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Vakil signalled an ambitious 2026 pipeline for music-led brand experiences
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A minimalist soundtrack and a single idea reframe comfort in India’s cluttered footwear market
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Over 3,000 fans gathered at Bharat Mandapam for a high-energy, nostalgia-led music night
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The app used AI to deliver “studio-quality” recordings on smartphones
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On the music front, global hip-hop artist NAV and UK garage breakout Oppidan will headline performances
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The growing popularity of Korean entertainment in India has also been acknowledged by Narendra Modi, who noted its rising cultural....
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Presents new anthem as part of the campaign, giving an extra dimension to brand recall
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The performance transforms bird movements, insect rhythms and microscopic activity into an immersive “ear cinema” experience
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At the heart of the campaign is a relatable family setting, where a young boy walks in on his parents....
The performance blends live instrumentation with field recordings and advanced sound design techniques to create an evocative sonic landscape
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Presented by Kotak Mahindra Bank Solitaire with Team Innovation and District by Zomato, the tour blended music and mindfulness
The brand is repositioning coffee as a lifestyle choice rooted in creativity, exploration, and self-expression
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Halftime’ by Coca-Cola celebrates reconnecting in the moment
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The brand created an experiential zone to connect with music communities
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At the heart of the campaign is the ‘Hawa Badlegi’ jingle, which positions Havells as a catalyst for encouraging healthier....
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Registrations for Advertising Rocks Season 4 are now open, with submissions closing on April 30, 2026
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Scheduled for April 3–4, 2026, the two-day festival will take place at the picturesque Baikunth Resorts in Kasauli, offering a....
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The campaign marks a significant repositioning for Fastrack, placing the brand more firmly within the realms of fashion, self-expression, and....
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Becomes the first Indian music platform to enter Europe with a week-long festival residency
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The campaign kicked off with a two-and-a-half-minute Bihu music video that leaned into authenticity rather than traditional brand storytelling
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The festival is scheduled to take place from May 20 to 22, 2026, at Taj Cidade de Goa Horizon
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Scheduled to take place from March 30 to April 1 at the Whistling Woods International campus in Mumbai
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With over 70 artists performing across multiple stages, the event showcased the diversity and depth of India’s contemporary live scene
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The festival highlighted the diversity of contemporary Indian storytelling, spanning mythology, literature, politics, and social themes
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She has featured at Indian Premier League 2024 and ICC T20 World Cups
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Held primarily at the Amphitheatre and other venues within the Habitat Centre, the festival spans several days, with performances scheduled....
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Hosted at the historic Purana Qila, the three-day festival continues its legacy as a global platform celebrating Sufi traditions
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The first film, titled “Tabs,” highlights the new MacBook Air powered by the M5 chip
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The collaboration generated strong online buzz, with the campaign hashtag trending shortly after its teaser release
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The campaign film, led by Gupta, builds toward a central message, that the fastest growing force in finance today is....
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Through the campaign, Shemaroo aims to encourage organisations and individuals to reflect on the invisible barriers that continue to shape....
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The campaign aims to connect with India’s youth by celebrating ambition, individuality and larger-than-life aspirations
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Addressing fears of hair damage, the campaign encourages consumers to embrace colours with: “Na na wali nahi, Nariyal wali Holi”
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A nostalgia-led summer collection inspired by iconic music eras and shared memories
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With this campaign, Zyro blends music, personal storytelling and modern lifestyle values to stand out in India’s growing zero sugar....
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From high-energy stadium raves to relaxed pet-safe gatherings, there’s something for every kind of reveler
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The first leg of the tour will begin in Indore on April 3, 2026, followed by Jaipur on April 4,....
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Rooted in Holi’s spirit, the campaign encourages confident financial choices over hesitation
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Tickets for all ten concerts go on sale at 10 a.m. on 26 February
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The partnership brings alive the brand’s iconic “Good Times” philosophy by placing it at the heart of one of India’s....
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In its latest cricket-led campaign, featuring Yuvraj Singh and Ravi Shastri, the brand invites fans to reimagine every six as....
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On 2 March 2026 at MJ Grand Inn, the event blends bhajans with a rock vibe by Keshavam Devotional Rock....
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The shows are presented by HSBC India and will be produced and exclusively ticketed by District by Zomato
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Built around the tagline “Jeere mein heera, Rimzim Jeera,” the campaign revives R. D. Burman’s Duniya Mein Logo Ko
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The American tour will see Jain perform in six major cities, Chicago, Boston, New York, Atlanta, Dallas and San Francisco,....
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The project, commissioned by the Uttar Pradesh government and released by Universal Music India, captures the living soundscape of the....
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In a significant global push, the India-led campaign was also featured on digital billboards in Times Square, New York ,....
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The three-day festival will take place from February 20 to 22 in Kochi, bringing together music lovers and creative communities....
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As part of the campaign, Mirchi also conducted a social experiment in Delhi, led by popular radio host RJ Naved
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In a recent LinkedIn post, Neetu Puri, Vice President and Head of Programming at JioSaavn, reflected on her two-decade journey....
