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The campaign is being promoted across Meta, Spotify and YouTube, giving it cross-platform visibility
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The campaign turns Chennai’s iconic heat into a celebration of its culture, energy and everyday resilience
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The anthem blends music and humour to celebrate a confident, expressive generation defining success on its own terms
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Bachchan embraces a bold, swagger-filled rap avatar in the music video
Badshah is joined by EPR, MC Square, Paradox, and Agsy as Squad Bosses
‘superHuman’ drops globally on all streaming platforms on 7 August
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Hustle 5 premieres on August 8 and will air on JioHotstar and MTV India at 7 pm
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Cannes Lions-winning campaign expands with cinematic film after Barcelona debut
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The release continues Want3d’s efforts to establish a distinct identity within the evolving desi hip-hop movement
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Composed by KING, Amira Gill, and Karan Kanchan, the track is sung by KING and Amira Gill, with lyrics by....
Positioned as more than just a music release, the campaign underscores Breakthrough’s belief in the power of media and pop....
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The performance showcased the students’ musical coordination and cultural sensitivity, as they recreated the anthem with precision and emotion
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Anchored by the rallying line “Aaj Kuch Toofani Karte Hain”, the track channels the brand’s trademark toofani spirit,raw, unapologetic, and....
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The team’s bespoke scarves have become a common sight at the Noida Indoor Stadium as fan culture around the franchise....
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The track features vocals by Shuba, Brandon Diaz and Mayssa Karaa, each bringing a distinct global sensibility to the composition
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The track presents a relatable portrait of modern festive rituals, from untangling old fairy lights and playing favourite playlists to....
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Sitar maestro Hidayat Husain Khan celebrates Independence Day with Times Music’s “Jai Hind” release and a commemorative stamp honouring his....
This evocative collaboration delivers a potent blend of divine symbolism and cultural grit, resulting in a unique and unforgettable listening....
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Produced by Tanishk Bagchi and Ganesh Waghela, ‘Sawariya Tera’ serves up a lively, melodic wave that’s impossible to ignore. It’s....
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The powerful anthem captures a fundamental truth: our world is filled with persistent distractions that disrupt our peace. From endless....
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Adding to the excitement, two of India’s biggest game-changers—Hardik Pandya and Suryakumar Yadav—are all in, vibing hard to the electrifying....
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Each episode will delve into a key aspect of filmmaking, with industry experts sharing their firsthand experiences, making it a....
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By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....
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As part of the AT Azaad album, Sunn Husna Di Pariye perfectly embodies the album’s essence of musical freedom and....
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The song features the enchanting vocals of Nikhita Gandhi alongside Romy and Ila Arun, with music composed by Lijo George....
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Lashcurry is all set to release his debut single with Saregama this March.
This catchy, confident lyric drives home the campaign’s key message—Swiss Beauty CRAZE isn’t just about following trends, it’s about creating....
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The success of the movie further justifies Urvashi Rautela's position in the industry as the highest-paid actress in the country.
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The India leg of the tour kicked off with three electrifying performances in Mumbai on January 18, 19, and 21....
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This isn’t just a song; it’s a mood, a vibe, and a Sufi-inspired banger that’s set to light up every....
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Known for his relatable humor and viral skits, Sahil is stepping into a whole new avatar as he blends comedy....
This strategic association marks a milestone moment in the rise of Indian hip-hop, pushing rap culture into the mainstream and....
The banger anthem, this year a musical tribute to Diwali, that has got everyone humming to its tune, blending global....
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Kej shared this opinion at the announcement of a new rendition of the national anthem, which will be available to....
This unique anthem is performed by an ensemble of employees collaborating from various branches and offices across the country.
This ground-breaking track brings together 21 talented singers, including mainstream stars like Shilpa Rao, Nikhita Gandhi, Ankit Tiwari, Ash King,....
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Now, Jason Derulo, celebrated for smash hits like "Jiggle," "Swalla," and "Take You Dancing," joins forces with King. Together, they....
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Grateful for the global recognition, Divya acknowledges the contributions of countless women and supporters who have propelled the movement's vision....
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Delhi’s Uday Pandhi, from DEE MC Dynamites declared the undisputed champion of the third season of India’s greatest rap battleground.
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The show has time and again been recognized for giving the spotlight to raw authentic voices and bringing the world....
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Tune in to MTV Hustle 03 REPRESENT every Saturday and Sunday, at 7 pm only on MTV and right after....
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The Squad Bosses advised their team members to not think about eliminations but to deliver their absolute best.
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POCO MTV Hustle 03 REPRESENT, co-powered by GOVO Soundbars, T-Series, Wildstone, and Appy Fizz, the latest season will bring unprecedented,....
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Over the seasons, we've witnessed remarkable contestants rise to fame and influencer desi hip-hop and pop-culture as we see it.....
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Ganesh Chaturthi, the festival that resonates with millions of devotees across the nation, holds a special place in the hearts....
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The game-changing multi-platform distribution partnership entailing exclusive music rights will expand MTV Hustle’s original music to a world-wide audience
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This legendary singer is now set to enchant us once again with his latest masterpiece, the song "Do Raazi," a....
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The call for entries has officially begun on the JioCinema app, signaling the start of an exciting journey for talented....
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The anthem not only emphasizes the importance of quitting tobacco but also highlights the positive aspects of a tobacco-free life.
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Paradox performed a shortened version of 'Hasti Rahe Tu' in a recent concert, and his fans were already hooked on....
The song has been trending on social media and has already garnered millions of views on YouTube.
Paradox recently gave an exclusive sneak peek to his fans as he performed on his unreleased track at Sunburn in....
Condo’ is a light-hearted song that lyrically pays homage to the SouthAsian music scene through punchlines and references.
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Rider Anthem 2.0, a catchy rap song, composed and sung by Bollywood rapper, King.
The mega rap battle between the highly talented rappers of India is setting benchmarks with the second season of Hustle....
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Global artist and judge of MTV Hustle 2.0, Badshah, along with Squad Bosses King, Dee MC, Dino James, and EPR....
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The artist made sure he finishes the promo shoot for his upcoming show MTV Hustle 2.0 immediately after his recovery.
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Kesariya song from the much-awaited film Brahmastra is out.
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MTV Hustle 2.0', the new season of India’s first-ever rap reality show.
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The song is available to stream across YouTube and all popular music streaming platforms including Spotify and Apple music.
By Noor Anand Chawla
Though Valentine’s day has gone past, the mantra of self-love is one that needs to be....
The gifted singer’s spirited composition for the micro-blogging platform has netizens grooving.
In order to take the....
Lodha Luxury, a true blue luxury brand announces a new music anthem in continuation of the brand’s #WhatAreYouWaitingFor initiative, on....
Heartfulness launched the Heartfulness Peace Anthem in continuation to its celebrations around the International Day of Peace. Ricky Kej, Shibani....
An ambition to bring about optimism and positivity in the nation.
Mankind Pharma launched the Anthem....
Youtube sensation Bhuvan Bam will sing the Indian....
When the Supreme Court repealed Section 377 on September 6th 2018,....
MTV is all set to create Hip Hop Buzz in India with MTV Hustle.
The....