Tag: CONSUMER ENGAGEMENT All Tags
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Advertisers weigh the instant recall of hit songs against the long-term value of original scores in building distinctive sonic identities
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Marketers say we need to look beyond views and streams to measure music’s impact on brands and business
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Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that....
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In this guest column, Rajiv Dingra, Founder & CEO, ReBid, explores how AI agents are transforming marketing
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Bringing artists and audiences closer through immersive sound
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Bijli talks about PVR INOX's LIVE ON STAGE vision and the future of alternate programming
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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Prior to Spotify, she held a communications leadership role at Tinder
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Prior to joining Spotify, Kamat worked with Meta and WhatsApp
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With this campaign, Zyro blends music, personal storytelling and modern lifestyle values to stand out in India’s growing zero sugar....
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Over 35 limited-time deals unlock access to Saudi’s most iconic destinations with exclusive offers in AlUla and The Red Sea
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
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The iconic three-day festival, held from December 28-30, 2024, at Dhargalim, Goa, witnessed a staggering footfall of over 1.5 lakh....
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In an exclusive chat with Loudest.in, Vijay Dev, Category Lead - Consumer Marketing, Bacardi India, discusses how he’s reshaping experiential....
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India’s first and most unique trend mapping study, "CONSUMED," dives into insights and behaviour shifts that affect us all.
Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....
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The intricate relationship that exists between music, emotions, and consumer behaviour have a big impact on how people think and....
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For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....
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This powerful marketing tool plays a crucial role in creating immersive experiences to have a significant impact.
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The meeting was a dream come true for his fans who got to spend time with their favourite artist and....
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The engagement announcement, shared on Instagram, captured the essence of their love story. Armaan's heartfelt proposal to Aashna melted hearts....
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Dolly needs absolutely no introduction neither to the BARC Team nor to the industry at large.
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Under the partnership, Harrdy will engage with Puma’s large base of customers and create exclusive content poised to further cement....
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Youth brands MTV India and Fully Faltoo will deepen engagement with the Snapchat generation through this partnership
Who better to speak about the roadmap for the Indian Music Industry than Mr Neeraj Roy, Founder –CEO, of....
The Influence of Electronic Music acts in India - Is the consumer base increasing?
There has been a....