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With this campaign, Zyro blends music, personal storytelling and modern lifestyle values to stand out in India’s growing zero sugar....
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
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In an exclusive chat with Loudest.in, Vijay Dev, Category Lead - Consumer Marketing, Bacardi India, discusses how he’s reshaping experiential....
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India’s first and most unique trend mapping study, "CONSUMED," dives into insights and behaviour shifts that affect us all.
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For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....
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This powerful marketing tool plays a crucial role in creating immersive experiences to have a significant impact.
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The company is gearing up to cater to the evolving demands of Indian consumers with products specifically tuned for the....
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Dolly needs absolutely no introduction neither to the BARC Team nor to the industry at large.
Who better to speak about the roadmap for the Indian Music Industry than Mr Neeraj Roy, Founder –CEO, of....
The Influence of Electronic Music acts in India - Is the consumer base increasing?
There has been a....
Through the last two weeks, we've given you an insight into the various products we liked at the Winter NAMM....