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Vidhi Shah, Director – Marketing, Zee Music, on turning festive music marketing into sales
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The launch strengthens Blaupunkt’s presence in India’s party audio segment
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Kia India, Mastercard, Project B and Samsung Galaxy are presenting partners, with NONGSHIM as associate partner
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The deals with Magic Frames, Gautham Vasudev Menon and Gemini Music expand Warner Music India’s South Indian catalogue and release....
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Rani eyes global collaborations, including a dream album with Shakira
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Independent artists face the challenge of turning India’s growing consumption into sustainable revenue
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Acclaimed dancer and choreographer Aditi Mangaldas on October 31 and November 1 at Mumbai’s Jamshed Bhabha Theatre
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The campaign uses humour to promote boAt’s audio, wearables and other tech upgrades for Diwali
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Advertisers weigh the instant recall of hit songs against the long-term value of original scores in building distinctive sonic identities
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The campaign features Sheeba Chadha, Namita Dubey and Plabita Borthakur in films centred on a ‘desire chain’
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Experts say festive music campaigns must go beyond engagement to build lasting brand recall and consumer preference
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The video ends with her slogan, “A city that works”, and an appeal for voter support
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The track reflects his current artistic outlook, embracing his roots and the journey that has brought him to this stage....
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The move marks a new chapter for Veralkar, who has worked across music, technology, marketing and live entertainment
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The collection was unveiled at ITC Grand Central in Mumbai at an event featuring live musical performances and chocolate experiences
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Industry experts say music education must balance digital learning with practical training
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Kumar discusses The Grub Fest’s evolution, audience trends, music curation and Tier 2–3 opportunities
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After 1,000+ shows, Twin Strings continue to focus on creating meaningful connections with audiences through live music
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Lyrics are penned by Protiqe Mojoomdar, while the music video is directed by Saptaraj-Shiva
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Rakesh Nigam, CEO, IPRS, talks about why music licensing matters for creators and businesses
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‘Sounds of Shunya’ features 10 artists across five evenings, streaming October 8–12 exclusively on the Lenskart app
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India to get Spotify Audiobooks from November 12 as the service expands from 22 to 180+ markets globally
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Prior to joining Amazon Ads, Chaudhary was associated with Viacom18 Media Pvt. Ltd
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Presented by Kotak Solitaire and ticketed exclusively on thumpN
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The signings span hip-hop, pop and electronic music, expanding THG India’s global artist focus
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The 2026 edition witnessed more than 680 registrations and over 270 video submissions from young bands across India
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Experts say music can drive Reel engagement, but distinctive sonic identities can build deeper brand recall
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The apparel brand’s music-led campaign uses an original anthem to strengthen brand recall through sound, style and self-expression
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In her new role, Kumar will be part of Sony Music Entertainment India’s marketing operations focused on the South market
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Industry experts on the rising cost of building an independent music career
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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The show is presented in association with Sachi Entertainment
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Almeida brings experience in music, entertainment and artist management
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‘Arz Kiya Hai’ has crossed 484 million audio streams, 260 million YouTube views and 17.7 million+ UGC creations
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Prior joining Saregama, he served as Director of Engineering at OnMobile Global Ltd
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Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that....
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Veteran rock band Parikrama will perform ahead of Guns N’ Roses in Guwahati on November 17
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Haryanvi playlists grew by 18–58% over the past year
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As Batra celebrated his birthday on September 17, his journey reflects India’s shift from digital marketplaces to music streaming
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Krishnaswamy linked music and watchmaking through their shared emphasis on rhythm, timing and precision
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Kalra joins Zee Music Company from Saregama India, where he served as Chief Manager – Marketing
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It has released 18 original songs across three seasons, featuring leading and emerging artists
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Featuring Ikka, Seedhe Maut, Panther, Yungsta and more, the 21-track mixtape is out now
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The campaign is being promoted across Meta, Spotify and YouTube, giving it cross-platform visibility
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Across five languages, Spotify’s new campaign brings music into the everyday lives of Indian consumers
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2025 debut drew 65,000 fans to Loud Park, Navi Mumbai
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The agency won 4 Gold, 5 Silver and 4 Bronze awards across multiple marketing categories
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In her new role, Acharya will join Spotify’s Live Music team, working to enhance the live music experience for fans....
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The finalists will now compete for the Yamaha Teens Rock 2026 title at the grand finale scheduled for October 5,....
