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Kaul shared the news in a reflective LinkedIn post, describing the cover feature as less of a personal milestone and....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
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In a statement on his official channels, Mukesh alleged that HMC Events failed to pay his agreed fees, with three....
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From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
The appointments signal Percept Live’s focus on growth, monetisation and scaling its IPs globally
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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One remark sparked debate, but decades of music continue to define A.R. Rahman
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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As live entertainment becomes central to youth culture, Lollapalooza India 2026 showcases how culture-first brand partnerships are redefining the modern....
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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From Shillong to the Andaman Islands, DRUM TAO’s performances pulsed with rhythm, energy and cultural expression
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The partnership brings together talent from diverse fields, reflecting OnePlus’ performance-driven philosophy and positioning them as the voice of OnePlus....
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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After 14 chart-topping albums, the fan-favorite icon now unveils his 15th masterpiece, AURA, released on 15th October 2025.
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The track builds on the emotional resonance of her earlier hit Gulzar, taking listeners further into a cinematic, universal, yet....
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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On completion of the course students will be able to record and produce songs, Jingles, Voice-overs and Dubbings, Solos, and....
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The collaboration seeks to connect with India’s youth by fusing , authenticity, and self-expression to spark cultural impact.
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
The deal paves the way for Bhadana to make his theatrical debut under the Saregama banner, not just as an....
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Bold, unapologetic, and sonically explosive- “Jatt Baija” is a Punjabi Hip-Hop anthem by Agsy, One of India’s Most Promising Female....
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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The film explores themes of diversity, sexuality, gender, disability, and race, offering a powerful narrative on inclusivity.
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The partnership will spotlight Levi’s menswear range, including the latest New Loose and Relaxed fits, which align seamlessly with Dosanjh’s....
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Reports indicate that boAt is exploring a confidential filing route for its draft red herring prospectus (DRHP) and aims to....
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
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The iconic three-day festival, held from December 28-30, 2024, at Dhargalim, Goa, witnessed a staggering footfall of over 1.5 lakh....
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In an exclusive interview with Loudest.in's Power People, Sheveeta Hegde discusses her journey, the future of the music business, evolving....
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With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur,....
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This track is a bold statement of style, attitude, and the irresistible charm of two unstoppable forces in the music ....
In her new role, Sheveeta will focus on driving innovative revenue opportunities and building impactful collaborations with brands and advertisers....
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Teasing fans with glimpses of its elegance and allure, the wait for “Rabba Kare” has been one of eager anticipation—and....
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Through his appointment, the 28-year-old popular artist will empower young people to become agents of change and address the pressing....
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The campaigns will feature Birla Brainiacs' innovative curriculum, which not only addresses traditional academic subjects but also incorporates essential 21st-century....
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As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine....
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Nora's enchanting vocals from the song are already winning hearts around the world. The track perfectly combines soothing melodies and....
Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....
Swastik announcing the appointments of Jitendra Joshi as Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head....
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Tu is not just a song; it’s an emotional journey that captures the essence of timeless love sung by Talwiinder.
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The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
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Known for her soulful voice and distinctive musical style, Jasleen Royal has captured the hearts of millions with hits like....
This unique anthem is performed by an ensemble of employees collaborating from various branches and offices across the country.
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Equipped with REGZA Engine ZR and REGZA Power Audio, and Advanced Features for an Elevated Home Entertainment Experience
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First track under the deal extension is the upcoming actor Siddhant Chaturvedi and Oaff & Savera release : Ittefaq
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Listeners can purchase audiobooks and podcasts, and subscribe to an Audible membership in India using UPI and credit/debit cards
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The meeting was a dream come true for his fans who got to spend time with their favourite artist and....
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The rapid success of PAABA underscores Vygr's effective approach, which merges strategic insight with creative expertise to elevate brands in....
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Air India also onboarded Royal Philharmonic Orchestra with a vision to create a global symphony that resonated across cultures as....
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The new ad campaign, titled “We Don’t Settle” also features an original track by Humankind.
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At Looks Salon, the process of selecting music goes beyond merely filling the air with sound.
The night offered members of the fraternity to network with each other over Cocktails and Dinner, and set the tone....
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The SBA50 is not just about portability; it also raises the bar for sound quality.
InfraMantra, a prominent name in real estate services, has proudly announced the addition of renowned singer Guru Randhawa to its....
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Fever listeners will now get to select and cancel songs and playlists on air, choose their RJs, and even curate....
