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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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In this guest column, Harvinderjit Singh Bhatia, Co-Founder & CEO of Radiowalla Network Ltd., highlights how programmatic audio is rapidly....
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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The tour runs from November 14 to 16, spanning Bengaluru, Pune, and Mumbai, three nights of immersive music and signature....
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The company’s revenue grew 11% YoY to Rs 89.22 crore in the September 2025 quarter, driven by strong demand for....
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It becomes the First Indian retail media company to offer end-to-end programmatic audio advertising capabilities.
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The tour kickstarts on 2nd November in Delhi, with tickets available on BookMyShow for Delhi (2nd Nov), Kolkata (22nd Nov),....
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With BrandMusiq, IAA India turns its brand spirit into music, creating a lasting emotional connection through sound.
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This innovative offering blends popular music with sound waves based on audio science, aiming to help listeners sleep better, relax....
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Advertising Plays introduces a fresh dimension to the festival with gender-neutral sports competitions, spontaneous gameplay opportunities, and morning wellness sessions....
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The appointment comes at a time when Liqvd Asia is expanding its talent pool following its acquisition of performance marketing....
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With Amazon MX Player as the title sponsor, Goafest 2025 introduces the captivating theme ‘Ignite ______’, encouraging attendees to push....
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As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....
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This campaign has been conceptualised by Ogilvy India as a part of OpenX from WPP.
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The biggest attraction for the distinctiveness of the show is Derek O’Brien, who is the best in the business, will....
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The event showcased the year's most successful campaigns, emphasizing the platform's ability to forge powerful brand connections through music and....
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The flagship devices, including the Find X8 and Find X8 Pro, are designed to inspire individuals who defy conventional boundaries....
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Chosen from over 100 nominations, these campaigns demonstrated innovative use of culture, technology, sound, and offline platforms to deliver impactful....
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The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation....
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The Sound Space on Wheels, this event promises to be an inspiring experience, blending the magic of storytelling with the....
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This study represents a significant advancement in understanding the nuanced interplay of auditory cues in branding.
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Conceptualized and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar....
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As CEO, Tusharr will strengthen the company’s advertising, artist representation, creator tech, and long-form content businesses.
The honorary doctorate was presented to Satya Hinduja in recognition of her contribution integrating the fields of sound, music, films,....
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Dil se, design tak’ has been crafted on the back of a simple consumer insight to demonstrate and elevate the....
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The campaign features four short films that depict how music unites people, evokes nostalgia, bridges generational gaps, and serves as....
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The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
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Pocket FM’s Yakshini bags Silver in the Horror/ Thriller category. Since 2021, the series continues to entertain its audience and....
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Looking to the future, Snapchat will be investing in advanced engagement tools and will also look at the camera's potential....
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To host engaging sessions with experts from the creative sector with a focus on ‘The Age of Adaptability’.
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For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....
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The report showcases remarkable growth and promising prospects for the company in both quarterly and yearly assessments.
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Goafest 2024 promises to unpack and deliver practical learnings through topics that are of significant relevance through keynotes, discussions, masterclasses....
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Vinay's impressive career boasts experience working with a wide range of market leaders like Vodafone, Diageo, DHL and Emirates Airlines.....
Additionally joining Harshdeep will be Rajeev Raja, Founder & Soundsmith, at Brandmusiq, and Merlin D'Souza, Founding Partner & Principal Composer,....
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Impact embodies Madverse's unwavering commitment to nurturing emerging talent and fostering creative brilliance, offering artists a comprehensive suite of services....
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Motorola has collaborated with five music influencers from various genres and regions of India to create the ‘Sound of Perfection’....
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Selected participants will have the exclusive opportunity to captivate audiences at Goafest 2024, solidifying their presence at South Asia's premier....
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The Advertising Club announcing Anupama Ramaswamy, Ashish Chakravarty and Rajdeepak Das as Jury Chairs for Abby Awards 2024 powered by....
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Divya's three-decade journey has shaped her into a pivotal figure in steering some of the largest advertising and media groups....
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The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
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The 17th edition of the festival will take place from 29th to 31st May, 2024 at Westin Powai, Mumbai.
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Additionally, Ekta Relan takes over the reins as the new Chief Strategy Officer (CSO) for L&K Saatchi & Saatchi. Together,....
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This campaign is a tribute to the rich tapestry of Indian music, celebrating culture and self-expression.
The idea is to have these quick ads play after you've made your purchase, alongside the usual confirmation message. It's....
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The campaign translated into significant sales on the launch day itself with the Nothing Phone (2a) selling 30,000 units in....
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The multi-platinum global artist will also be joined by several players from RCB, including Faf Du Plessis, Virat Kohli, Mohammed....
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This collaboration benefits clients by offering access to a comprehensive suite of cutting-edge advertising services that integrate creativity, technology, and....
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A new specialist agency award being introduced is Health Specialist of the Year for the best performance by a company....
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This new lineup includes the Harmonic 2240 featuring Dolby Surround Sound and the Harmonic 1120 delivering deep Bass HD Sound.
