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"Brands Are Finally Seeing The Merit In India's Electronic Music
"Brands Are Finally Seeing The Merit In India's Electronic Music...

This interview explores your recent collaboration with Smirnoff and MixMag India, where these values converge in a unique musical experience.

November 13, 2024

“Collaborations Between Music And Brands Like Smirnoff Spark Creativity And
“Collaborations Between Music And Brands Like Smirnoff Spark Creativity And...

In an exclusive interview with Loudest.in, 8-Bit Culprit shares insights on the new collaboration and discusses the landscape of music....

November 11, 2024


Doom-Scrolling No More: 82% of Indian Gen Z Turns To
Doom-Scrolling No More: 82% of Indian Gen Z Turns To...

The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation....

October 28, 2024

How Festive Music Campaigns Are Changing The Game For Brands
How Festive Music Campaigns Are Changing The Game For Brands

Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.

October 23, 2024

ShemarooMe Launches ‘13 Weeks 13 Stories’ Campaign This Festive Season
ShemarooMe Launches ‘13 Weeks 13 Stories’ Campaign This Festive Season

This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience....

October 22, 2024


"Brands Are Finally Seeing The Merit In India's Electronic Music
"Brands Are Finally Seeing The Merit In India's Electronic Music...

This interview explores your recent collaboration with Smirnoff and MixMag India, where these values converge in a unique musical experience.

November 13, 2024

“Collaborations Between Music And Brands Like Smirnoff Spark Creativity And
“Collaborations Between Music And Brands Like Smirnoff Spark Creativity And...

In an exclusive interview with Loudest.in, 8-Bit Culprit shares insights on the new collaboration and discusses the landscape of music....

November 11, 2024

Doom-Scrolling No More: 82% of Indian Gen Z Turns To
Doom-Scrolling No More: 82% of Indian Gen Z Turns To...

The report reveals that Gen Z sees music as a social tool, with 82% using Spotify to break digital isolation....

October 28, 2024

How Festive Music Campaigns Are Changing The Game For Brands
How Festive Music Campaigns Are Changing The Game For Brands

Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.

October 23, 2024


ShemarooMe Launches ‘13 Weeks 13 Stories’ Campaign This Festive Season
ShemarooMe Launches ‘13 Weeks 13 Stories’ Campaign This Festive Season

This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience....

October 22, 2024

Sonam Kapoor Acquires Iconic Mumbai Music Store For $5.7 Million
Sonam Kapoor Acquires Iconic Mumbai Music Store For $5.7 Million

The purchase marks the end of an era for the beloved Rhythm House, a store that once hosted legendary musicians....

October 22, 2024

Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From
Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From...

Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....

October 07, 2024

WebEngage Partners With SGA PR To Amplify Global Retention Marketing
WebEngage Partners With SGA PR To Amplify Global Retention Marketing...

This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....

October 01, 2024


WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges
WebEngage Report Reveals 70% of Marketers Battle Customer Retention Challenges...

Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.

September 30, 2024

From Startup To Spotlight: How PR Can Transform Your Music
From Startup To Spotlight: How PR Can Transform Your Music...

The Indian music industry,  valued at around 24 billion Indian rupees at the end of 2023, is   expected to grow....

September 03, 2024