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The video ends with her slogan, “A city that works”, and an appeal for voter support
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The move marks a new chapter for Veralkar, who has worked across music, technology, marketing and live entertainment
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The collection was unveiled at ITC Grand Central in Mumbai at an event featuring live musical performances and chocolate experiences
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The police has also counselled around 200 youths identified as being influenced by gangster culture on social media
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‘Sounds of Shunya’ features 10 artists across five evenings, streaming October 8–12 exclusively on the Lenskart app
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India to get Spotify Audiobooks from November 12 as the service expands from 22 to 180+ markets globally
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Lyrics are penned by Protiqe Mojoomdar, while the music video is directed by Saptaraj-Shiva
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Experts say music can drive Reel engagement, but distinctive sonic identities can build deeper brand recall
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The apparel brand’s music-led campaign uses an original anthem to strengthen brand recall through sound, style and self-expression
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In her new role, Kumar will be part of Sony Music Entertainment India’s marketing operations focused on the South market
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Industry experts on the rising cost of building an independent music career
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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The campaign builds on JSW Group’s long-standing association with Indian sport and its partnership with the IOA
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Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that....
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The project is part of Apple’s latest ‘Shot on iPhone’ campaign, highlighting the iPhone 18 Pro’s camera capabilities
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The live launch puts the film’s music at the heart of its promotional strategy
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Krishnaswamy linked music and watchmaking through their shared emphasis on rhythm, timing and precision
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Kalra joins Zee Music Company from Saregama India, where he served as Chief Manager – Marketing
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The campaign is being promoted across Meta, Spotify and YouTube, giving it cross-platform visibility
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The agency won 4 Gold, 5 Silver and 4 Bronze awards across multiple marketing categories
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Across five languages, Spotify’s new campaign brings music into the everyday lives of Indian consumers
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In this guest column, Rajiv Dingra, Founder & CEO, ReBid, explores how AI agents are transforming marketing
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Madan has worked across international artist marketing, StampEight and fan development
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The campaign highlights the diverse sounds and identities shaping India’s independent music scene
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Sadagopan said her role has expanded from artist campaigns to building tools and infrastructure for TikTok’s music marketing
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The events brought together industry leaders, global stakeholders, dignitaries, celebrities and jewellery professionals
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From release-driven campaigns to fan-led communities, the music industry is rethinking how attention can turn into lasting fandom
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The campaign turns Chennai’s iconic heat into a celebration of its culture, energy and everyday resilience
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The campaign features Chaar Diwari and The Siege, using music and visual storytelling to spotlight individuality
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The campaign marks the debut of independent production house East India Film Company
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The anthem blends music and humour to celebrate a confident, expressive generation defining success on its own terms
Prior to Billboard India, Aayeer was Label Head for Songfest at Hoopr
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The campaign film went live on August 12 on YouTube and social media
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Prior to BrandMusiq, Kaul was CMO at Hoopr and has advised founders on growth, marketing and business scaling
The new programme combines brand discounts, exclusive music experiences, and lifestyle perks to enhance Spotify Premium in India
Directed by Neeraj Ghaywan, the film features Usha Uthup and Sonu Nigam, celebrating Antakshari and India's love for music
Prior to this, Deodhar spent over three years at Saregama, leading marketing for its regional music catalogue
OMAKASE topped global charts and surpassed 200 million streams, paving the way for the partnership
Prior to Saregama, Deodhar was Senior Marketing Manager at Shemaroo Entertainment
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Prior to this, Narayan worked at Leo Burnett and Warner Music India
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Ozbakir will lead Spotify's marketing strategy in Türkiye
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In this guest column, Rajeev Raja explores the growing role of sonic branding in sports
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Through the two films, boAt highlights the Airdopes ProClip's comfort, secure fit, privacy and ambient awareness
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Cannes Lions-winning campaign expands with cinematic film after Barcelona debut
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The launch is backed by the "Let's Freakin' Groove" campaign, encouraging users to turn any location into a party
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Sonam Bajwa tests the Airdopes ProClip's secure fit through energetic dance moves and hair flips
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Campaign blends regional storytelling, local humour and music to deepen the brand’s connect with consumers in Haryana
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Prior to joining Zee Music Company, Desai was associated with BookMyShow and Radio City India
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From June 19–21, 2026, the campaign will feature mood-based playlists across 10 languages on the platform
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The partnership addresses growing demand for scalable marketing tools and streamlined artist management
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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Visa India's latest campaign with Shah Rukh Khan highlights the power of classic music in brand storytelling
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In this exclusive interview with loudest.in, Anurita Patel discusses radio’s emotional connect and the future of audio in the digital....
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Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
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Jan-Paul Jeffrey said the recognition reflects Spotify’s emotional connection with listeners beyond its role as a digital service
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Haran Ramachandran of Spotify said sound-led experiences can foster deeper emotional connections than traditional interruption-based advertising
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Apollo said the campaign seeks to make health awareness more accessible and relatable for younger consumers
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A social-media-first campaign built around participation, sonic branding, and fan engagement under its broader brand philosophy, ‘Elevate Your Drive’
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Prio joining Zee Music Company, Shah worked in marketing and brand strategy across entertainment and media
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Sharma discusses Budweiser’s culture-first vision spanning basketball, indie creators, and experiential marketing
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Industry leaders decode the rise of indie music in modern brand communication
Raja discusses the rise of sonic identity, the shift beyond jingles, and its growing role in modern marketing
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The campaign offers young creators a platform to express their identity, creativity, and personal style
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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At Spotify India, Srivastava shaped marketing strategy for over seven years
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Presents new anthem as part of the campaign, giving an extra dimension to brand recall
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At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
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The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
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Sharma brings over 11 years of cross-industry experience spanning gaming, streaming, and real estate
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
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The brand created an experiential zone to connect with music communities
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Halftime’ by Coca-Cola celebrates reconnecting in the moment
Positioned as more than just a music release, the campaign underscores Breakthrough’s belief in the power of media and pop....
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At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
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Previously, she worked at Honasa Consumer, HealthKart, and adidas
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The move marks a shift from building ventures like Hoopr to enabling broader growth
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In his previous capacity, Kumar was already closely involved in shaping Spotify’s regional music marketing strategies
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The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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The campaign kicked off with a two-and-a-half-minute Bihu music video that leaned into authenticity rather than traditional brand storytelling
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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Kaul played a key role in shaping Hoopr’s marketing narrative and positioning in the creator ecosystem
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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The campaign aims to connect with India’s youth by celebrating ambition, individuality and larger-than-life aspirations
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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With this campaign, Zyro blends music, personal storytelling and modern lifestyle values to stand out in India’s growing zero sugar....
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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In a significant global push, the India-led campaign was also featured on digital billboards in Times Square, New York ,....
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From Promotion to Purpose,How Music-Led Storytelling Is Redefining Brand Integration
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As part of the campaign, Mirchi also conducted a social experiment in Delhi, led by popular radio host RJ Naved
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In an exclusive interview with Loudest.in, Jinal and Vivek Ajmera discuss India’s shift to superfans and the rise of a....