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In this guest column, Rajiv Dingra, Founder & CEO, ReBid, explores how AI agents are transforming marketing
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Bringing artists and audiences closer through immersive sound
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Bijli talks about PVR INOX's LIVE ON STAGE vision and the future of alternate programming
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Prior to Spotify, she held a communications leadership role at Tinder
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Prior to joining Spotify, Kamat worked with Meta and WhatsApp
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Immersive fan event celebrating ,music, fashion, sneaker culture, and entertainment
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The standout Mentos Popstar Cam put fans in the spotlight, capturing spontaneous moments and projecting them on big screens
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The report reveals that a significant share of Instagram’s daily music users fall into the “superfan” category, with an even....
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The findings indicate that merchandise, live events, and community-led interactions are becoming central pillars of India’s growing fandom economy
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Set for March 21–22, 2026 at Jio World Garden, Mumbai, the event will combine live music, immersive fan zones and....
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Over 35 limited-time deals unlock access to Saudi’s most iconic destinations with exclusive offers in AlUla and The Red Sea
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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The iconic three-day festival, held from December 28-30, 2024, at Dhargalim, Goa, witnessed a staggering footfall of over 1.5 lakh....
Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....
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The intricate relationship that exists between music, emotions, and consumer behaviour have a big impact on how people think and....
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The meeting was a dream come true for his fans who got to spend time with their favourite artist and....
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Her album 'The Bridge' was quite well received and then Raja Kumari went on to perform with John Legend on....
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The engagement announcement, shared on Instagram, captured the essence of their love story. Armaan's heartfelt proposal to Aashna melted hearts....
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Under the partnership, Harrdy will engage with Puma’s large base of customers and create exclusive content poised to further cement....
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Youth brands MTV India and Fully Faltoo will deepen engagement with the Snapchat generation through this partnership
Music has been colossally concocted and reproduced the standards over these years. The year appears to....
App boosts indie musicians via AI-powered playlists and engaging UX
Austin-based Christophe Lavigne had been working on his....
Moderator, Ravi Krishnan - Stepathlon Lifestyle Pvt Ltd., Lydia Buthello, EVP Brand Experience and Events, Star India, Jiggy George,....