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Industry leaders decode the rise of indie music in modern brand communication
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He remarked that “shor badh gaya hai” (noise has increased), suggesting that heavy sound design is often overpowering meaningful lyrics
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
In Mann Ki Baat, the Prime Minister’s monthly radio programme, he noted that the trend shows Gen Z blending spirituality....
According to the report, 62% of attendees said the festival atmosphere motivated them to return, while 98% expressed intent to....
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Chosen from millions of emerging Asian voices, Pragati is one of only three Indian artists recognized for her breakthrough journey,....
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The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....
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Coke Studio Bharat Season 2 created a unique visual storyline for each song, blending powerful visual narrative and giving a....
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For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....
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T-Series proudly announces the signing of a group of promising and emerging artists who show immense potential and growth in....
Hungama Artist Aloud, a platform that supports and....
Sony Music has launched a new game, based on the movie Namaste England.
The Arjun Kapoor and Parineeti Chopra starrer....