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Shiva Bhavani, Founder & Director, Wing Communications, argues that approval culture is killing bold creativity in Indian advertising
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
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Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
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The duo gained recognition after their acclaimed semi-final journey on India's Got Talent Season 11
Experts say the issue is no longer just piracy, but the belief that is freely available rather than protected intellectual....
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The collaboration boosts Amazon’s streaming push in India amid rising OTT competition and hybrid monetisation models
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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Partnership to take Kerala’s music global and unlock new artist opportunities
The collaboration highlights the rise of regional hip-hop, blending KR$NA’s sharp style with Dhanda Nyoliwala’s Haryanvi edge
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Adding to its momentum, the track’s official video has surpassed 4.1 million views in just three weeks, signaling strong engagement
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The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
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The move comes at a time when India’s music ecosystem is witnessing rapid growth, particularly in the independent and digital....
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The veteran singer, who passed away on April 12 at the age of 92, was cremated with full state honours....
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According to reports, the veteran singer was admitted to Mumbai’s Breach Candy Hospital after suffering cardiac and respiratory complications
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The performance showcased the students’ musical coordination and cultural sensitivity, as they recreated the anthem with precision and emotion
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Registrations for Advertising Rocks Season 4 are now open, with submissions closing on April 30, 2026
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The MoU was formalised in New Delhi in the presence of Gajendra Singh Shekhawat, Vivek Aggarwal, and Gunjan Soni
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Kaul shared the news in a reflective LinkedIn post, describing the cover feature as less of a personal milestone and....
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Over 1,500 students and 40+ maestros converge at IIT Kharagpur for a week-long celebration of India’s classical heritage
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Bengaluru’s Indian Music Experience invites young voices to shape the future of music culture
Industry leaders suggest the answer is far more structural than sentimental
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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By centralising the licensing process, Sangeet Dwar seeks to formalise this largely under-reported market and unlock new royalty streams for....
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The event, organised by the Bharatiya Samagana Sabha, runs from February 5 to February 8 under the theme “Purana Gitam,”....
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Mangeshkar passed away on February 6, 2022, at the age of 92 after a brief illness, leaving behind an extraordinary....
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Tripathi brings a cinematic sensibility rooted in emotional authenticity and cultural texture
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In doing so, he continues to position himself as an artist whose influence extends far beyond music,using culture, craft and....
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The festivities will also see the return of the Ruffles® NBA All-Star Celebrity Game Green Carpet, presented by Wingstop, with....
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Sindwani will be present at the 68th Annual Grammy Awards on February 1, 2026, at the Crypto.com Arena in Los....
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Running from February 5 to 8, the festival brings together leading Carnatic and Hindustani musicians from across the country
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The instruments also include creative tools like loopers and auto chord play, catering to a range of skill levels from....
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The partnership comes at a time when India is one of Adobe’s top three global growth markets
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From crowded feeds to clearer purpose, 2026 could redefine how India creates, consumes and pays for music
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Less about hits, more about systems,Devraj Sanyal outlines a blueprint for India’s next music economy.
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In this guest column, Indira Rangarajan explores how Gaana’s TrueFans shaped a more intentional, region-led music culture in 2025
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From bigger stages to better systems,why India’s concert boom must now grow smarter
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In 2025, the show once again delivered performances that resonated with millions, proving why it remains a staple of India’s....
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In his new role, Parwani will lead Warner Music India’s music strategy across key South Indian markets including Tamil, Telugu,....
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The album is a landmark cultural music project created for Mahakumbha 2025, placing India’s spiritual and sonic heritage firmly in....
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The roster includes leading artists shaping India’s new global sound, from Guru Randhawa and Aastha Gill to Savi Kahlon, Guri,....
The rise of platforms like Spotify, YouTube, Apple Music, and others has fundamentally transformed the ecosystem
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
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In this guest column, Harvinderjit Singh Bhatia, Co-Founder & CEO of Radiowalla Network Ltd., highlights how programmatic audio is rapidly....
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
In an exclusive interview with Loudest.in, Udit Tyagi, CDO at ENIL, shares Gaana’s vision as a “Made in India, Made....
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Set to make its world premiere on November 21 at the Tanweer Festival in Sharjah, Rooh-e-Noor will open for Rahman’s....
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Industry leaders see this as more than a headline moment, it’s a marker of how culture now shapes power narratives
In this Loudest.in exclusive, Nikunj Duggal reveals how ISF bridges India’s sneaker culture, uniting brands, creators, and fans while blending....
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The company’s revenue grew 11% YoY to Rs 89.22 crore in the September 2025 quarter, driven by strong demand for....
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In her latest interview with Loudest.in, Anjana Padmanabhan discusses her journey from Indian Idol Junior to a versatile indie and....
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This season aims to blend the fresh voices of today with the timeless songs of yesteryears, offering viewers a celebration....