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In this guest column, Rajiv Dingra, Founder & CEO, ReBid, explores how AI agents are transforming marketing
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Madan has worked across international artist marketing, StampEight and fan development
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The campaign highlights the diverse sounds and identities shaping India’s independent music scene
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The season opens with ‘Jalwa-E-Jaanaan’, composed by Anurag Saikia, sung by Jyoti Nooran and penned by Shakeel Azmi
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Scheduled for January 23 and 24, 2027, the festival will return to Mumbai’s Mahalaxmi Racecourse
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Applications came from over 1,650 cities across 116 countries, reflecting strong global interest in HYBE’s artist ecosystem
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Mohan is recognised for her musicianship, versatility and distinctive approach to the bass guitar
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Sadagopan said her role has expanded from artist campaigns to building tools and infrastructure for TikTok’s music marketing
Royalties grew across every major regional language, with Telugu up over 120% year-on-year
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Universal Music India’s ‘Hear It First’ offers paying subscribers early access to major new releases
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Supported by H&M, Budweiser 0.0, Airbnb, Nivea, Fastrack, RuPay, Sprite and other leading brands
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The events brought together industry leaders, global stakeholders, dignitaries, celebrities and jewellery professionals
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Sunburn will bring Alesso to Bengaluru on November 27 and Delhi NCR on November 28
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From release-driven campaigns to fan-led communities, the music industry is rethinking how attention can turn into lasting fandom
BL/UR brings together genre-fluid artists and contemporary sounds to redefine the future of Indian pop
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The campaign turns Chennai’s iconic heat into a celebration of its culture, energy and everyday resilience
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The Sony Music Entertainment India-The Hello Group venture marks its first year with 68 artists
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OutStation’s official merchandise for its ‘Passengers’ fan community is now live on MYFANDOM
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The EP blends Amit Trivedi’s music, Shellee’s lyrics and Ajay Bijli’s vocals to capture universal human emotions
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The campaign marks the debut of independent production house East India Film Company
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The anthem blends music and humour to celebrate a confident, expressive generation defining success on its own terms
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The song reflects the evolving sound of contemporary Punjabi music, combining global influences with the genre’s distinct musical identity
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The acclaimed house music duo will take the stage at New Delhi’s historic JLN Stadium on November 14, 2026
Prior to Billboard India, Aayeer was Label Head for Songfest at Hoopr
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It is back for a two-city edition across Mumbai & Bengaluru in November, 2026
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Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
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Rakesh Nigam, CEO, IPRS, on how Soundscapes of India is putting Indian music on the global map
The new programme combines brand discounts, exclusive music experiences, and lifestyle perks to enhance Spotify Premium in India
Directed by Neeraj Ghaywan, the film features Usha Uthup and Sonu Nigam, celebrating Antakshari and India's love for music
Gangane discusses Season 4's vision, the power of authenticity, and taking Indian music to global audiences
Prior to this, Deodhar spent over three years at Saregama, leading marketing for its regional music catalogue
Partnership spans global touring, brand collaborations, endorsements, and music releases
The collaboration aims to expand the brand's reach in the B2B segment
The event will feature 30 Festival Spotlight sessions on festival programming and artist bookings in India and abroad
OMAKASE topped global charts and surpassed 200 million streams, paving the way for the partnership
Available from August 1 to September 30, 2026, the offer is valid at authorised Yamaha outlets and online
He helped expand Saregama's digital music business in South India
Her promotion underscores Saregama's focus on digital growth and platform partnerships
Sachdeva teased the tour on social media, writing, "Aa raha hun aap sabki 'Rooh' choone"
Prior to Saregama, Deodhar was Senior Marketing Manager at Shemaroo Entertainment
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Prior to this, she worked at Tiger Baby Records
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Although 86% had paid for video streaming, just 38% had paid for a music streaming subscription
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Prior to this, Narayan worked at Leo Burnett and Warner Music India
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In this exclusive interview with Loudest.in, Jain discusses Madverse's growth, AI, and India's independent music future
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Ozbakir will lead Spotify's marketing strategy in Türkiye
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The episode opens with the exclusive premiere of Damini's unreleased track Seethakalam
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The initiative aims to create global opportunities for independent Indian artists and expand the international reach of Indian music
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The honour recognises next-generation leaders driving growth and innovation in family businesses
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In her new role, Galani will lead original audio content development while supporting Saregama's GenAI video initiatives
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Recognising excellence in workplace culture, trust, and inclusivity
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In this guest column, Rajeev Raja explores the growing role of sonic branding in sports