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She extended her thanks to film critic and author Anupama Chopra and the editorial team behind The Hollywood Reporter India....
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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The partnership reflects a shared vision between the brand and the Oscar-winning musician to nurture talent and strengthen music culture....
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Kaul shared the news in a reflective LinkedIn post, describing the cover feature as less of a personal milestone and....
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As cinema and commerce converge, brands are embracing Bollywood-style storytelling to spark real emotional connection
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In a statement on his official channels, Mukesh alleged that HMC Events failed to pay his agreed fees, with three....
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From Stage to Strategy,how John Mayer’s Live Show Signals India’s Market Maturity
The appointments signal Percept Live’s focus on growth, monetisation and scaling its IPs globally
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The association will see Verma co-creating music-led narratives, engaging storytelling and social media content that aligns with Bridgestone’s regional marketing....
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One remark sparked debate, but decades of music continue to define A.R. Rahman
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January 2026 marks a milestone for brand-led , sports, and youth engagement in India
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As live entertainment becomes central to youth culture, Lollapalooza India 2026 showcases how culture-first brand partnerships are redefining the modern....
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In this guest column, she explores how Indian brands in 2025 used music not as background, but as a powerful....
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From Shillong to the Andaman Islands, DRUM TAO’s performances pulsed with rhythm, energy and cultural expression
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The partnership brings together talent from diverse fields, reflecting OnePlus’ performance-driven philosophy and positioning them as the voice of OnePlus....
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
With luxury tie-ups and immersive production, Akon’s Mumbai show redefined how brands elevate live experiences
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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Jennifer Lopez shines in a new Los Angeles campaign by Norman Jean Roy, blending her signature charm with Zen Diamond’s....
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This article explores how festive anthems in India have become a key marketing tool, blending tradition, consumer sentiment, and brand....
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In an exclusive chat with Loudest.in Power People, Sonam Kalra shares the journey of The Sufi Gospel Project, her new....
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The collaboration seeks to connect with India’s youth by fusing , authenticity, and self-expression to spark cultural impact.
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In an exclusive interview, Jeff Straughn, Chief Brand Officer at Primary Wave, shares insights on authentic brand partnerships, digital-era music....
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
The deal paves the way for Bhadana to make his theatrical debut under the Saregama banner, not just as an....
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This recognition not only celebrates Sharma’s personal achievements but also reflects the broader growth of independent music in South Asia,....
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This recognition underscores his pivotal role in transforming the Indian music industry and amplifying its global presence.
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The ‘Zara Muskurade’ campaign was launched on World Smile Day and was strongly rooted in Himalaya's Muskaan CSR program, which....
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In an exclusive Loudest.in Power People interview, Dhaval Kothari shares insights on the future of music marketing, streaming's impact, and....
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The partnership will spotlight Levi’s menswear range, including the latest New Loose and Relaxed fits, which align seamlessly with Dosanjh’s....
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Reports indicate that boAt is exploring a confidential filing route for its draft red herring prospectus (DRHP) and aims to....
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This sonic branding initiative deepens the emotional connection between the brand and its audience, seamlessly integrating across Asian Paints’ diverse....
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In an exclusive interview with Loudest.in, Shoven Shah shares insights into the live music industry and his vision for TribeVibe....
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In an exclusive interview with Loudest.in, Rajeev Samant delves into SulaFest and the business strategies that drive its success.
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In an exclusive interview for Loudest.in's Power People series, Sanjay Ahire shares insights into his remarkable journey and discusses the....
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In an exclusive conversation with Loudest.in, Alick Sethi shares insights into his journey in the music industry and discusses his....
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The iconic three-day festival, held from December 28-30, 2024, at Dhargalim, Goa, witnessed a staggering footfall of over 1.5 lakh....
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In an exclusive interview with Loudest.in's Power People, Sheveeta Hegde discusses her journey, the future of the music business, evolving....
In an exclusive interview with Loudest.in, Dr. Sharon Tonner-Saunders discusses how integrating Performing Arts and music into education enhances learning....
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In an exclusive chat with Loudest.in, Vijay Dev, Category Lead - Consumer Marketing, Bacardi India, discusses how he’s reshaping experiential....
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With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur,....
Festivals offer the thrill of seeing multiple artists across genres, often packed into a single day or an immersive multi-day....
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In an Exclusive Conversation with loudest.in he talks about his music journey so far.
In her new role, Sheveeta will focus on driving innovative revenue opportunities and building impactful collaborations with brands and advertisers....
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Through his appointment, the 28-year-old popular artist will empower young people to become agents of change and address the pressing....
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The campaigns will feature Birla Brainiacs' innovative curriculum, which not only addresses traditional academic subjects but also incorporates essential 21st-century....
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As the only entity in India focused on using music as a strategic branding tool, HBS is set to redefine....
Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....
Swastik announcing the appointments of Jitendra Joshi as Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head....
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In an exclusive interview with Loudest.in Power People, kazi shares insights into his remarkable journey and the intricacies of music....