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Indian artists are pushing back against AI-generated recreations of iconic voices, sparking urgent debates around ethics, copyright, and how the....
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During the event, he also interacted with international music icons, including Latin star Rauw Alejandro and K-pop sensation Yunho from....
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It becomes the First Indian retail media company to offer end-to-end programmatic audio advertising capabilities.
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
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With over 700K followers and 26M+ reel views, Tarini has built a loyal Gen Z audience who value her authenticity,....
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The airport said the DEL Vibes initiative was, in part, a response to the stress and anxiety many face while....
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The cultural festival will be held on 30th & 31st August at KD Jadhav Wrestling Stadium, Delhi.
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T?L FRY is a dynamic percussion ensemble from New Delhi, India, blending the rich rhythms of North and South Indian....
Pakistani songs like 'Jhol', 'Maand' and others have been removed from music apps, including Spotify and Apple Music, after the....
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With a crowd of over 15,000 people, KR$NA is all set to captivate the audience with his performance.
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Advertising Plays introduces a fresh dimension to the festival with gender-neutral sports competitions, spontaneous gameplay opportunities, and morning wellness sessions....
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The appointment comes at a time when Liqvd Asia is expanding its talent pool following its acquisition of performance marketing....
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In a conversation with SCREEN following her big win, Manasi reflected on her journey and revealed exciting future plans, including....
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With Amazon MX Player as the title sponsor, Goafest 2025 introduces the captivating theme ‘Ignite ______’, encouraging attendees to push....
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Through this partnership, The Sound Space will offer a series of workshops, musical performances, and training programs across Delhi's schools.
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As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....
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Lashcurry is all set to release his debut single with Saregama this March.
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Known for his insightful discussions on Personal Branding, Influence, Content Creation and business, Raj has built a platform that resonates....
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The sold-out shows in Mumbai and Delhi are a testament to Sharma's growing popularity and the increasing demand for his....
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This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
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By crossing 14 billion views, Guru Randhawa has redefined success for Indian artists and showcased the immense potential of Indian....
As Virgin Music Group expands its presence in the Indian music landscape, the company will partner with Papon to bring....
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A highlight of his artistic legacy is the invention of Kali Maa, a groundbreaking double-necked guitar that fuses the melodic....
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The IPRS Stage is a tribute to the rich and varied musical heritage of India, providing a platform for undiscovered....
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As part of this annual campaign, these talented artists, already making an impact in shaping India's musical landscape, are featured....
Adding a special touch to the magical evening, frontman Chris Martin paid tribute to Bollywood icon Shah Rukh Khan, sending....
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The awards feature three categories: four honors for promising young musicians, a lifetime achievement award for educators, and a state....
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The night was a resounding success, with standout performances from renowned artists like Anup Jalota, Runaa Rizvii Shivamani, Anmol Malik....
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These traditional tracks have been reimagined with a modern sound, blending the soul of folk music with contemporary appeal that....
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The biggest attraction for the distinctiveness of the show is Derek O’Brien, who is the best in the business, will....
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The IPRS Stage at Serendipity Arts Festival 2024 will present an exciting lineup of performances celebrating the diversity of Indian ....
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The festival aimed to bridge the gap between tradition and modernity, showcasing the timeless relevance of classical dance in today’s....
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The event showcased the year's most successful campaigns, emphasizing the platform's ability to forge powerful brand connections through music and....
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The flagship devices, including the Find X8 and Find X8 Pro, are designed to inspire individuals who defy conventional boundaries....
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Chosen from over 100 nominations, these campaigns demonstrated innovative use of culture, technology, sound, and offline platforms to deliver impactful....
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At Sony, every product and service is designed with Kando – the Japanese concept of deeply moving and inspiring people.
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Staying true to its ethos of Bringing ife to L’ife, Shemaroo Contentino offers over 3,000 movies, more than 25,000 TV....
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This tour promises an unforgettable experience for fans of the band’s unique blend of rock, Indian classical, and folk music.
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This tour promises an unforgettable experience for fans of the band’s unique blend of rock, Indian classical, and folk music.
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The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation....
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The doodle captures KK’s unmistakable presence with a microphone in hand—a sight familiar to the millions for whom his soulful....
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This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.
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His inclusion in the top 5 alongside international music icons is a testament to his immense talent and dedicated fanbase....
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This year's edition promises to be one of the grandest homecoming celebrations spotlighting Indian hip hop’s triumph, originating from the....
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Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar....
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As CEO, Tusharr will strengthen the company’s advertising, artist representation, creator tech, and long-form content businesses.
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This is a significant shift from five years ago, when international music dominated streaming. Now, local music accounts for over....
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Dil se, design tak’ has been crafted on the back of a simple consumer insight to demonstrate and elevate the....
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This achievement marks the first time an India rapper has ever reached such a figure. This milestone also comes a....