This campaign celebrates their defiance of societal norms, their pursuit of passion, and their audacious approach to life.
In an exclusive chat with loudest.in they talk about the importance of music education and about The Sound Space.
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In 2023, this upward trajectory continued with a remarkable 46% surge in ad volumes per channel compared to the baseline....
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The Sound Space which is helmed by Kamakshi and Vishala Khurana has close to 50 of their very talented students....
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It is widely known that diet is a major factor responsible for maintaining good health. Hence, it becomes critical to....
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With nearly 40 years of experience in the advertising industry and a profound passion for music, Subhash Kamath brings a....
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The identity is a visual representation of the agency’s commitment to contributing to the sector with new-age, unconventional, and out-of-the-box....
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The SBA50 is not just about portability; it also raises the bar for sound quality.
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The "Max Protein Salute." In partnership with the dedicated officers of the Mumbai Police department, this groundbreaking initiative is dedicated....
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The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 promises to be an exhilarating three-day extravaganza,....
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The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom....
In an exclusive chat with loudest.in,he talks about Big Bang social.
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The campaign, conceptualised by Famous Innovations, introduces the OPPO Reno11 Series through the characters from the movie—including Konkana Sen as....
As per Jay Gilbert's 2024 music industry predictions,The global music copyright value grew 14% in 2022 to $41.5 billion. Two....
By carefully designing a sonic identity that aligns with a brand's values and personality, sonic branding can help forge an....
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Music has become the vehicle on which content travels, and the digital ad space has adeptly capitalized on this phenomenon.
Old hits from various decades evoke feelings of warmth, joy, and familiarity, making them an ideal choice for marketers aiming....
This fusion of hip-hop culture and marketing has led to exciting collaborations between brands and rap artists.
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The Dharavi Dream Project After of Hip-Hop, a non-profit organisation based in Mumbai, through various educational programmes, mentorships and community....
As the harmonious fusion of artistry and technology continues to reshape the music industry, understanding the nuances of effective social....
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Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and....
The team “Music Licensing” is evolving steadily and although people are becoming aware of it, there are many for whom....
While the digital age has transformed music consumption, live concerts remain a powerful catalyst in achieving financial success and growing....
According to the latest research by the Advertising Standards Council of India (ASCI) on influencer trust, 91 percent of people....
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He believes that every brand will eventually possess both a visual logo and a MOGO, given the rapid growth of....
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In this exclusive conversation with loudest.in, Reddy shares insights into his artistry, redefining advertising paradigms, and the magic behind creating....
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This ground-breaking collaboration between BrandMusiq and vivo ushers in a new era of emotional resonance and brand recognition through the....
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Samsung India celebrated this milestone with an exhilarating K-Pop themed cultural event called K-Fiesta
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The companies penned a strategic partnership in 2021, but have now entered into a new phase of collaboration that will....
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Jingles play a crucial role in brand advertising. They aim to create emotional connections between consumers and brands, fostering brand....
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The Sound of Music’ made its debut in May this year at The Grand Theatre with a historic eight-week run....
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The Sound of Music, which tells the story of the von Trapp family and their escape from Austria during World....
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The three songs that have been included in 'Music School' are 'Do-Re-Mi', 'My Favourite Things', and 'The Lonely Goatherd'.
The Nita Mukesh Ambani Cultural Centre Presents - For the Very First Time in India -International Broadway Musical ‘The Sound....
Dolby Atmos empowers creators and storytellers to push the boundaries of audio-only narratives through the ability to place sounds in....
The prestigious fest will also witness the 54th edition of the ABBY’s, South Asia’s Gold standard,
His next move is not yet known.
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The prestigious awards will laud the best of effective marketing communications on Friday, 13th January, 2023
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The campaign will celebrate the spirit of the T20 World Cup and capture the myriad emotions that die-hard cricket fans....
The Shorts revenue share program will start rolling out in early 2023
Partha Sinha, President – Response Bennett, Coleman & Co. Ltd., has been re-elected to lead the body.
MX Player now partners with global giant Lionsgate to bring premium Hollywood content, including award-winning titles across genres.
Artium Academy offers Live and interactive online classes by music maestros
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The guidelines for prevention of misleading advertisement ban surrogate advertisement or indirect advertisement of goods or services whose advertising is....
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D:CODE 2022 will see the following 10 industry leaders cover three areas in 10 minutes each - their own work....
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In the popular edition ‘Advertising Is Dead’, the host Varun Duggirala explores brands, media and communications from the perspective of....
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On JioTV, Rolling Stone Bharat will launch with three flagship shows: a pop culture bulletin, an uninterrupted music video showcase,....
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The Q Kahaniyan’ and ‘The Q Comedistaan’, QYOU Media India further gears up to announce the launch of ‘Q GAMEX’,....
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SoundCloud, of course, isn’t alone as a music company in getting nervous about the impact that macro-economic factors may have....
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Audio streaming giant Spotify's total revenue for the second quarter ended June grew 23% to €2.9 billion compared to €2.3....