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In a freewheeling chat with Loudest.in, Vitasta Kaul shares insights on her new role as CMO at Hoopr.ai and discusses....
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The two master films; one for a global audience and one tailored for India featuring actress Rashmika Mandanna, cleverly builds....
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Known for her soulful voice and distinctive musical style, Jasleen Royal has captured the hearts of millions with hits like....
This unique anthem is performed by an ensemble of employees collaborating from various branches and offices across the country.
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Equipped with REGZA Engine ZR and REGZA Power Audio, and Advanced Features for an Elevated Home Entertainment Experience
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First track under the deal extension is the upcoming actor Siddhant Chaturvedi and Oaff & Savera release : Ittefaq
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In an exclusive interview with Power People, he delves into his personal journey and ventures in the Punjabi business realm.
In an exclusive interview with our series, "Power People," Rumpa Banerjee offers an insightful glimpse into her remarkable journey.
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Listeners can purchase audiobooks and podcasts, and subscribe to an Audible membership in India using UPI and credit/debit cards
The list highlights executives primarily responsible for the global music market outside the US, which accounts for a staggering 60%....
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During his chat with Loudest.in, Mansoor Rahimat Khan discusses his journey as an entrepreneur and shares some interesting insights about....
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The meeting was a dream come true for his fans who got to spend time with their favourite artist and....
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The rapid success of PAABA underscores Vygr's effective approach, which merges strategic insight with creative expertise to elevate brands in....
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In an exclusive interview with loudest.in, he delves into his journey and offers insights into the inner workings of the....
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Air India also onboarded Royal Philharmonic Orchestra with a vision to create a global symphony that resonated across cultures as....
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The new ad campaign, titled “We Don’t Settle” also features an original track by Humankind.
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In an exclusive chat with loudest.in ,she talks about future of violin and classical music in india.
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At Looks Salon, the process of selecting music goes beyond merely filling the air with sound.
The night offered members of the fraternity to network with each other over Cocktails and Dinner, and set the tone....
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The SBA50 is not just about portability; it also raises the bar for sound quality.
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In this candid chat with loudest.in,he talks about his musical journey so far.
InfraMantra, a prominent name in real estate services, has proudly announced the addition of renowned singer Guru Randhawa to its....
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Fever listeners will now get to select and cancel songs and playlists on air, choose their RJs, and even curate....
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The collaboration extends beyond financial ties, as Singh is now the official face of boAt's audio products and the focal....
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In an exclusive chat with loudest.in,he talks about his music journey and about music business in the coming years.
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Embark on a journey through the profound narratives of irrepressible spirits, as they dive into their 'Where Next?' stories and....
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In an exclusive chat with loudest.in,she talks about her musical journey so far.
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DwOTS Fire allows users to connect both in-ear and half-in-ear buds individually. Whether one prefers the full immersion of in-ear....
Kher shares insights on Strategies for Innovating Lifestyle Audio in India and more in an exclusive conversation with loudest.in.
In an exclusive chat with loudest.in,he talks about Sustainability Initiatives for BACARDÍ NH7 Weekender.
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The OnePlus AI Music Studio represents a paradigm shift in creative expression, bridging the gap between technology and artistry.
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This tour is being curated and brought forth to the two cities by Paytm Insider alongside Hyperlink Brand Solutions, and....
With online holiday sales expected to exceed $1.19 trillion globally, social media advertising has proven to generate ten times more....
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Going forward, ACwO is committed to introducing various gadgets with a total focus on enhancing the overall lifestyle of consumers.
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King has joined forces with Lee, the iconic denim brand, to launch an exciting new campaign that promises to be....
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Spotify data also revealed that the number of workout playlists created by local listeners on the platform grew a whopping ....
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Yohani’s coming on board as a brand ambassador will not only engage cricket enthusiasts and music lovers alike but it....
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The duo has been performing together for over three decades across the globe and the concert featured a Bhajan on....
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Boat retails a wide selection of wearables and audio accessories through its dedicated e-commerce store and multi-brand e-commerce platforms.
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The Deal: Amblin Partners has announced the sale of a 50% stake in its vast music library to a $200....
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Swifites are dancing with joy and hoping that Taylor Swift would come to India for her The Era's Tour.
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This is the second year in a row in which Manu has been recognized for his outstanding contribution to the ....
Collaborates with JioSaavn to launch a limited-edition Center fresh Valentine’s Day pack
The new campaign #MixItUpWithSchweppes echoes the brand’s youthful and quirky spirit, which enables fun times for consumers across India.
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Platfom™ is home for entertainers, bringing together talent, fans and brands.
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The fastest-growing homegrown consumer tech brand Boult Audio has roped in actor Saif Ali Khan and Indian cricketer Suryakumar Yadav....
BREEZER Vivid Shuffle is India's first hip hop league, and the new season will once again be led by brand....
Dark Fantasy Vanilla Fills has been launched to redefine the existing sandwich crème biscuits introducing consumers to a superior experience....
Kalra spoke to Loudest.in on the new series-Power People.