STAGE vision and the future of alternate programming
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The platform will help emerging artists with mentorship, promotion and global distribution
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In this guest column, Aoneha Tagore, Founder, Collabor8, discusses why identity and community are key to long-term success for Indian....
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The platform will support artists through creative development, audience growth and monetisation
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Authored by Abhinav Agrawal, Mudit Chaturvedi and Gaurang Agrawal, the study is based on interviews with 23 folk musicians across....
Maahi represents a younger generation of artists working to make Hindustani classical music more accessible to modern audiences
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From viral song covers to Coke Studio Bharat and her first India tour, Prateeksha Srivastava continues to rise in India’s....
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The label has additionally signed artists including Ro Maiti and Tabitha Kagoo
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Organised by ICCR, the festival aims to strengthen India-Africa cultural ties through music and the arts
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The partnership aims to boost discoverability, monetisation and growth opportunities for independent artists
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Partnership aims to expand the global reach of Indian artists and music
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Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
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Industry leaders decode the rise of indie music in modern brand communication
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Akhil will lead growth and revenue across Saina Play and its digital platforms
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The move comes as the platform looks to strengthen trust in music discovery and ensure fans can better identify genuine....
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A platform for young creators, highlighting the rise of self-expression and digital creativity
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The song’s rise has been fueled by social media, with reels and user-generated content driving its reach beyond regional boundaries
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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The report notes 14,000 artists earned royalties for the first time, while another 14,000 crossed one million streams
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His move underscores UMPG’s growing A&R strength in India, amid rapid expansion in streaming, sync, and songwriting
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The project highlights how shared musical traditions and cultural expressions can create common ground where politics often divides
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The release also underscores Coke Studio Bharat’s evolving direction, as it continues to spotlight independent artists who prioritise authenticity over....
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Lisa Mishra, Raja Kumari, Rashmeet Kaur, Madhubanti Bagchi and Kausar Munir Lead Bold Conversations
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Featuring Zain Imam, Shruti Chauhan, and Shaan Grover, the music video is directed by Dibya Chatterjee and brought to life....
Now, 19 years in, MGMH has announced the launch of its in-house marketing division and its entry into physical music....
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In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a....
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Ahead of her Home Grown 2026 performance, Priyanka Nath reflects on conviction, heartbreak and growth
Industry observers note that while film stars and celebrity influencers continue to command massive reach, that scale often comes with....
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The single features lyrics by Kausar Munir, with music composed by Mikey McCleary and Suraj Gulvadi
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For UMG, the night highlighted not just star power, but the strength of its publishing and label ecosystem across genres
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The festival also aligns with India’s broader efforts to promote cultural exchange and showcase its heritage while welcoming global artistic....
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The move aims to address long-standing gaps in international royalty collection that have limited South Asian creators from capturing earnings....
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Marking its next growth phase, A&M Studio has launched a collective entertainment arm to scale -first IPs, live experiences and....
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The program also includes eight new Amazon Music Originals from VENGAYO, friqtao, Zach John King, Chloe Qisha, Jamie MacDonald, JayDon....
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From crowded feeds to clearer purpose, 2026 could redefine how India creates, consumes and pays for music
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Less about hits, more about systems,Devraj Sanyal outlines a blueprint for India’s next music economy.
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From bigger stages to better systems,why India’s concert boom must now grow smarter
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Of those respondents, 85% reported a decline in revenue since the policy was introduced, while 65% described the impact as....
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This year’s roundtable unites artists and industry voices for a reflective conversation on the changes shaping Indian independent music
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The 2026 edition reunites several festival favourites while spotlighting artists redefining the blues for a new era
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The roster includes leading artists shaping India’s new global sound, from Guru Randhawa and Aastha Gill to Savi Kahlon, Guri,....
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In this guest column, Hamza Kazi, Head of Artist Relations & Development at The Hello Group India, examines how India’s....
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Independent artists using distribution platform TuneCore have earned over $5 billion since its founding,marking a historic first for self-releasing musicians
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The track is produced by Ravator, bringing together fresh sounds and infectious beats that capture the spirit of contemporary Indi....
