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Doom-Scrolling No More: 82% of Indian Gen Z Turns To...
The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation....
October 28, 2024
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How Festive Music Campaigns Are Changing The Game For Brands
Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.
October 23, 2024
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ShemarooMe Launches ‘13 Weeks 13 Stories’ Campaign This Festive Season
This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience....
October 22, 2024
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Sonam Kapoor Acquires Iconic Mumbai Music Store For $5.7 Million
The purchase marks the end of an era for the beloved Rhythm House, a store that once hosted legendary musicians....
October 22, 2024
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Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From...
Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....
October 07, 2024
Doom-Scrolling No More: 82% of Indian Gen Z Turns To...
The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation....
October 28, 2024
How Festive Music Campaigns Are Changing The Game For Brands
Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.
October 23, 2024
ShemarooMe Launches ‘13 Weeks 13 Stories’ Campaign This Festive Season
This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience....
October 22, 2024
Sonam Kapoor Acquires Iconic Mumbai Music Store For $5.7 Million
The purchase marks the end of an era for the beloved Rhythm House, a store that once hosted legendary musicians....
October 22, 2024
Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From...
Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....
October 07, 2024
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WebEngage Partners With SGA PR To Amplify Global Retention Marketing...
This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....
October 01, 2024
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WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges...
Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.
September 30, 2024
From Startup To Spotlight: How PR Can Transform Your Music...
The Indian music industry, valued at around 24 billion Indian rupees at the end of 2023, is expected to grow....
September 03, 2024
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The New Era Of Music Festival Marketing In India
From digital integration, sustainability and community engagement, to data-driven personalization and the use of Artificial Intelligence (AI), multiple new age....
August 21, 2024
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Building Global Music Brand: Strategies For International Market Penetration
The reason is that technological advancement has shrunk the globe into a borderless community and widened the reach of artists.....
July 10, 2024