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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
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Kaul shared the news in a reflective LinkedIn post, describing the cover feature as less of a personal milestone and....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
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In a statement on his official channels, Mukesh alleged that HMC Events failed to pay his agreed fees, with three....
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From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
The appointments signal Percept Live’s focus on growth, monetisation and scaling its IPs globally
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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She has worked both as an artist and with Sony Music India, driving platform partnerships and artist-led digital growth
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One remark sparked debate, but decades of music continue to define A.R. Rahman
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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The partnership comes at a time when India is one of Adobe’s top three global growth markets
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As live entertainment becomes central to youth culture, Lollapalooza India 2026 showcases how culture-first brand partnerships are redefining the modern....
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The companies position the accelerator as a tech-enabled launchpad for the next generation of Indian music talent
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Advancing technology-first licensing systems to support creators, brands and artists at internet scale
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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From Shillong to the Andaman Islands, DRUM TAO’s performances pulsed with rhythm, energy and cultural expression
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Helmed by IIM-A Composer-Lyricist Duo Gaurav Dagaonkar & Abhimanyu Jha - the Magical Track Christened Tisca Chopra’s Directorial Debut
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The partnership brings together talent from diverse fields, reflecting OnePlus’ performance-driven philosophy and positioning them as the voice of OnePlus....
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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In her new role, Deborah will drive Hoopr’s global expansion, taking its 22,000+ Bollywood, Indie, and Regional tracks to brands....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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This launch comes in response to the rising demand for culturally relevant and copyright-safe festive music among creators and brands.
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Industry-first milestone in micro-sync licensing marks a new era of transparency and sustainable earnings for India’s independent music creators.
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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The collaboration seeks to connect with India’s youth by fusing , authenticity, and self-expression to spark cultural impact.
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
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Hoopr Smash crosses 20,000 tracks with Turnkey’s English music addition, enabling wider global soundscapes for Indian content creators.
In this guest column, Vitasta Kaul, CMO at Hoopr, warns that using unlicensed music can lead to lawsuits and brand....
The brand aims to onboard 1500+ brands by the end of FY’26 through its music-tech play.
The deal paves the way for Bhadana to make his theatrical debut under the Saregama banner, not just as an....
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Significant partnership to establish micro-sync licensing as a viable revenue vertical, ensuring structured, recurring income for creators and rights holders.
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The iconic composer duo joins India’s largest self-serve music licensing platform, which now offers over 18,500 tracks for creators, brands,....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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Debuts this one-of-a-kind platform by onboarding iconic music label, YRF Music and 380+ Acclaimed Artists.
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By intertwining music with raw human emotion, the campaign reinforces UltraTech Cement’s brand philosophy that a home is not just....
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The partnership will spotlight Levi’s menswear range, including the latest New Loose and Relaxed fits, which align seamlessly with Dosanjh’s....
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Reports indicate that boAt is exploring a confidential filing route for its draft red herring prospectus (DRHP) and aims to....
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
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The iconic three-day festival, held from December 28-30, 2024, at Dhargalim, Goa, witnessed a staggering footfall of over 1.5 lakh....
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In an exclusive interview with Loudest.in's Power People, Sheveeta Hegde discusses her journey, the future of the music business, evolving....
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With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur,....
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Specializing in content-first strategies, Not Funny will focus on scripting, talent representation, and creative consultation to help brands connect with....
In her new role, Sheveeta will focus on driving innovative revenue opportunities and building impactful collaborations with brands and advertisers....
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Through his appointment, the 28-year-old popular artist will empower young people to become agents of change and address the pressing....
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This passion for music and self-expression has led him to evolve as a singer, songwriter, and music producer, a progression....
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Hoopr’s vast library of royalty-free music, combined with the ease of the Music Mixer, means users can quickly find, edit,....
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The campaigns will feature Birla Brainiacs' innovative curriculum, which not only addresses traditional academic subjects but also incorporates essential 21st-century....
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As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine....
In an exclusive conversation with Loudest.in, Meghna Mittal delves into the evolution of the Hoopr and Songfest brands, sharing insights....
With Yaara, Nishant captures the pain of lost love in a way that is both deeply relatable and musically innovative.
Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....
Swastik announcing the appointments of Jitendra Joshi as Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head....
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This upbeat and romantic synth-pop track is now available for licensing on the Hoopr platform, offering content creators and businesses....