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The tie-up promotes the boAt Chrome Iris smartwatch as a smart, convenient Valentine’s gift
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The festival will be held on March 7–8, 2026, at the Prestige Centre for Performing Arts
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Sunder Nursery hosts the Sufi Heritage Festival from February 28 to March 1, 2026
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The award recognises her long-standing humanitarian efforts, particularly her work in using music to fund free medical treatments for underprivileged....
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Over 35 limited-time deals unlock access to Saudi’s most iconic destinations with exclusive offers in AlUla and The Red Sea
In this guest column, Pugalia examines why the Union Budget’s Orange Economy push marks a turning point for India’s concert....
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The festival was presented by Citroën, powered by Ugaoo, and backed by Kingfisher Ultra, Fujifilm, Paul and Mike, Coca-Cola, Digitek....
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In this guest column, Arghya Chakravarty explains why Budget 2026 is a turning point for India’s creative economy
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The Grammy Awards have increasingly spotlighted global sounds that transcend borders, and this year’s results reflected a broad range of....
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Industry leaders underline the urgent need for GST reform to sustain growth in India’s rapidly expanding live economy
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In this exclusive interview with Loudest.in, he discusses how Kala Ghoda bridges culture and commerce while enabling sustainable creator revenues
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At festivals like KGAF, where varied creative disciplines converge, initiatives such as the IPRS Stage play a crucial role in....
The star studded event will air on CBS and on Paramount+, making it accessible to viewers worldwide
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Alongside international superstars like Justin Bieber, Tate McRae and The Weeknd, Aujla and Shubh stand out as representatives of Punjabi....
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Zaveri’s appearance places him among a distinguished lineup at this year’s festival, which includes artists such as Usha Uthup, Grammy....
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The nomination marks a significant moment for South Asian music, reflecting its growing influence and visibility on the global stage
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By bringing the ICC T20 World Cup Trophy to Lollapalooza India, Budweiser 0.0 created a unique fan-focused moment blending sport,....
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On the From Zero World Tour, the band fused new material with iconic anthems, delivering a high-impact set that reaffirmed....
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The music programmes will take place over three nights starting at 7.30 pm and will feature a range of contemporary,....
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The 25th edition of the festival, held at the Jayamahal Palace Hotel, reaffirmed its place as one of the country’s....
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From global headliners to immersive art, sustainability and fan-first design, Lollapalooza India 2026 returns to Mumbai as a city-wide celebration....
Shared on linkedin by Arjun Ravi Kolady, Head of Sales – India at Spotify, the Lollapalooza India 2026 playlist offers....
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Lollapalooza India is evolving from a festival into a cultural ecosystem, highlighting how brands are shifting from passive visibility to....
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The Grammy Awards 2026 are scheduled to air live on February 1, 2026, from the Crypto.com Arena in Los Angeles,....
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The festival also aligns with India’s broader efforts to promote cultural exchange and showcase its heritage while welcoming global artistic....
As Lollapalooza India returns to Mumbai on January 24–25, 2026, BookMyShow Live is focusing as much on seamless fan access....
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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77th Republic Day to Celebrate 150 Years of ‘Vande Mataram’; EU Leaders Named Chief Guests
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The energy continued with the Vasu Dixit Collective, delivering their trademark electrifying performance that has made them a staple of....
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From crowded feeds to clearer purpose, 2026 could redefine how India creates, consumes and pays for music
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BookMyShow Live has cancelled Bandland 2026 in Bengaluru following a key lineup change, citing the need to protect the festival’s....
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The latest campaign features a festive anthem with Gujarati folk singer Kirtidan Gadhvi, inspired by local music traditions and Uttarayan....
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Across India, the festival marks a shared cultural pause, where rooftops fill with kites, kitchens with jaggery and sesame, and....
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Less about hits, more about systems,Devraj Sanyal outlines a blueprint for India’s next music economy.
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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The track presents a relatable portrait of modern festive rituals, from untangling old fairy lights and playing favourite playlists to....
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Powered by the song ‘Human’, the films land with amplified emotional impact
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The festival will return for its second year from 10–12 February 2026, moving to Mumbai, the entertainment capital of India
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India’s favourite vineyard music festival returns on January 31 & February 1, 2026
The collaboration is the first of many for SNITCH, as it continues blending culture with contemporary fashion through art, music,....
Indian artists Anoushka Shankar, Alam Khan, Sarathy Korwar, Charu Suri, Sidhant Bhatia, and Indo-jazz group Shakti have earned nominations at....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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The song video narrates a simple, everyday story, one where individuals juggle multiple life goals such as marriage, education, a....
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The Manifesto music video serves as a lead-up to the Asia Pacific Predator League 2026 Grand Finale will be hosted....
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The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....
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The campaign report reflects not only a playlist change but a cultural evolution, with listeners across metros and tier-2 cities....
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The campaign garnered over eight million views across platforms, generating significant pre-launch buzz and establishing the brand’s irreverent, youth-oriented tone.
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PATRÓN® EL ALTO makes its India debut with an exclusive launch event in Mumbai, headlined by global music icon Karan....
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The campaign came alive online with a digital contest, encouraging fans to use the anthems in creative ways to show....
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As the Official Radio Partner for Mumbai Indians, Lucknow Super Giants, and Royal Challengers Bangalore, the radio channel is set....