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For its debut, the label will release ‘Nyima Vol. 1’, a compilation featuring 11 female artists from across India performing....
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In this exclusive chat with Loudest, Hrithik Sharma traces his journey from a self-taught guitarist to the founder of Parallax....
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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The future of the music industry is being written, and we believe that aggressively protecting against the worst parts of....
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Indian artists are pushing back against AI-generated recreations of iconic voices, sparking urgent debates around ethics, copyright, and how the....
Six flagship festivals, international icons, and grassroots performers set the stage for Meghalaya’s biggest cultural season yet.
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While AI-generated songs and vocals have dominated headlines, a quieter but equally seismic revolution is unfolding: the AI remix economy.
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By collaborating closely with independent musicians, the label will offer artists the resources and visibility needed to thrive while enabling....
In contrast to other AI music licensing deals, this model will result in ongoing royalty payments to artists, composers, and....
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The ArtistOne Finds playlist is a revolutionary step towards highlighting upcoming talent with established and well loved artists.
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Collective Artists Network’s AI band merges tradition with AI, partnering with the world’s top platform to take Indian music global....
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The campaign report reflects not only a playlist change but a cultural evolution, with listeners across metros and tier-2 cities....
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The festival returns this October to Bengaluru & Mumbai, with a female-forward lineup and bold global soundscape.
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The song captures the emotional terrain of regret and letting go. It tells the story of two people who were....
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By guiding artists to tap into this growth intelligently, UMG India helps them build sustainable income streams, including digital sales,....
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The scam involved false promises of roles in T-Series music videos, with victims reportedly being asked to pay money upfront....
With 86% fans travelling to the host city, Coldplay’s ‘Music Of The Spheres’ concerts in Ahmedabad trigger a new paradigm....
The initiative successfully kicked off at WAVES, featuring dynamic collaborations such as The Dharavi Dream Project with Beatpella, and KING....
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Akhtar emphasized the growing commodification of music globally, saying that much of today’s music lacks soul because it's created on....
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The platform continues to shape the music industry, serving as a launchpad for viral hits.
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Supernova blends cutting-edge digital engagement with high-energy live events, aiming to discover, nurture, and launch the country’s next generation of....
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With ‘Rozaana,’ Akshath once again proves his ability to translate emotions into melodies, crafting music that lingers long after the....
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The evening kicked off with rapper Hanumankind, whose high-octane set—backed by live dhol players—primed the crowd with energy.
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This year, the Grant will provide an endowment of INR 100,000 to help one artist fund a project they aim....
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Moksha 360 is built upon three core pillars, each addressing critical challenges faced by independent artists.
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Today, the commercial affordability of high-quality recording gear combined with the power of AI-driven tools has significantly changed the narrative....
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Sunburn’s Summer Fest debuts in Shillong on May 10th and Bengaluru on May 11th, 2025
This bold new version takes the traditional rhythms and gives them a contemporary twist, creating an unforgettable anthem that merges....
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The first offering under this collaboration is "Sivanar", a powerful spiritual and devotional track dedicated to Lord Murugar.
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This year’s festival promises an unparalleled celebration of gastronomy, live entertainment, and immersive experiences, offering attendees an unforgettable weekend.
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Through this partnership, The Sound Space will offer a series of workshops, musical performances, and training programs across Delhi's schools.
To tackle these issues, Indian music distribution startup Swalay has partnered with ACRCloud, a global leader in audio recognition and....
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Among the most anticipated sessions was a keynote by Shilpa Sharda, Director of Artist Services, Believe India and South Asia,....
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The night was an explosive celebration of music, energy and unfiltered euphoria—exactly what Sunburn Arena is known for.
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This landmark achievement underscores the platform’s commitment to empowering independent artists with seamless music distribution, cutting-edge tools, and global opportunities.
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In an engaging conversation with Loudest.in, Varun Murali—acclaimed music producer, composer, and guitarist from the renowned band Swarathma—shares his insights....