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The collaboration extends beyond financial ties, as Singh is now the official face of boAt's audio products and the focal....
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Embark on a journey through the profound narratives of irrepressible spirits, as they dive into their 'Where Next?' stories and....
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DwOTS Fire allows users to connect both in-ear and half-in-ear buds individually. Whether one prefers the full immersion of in-ear....
Kher shares insights on Strategies for Innovating Lifestyle Audio in India and more in an exclusive conversation with loudest.in.
In an exclusive chat with loudest.in,he talks about Sustainability Initiatives for BACARDÍ NH7 Weekender.
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The OnePlus AI Music Studio represents a paradigm shift in creative expression, bridging the gap between technology and artistry.
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This tour is being curated and brought forth to the two cities by Paytm Insider alongside Hyperlink Brand Solutions, and....
With online holiday sales expected to exceed $1.19 trillion globally, social media advertising has proven to generate ten times more....
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Going forward, ACwO is committed to introducing various gadgets with a total focus on enhancing the overall lifestyle of consumers.
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King has joined forces with Lee, the iconic denim brand, to launch an exciting new campaign that promises to be....
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Spotify data also revealed that the number of workout playlists created by local listeners on the platform grew a whopping ....
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Prepare to be enchanted as "Solos" will unveil a series of songs, each carefully crafted to accompany you on your....
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The song includes an iconic interpolation of USHER’s 2004 record-breaking hit, “Yeah!,” paying homage to one of the most legendary....
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Siddharth Sharma's journey in the world of music began at an early age, nurturing his innate talent for various instruments,....
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The first part of Throw It / Thooki Veesu is a spirited, snappy production that changes gears multiple times within....
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Yohani’s coming on board as a brand ambassador will not only engage cricket enthusiasts and music lovers alike but it....
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Boat retails a wide selection of wearables and audio accessories through its dedicated e-commerce store and multi-brand e-commerce platforms.
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Swifites are dancing with joy and hoping that Taylor Swift would come to India for her The Era's Tour.
Collaborates with JioSaavn to launch a limited-edition Center fresh Valentine’s Day pack
The new campaign #MixItUpWithSchweppes echoes the brand’s youthful and quirky spirit, which enables fun times for consumers across India.
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Platfom™ is home for entertainers, bringing together talent, fans and brands.
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Tere Layi is a painful romantic track that follows the tale of a girl who meets with an accident and....
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The fastest-growing homegrown consumer tech brand Boult Audio has roped in actor Saif Ali Khan and Indian cricketer Suryakumar Yadav....
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With his latest track Dil Bawra, singer songwriter Anirudh Deshmukh speaks about many emotions of our heart.
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She is now all set to explore her journey as an indie artist with her recent release ‘’Kehne Do’’.
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This track is heavily inspired by Siddharth Bhayani's recent trip to Turkey- Istanbul, who is the brainchild behind the North....
BREEZER Vivid Shuffle is India's first hip hop league, and the new season will once again be led by brand....
Dark Fantasy Vanilla Fills has been launched to redefine the existing sandwich crème biscuits introducing consumers to a superior experience....
Karan Johar wins for Bigg Boss OTT Season 1, Ronit Roy for Candy and Danish Sait for Humble Politican Nograj.
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The campaign attempts to spark the latent interest of playing an instrument among young Indian music lovers.
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Under the partnership, Harrdy will engage with Puma’s large base of customers and create exclusive content poised to further cement....
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India’s largest Dishwash brand on path to create a strong sonic asset.
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The song is definitely the perfect song for a rainy day when you are left with a cup of coffee....
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The video features Gippy along with Ukrainian model OlyaKryvenda.
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Mumbai rapper MC Altaf unleashes his brand-new single ‘Big Moves’ that releases via Gully Gang today.
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Released by Warner Music India, Tauba by Payal Dev features Badshah and stars the gorgeous Malvika Mohanan.
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The signature tune is a part of the integrated, national brand campaign
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The studio's launch kicked off with Rahul Vaidya making a video, in collaboration with Moj creators, on his latest hit....
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Featuring some swanky fast cars, next-level style and breath-taking visuals, ‘Blame’ has been shot on a mega-canvas that will have....
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The melancholic ballad is sung by Dipessh Kashyap, composed and directed by Vivek Kar and penned by Kumaar. With an....
Devi Sri Prasad, the music director of the blockbuster 'Pushpa-The Rise', has reacted to Mumbai police's special rendition of....