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The sultry and chill track has already captured the hearts of listeners, transporting them to a world of relaxation and....
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This touching track captures the essence of friendship with its soft melody and sincere lyrics, making it an ideal dedication....
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In a freewheeling chat with Loudest.in, Vitasta Kaul shares insights on her new role as CMO at Hoopr.ai and discusses....
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The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
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Hailing from Delhi, Sarry B brings a fresh sound to the music scene, seamlessly blending the rich cultural tapestry of....
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Known for her soulful voice and distinctive musical style, Jasleen Royal has captured the hearts of millions with hits like....
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Hires ex-BookMyShow as CTO and ex-CredR as CMO to Drive Growth in the Booming Creator Economy
This unique anthem is performed by an ensemble of employees collaborating from various branches and offices across the country.
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Equipped with REGZA Engine ZR and REGZA Power Audio, and Advanced Features for an Elevated Home Entertainment Experience
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First track under the deal extension is the upcoming actor Siddhant Chaturvedi and Oaff & Savera release : Ittefaq
Solidifying Its Place as the Go-To Platform for Content Creators Nationwide & in 15 Other Countries
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Listeners can purchase audiobooks and podcasts, and subscribe to an Audible membership in India using UPI and credit/debit cards
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The meeting was a dream come true for his fans who got to spend time with their favourite artist and....
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The rapid success of PAABA underscores Vygr's effective approach, which merges strategic insight with creative expertise to elevate brands in....
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Air India also onboarded Royal Philharmonic Orchestra with a vision to create a global symphony that resonated across cultures as....
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The new ad campaign, titled “We Don’t Settle” also features an original track by Humankind.
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At Looks Salon, the process of selecting music goes beyond merely filling the air with sound.
The night offered members of the fraternity to network with each other over Cocktails and Dinner, and set the tone....
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The SBA50 is not just about portability; it also raises the bar for sound quality.
InfraMantra, a prominent name in real estate services, has proudly announced the addition of renowned singer Guru Randhawa to its....
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Fever listeners will now get to select and cancel songs and playlists on air, choose their RJs, and even curate....
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The collaboration extends beyond financial ties, as Singh is now the official face of boAt's audio products and the focal....
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Embark on a journey through the profound narratives of irrepressible spirits, as they dive into their 'Where Next?' stories and....
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DwOTS Fire allows users to connect both in-ear and half-in-ear buds individually. Whether one prefers the full immersion of in-ear....
Kher shares insights on Strategies for Innovating Lifestyle Audio in India and more in an exclusive conversation with loudest.in.
In an exclusive chat with loudest.in,he talks about Sustainability Initiatives for BACARDÍ NH7 Weekender.
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The OnePlus AI Music Studio represents a paradigm shift in creative expression, bridging the gap between technology and artistry.
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This tour is being curated and brought forth to the two cities by Paytm Insider alongside Hyperlink Brand Solutions, and....
With online holiday sales expected to exceed $1.19 trillion globally, social media advertising has proven to generate ten times more....
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The synergy between Myntra FWD and Hoopr sparks a memorable alliance that highlights the strengths of both brands and underscores....
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Going forward, ACwO is committed to introducing various gadgets with a total focus on enhancing the overall lifestyle of consumers.
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This collaboration aims to address the growing demand from big content creators for high-quality music that enhances their content and....
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King has joined forces with Lee, the iconic denim brand, to launch an exciting new campaign that promises to be....
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Spotify data also revealed that the number of workout playlists created by local listeners on the platform grew a whopping ....
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Siddharth Sharma's journey in the world of music began at an early age, nurturing his innate talent for various instruments,....
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Yohani’s coming on board as a brand ambassador will not only engage cricket enthusiasts and music lovers alike but it....
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Through this partnership, Illusto users gain access to over thousands of label-quality songs, sound effects, audio clips, and soundtracks from....
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Boat retails a wide selection of wearables and audio accessories through its dedicated e-commerce store and multi-brand e-commerce platforms.
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Swifites are dancing with joy and hoping that Taylor Swift would come to India for her The Era's Tour.
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Gaurav Dagaonkar is the cofounder and CEO of Hoopr.ai, a music licensing marketplace for content creators.
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Hoopr's platform provides creators with access to a vast library of copyright safe music tracks
The acquisition of 7digital will help Songtradr expand its offerings and reach new markets.
Collaborates with JioSaavn to launch a limited-edition Center fresh Valentine’s Day pack